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I F M007 Luke V Schreiber91807

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Dreamforce07

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Economy & FinanceNews & Politics
1 of 15
How to Drive Ad Sales in a Mixed-Media World Tara House & Tom Helling, New York Times Joseph Dressler, SmartMoney Michael Stoeckel, Fox Interactive Media Track: Media
Safe Harbor Statement ,[object Object],[object Object],[object Object]
Please welcome… Tom Helling VP, Sales Operations [email_address] Tara House Group Director, Sales Operations [email_address]
Please welcome… Joseph Dressler National Sales Director [email_address]
Please welcome… Michael Stoeckel VP, Advertising Innovations & Operations [email_address]
Media Panel Tom Helling & Tara House Sales Operations Michael Stoeckel VP, Ad Innovations & Operations Luke von Schreiber Director, Alliances Salesforce.com Moderated By: Joe Dressler National Sales Director
The New York Times Co. ,[object Object],[object Object],[object Object],[object Object],[object Object],“ All The News That’s Fit To Print.” The New York Times Company publishes one of the world's most respected newspapers, The New York Times (1.1 million weekday circulation), as well as The Boston Globe, The Worcester Telegram & Gazette and 15 other daily newspapers. It also owns the International Herald Tribune, which publishes its eponymous newspaper for English readers in 185 countries. The New York Times Company publishes news online through NYTimes.com, owns online content portal About.com as well as 30 other web sites.
How NYT uses Salesforce to Empower Sales Reps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SmartMoney Magazine & SmartMoney.com ,[object Object],[object Object],[object Object],[object Object],[object Object],SmartMoney publishes SmartMoney magazine and its companion Web site, SmartMoney.com, offering insight into investing, the economy, personal finance, and business news and information. In addition, the monthly magazine provides general interest lifestyle coverage of travel, fashion, and culture. SmartMoney.com offers daily business news headlines, stock trading information, and interactive financial tools. SmartMoney debuted in 1992 and the Web site was launched in 1997. The company is a 50/50 joint venture between Dow Jones and Hearst.
How SmartMoney gets Visibility On-Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fox Interactive Media ,[object Object],[object Object],[object Object],[object Object],[object Object],A division of News Corporation (NYSE: NWS, NWS.A), Fox Interactive Media (FIM) is a portfolio of leading social networking, entertainment, sports and information sites that offer a platform and tools for consumers to express themselves, communicate with each other, and engage with media. The company's worldwide network includes such category leaders as MySpace, Photobucket, IGN, FOXSports.com, RottenTomatoes, AskMen, Flektor and more that together comprise one of the largest audiences on the Web.
How FIM Automated the Full Ad Sales Lifecycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTION & ANSWER SESSION Tom Helling & Tara House VP & Dir. Of Sales Operations Michael Stoeckel VP, Ad Innovations & Operations Joe Dressler National Sales Director
Don’t miss these Activities: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],for Media & Communications
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],We strive to improve, t hank you for filling out our survey. ,[object Object],[object Object]

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I F M007 Luke V Schreiber91807

  • 1. How to Drive Ad Sales in a Mixed-Media World Tara House & Tom Helling, New York Times Joseph Dressler, SmartMoney Michael Stoeckel, Fox Interactive Media Track: Media
  • 2.
  • 3. Please welcome… Tom Helling VP, Sales Operations [email_address] Tara House Group Director, Sales Operations [email_address]
  • 4. Please welcome… Joseph Dressler National Sales Director [email_address]
  • 5. Please welcome… Michael Stoeckel VP, Advertising Innovations & Operations [email_address]
  • 6. Media Panel Tom Helling & Tara House Sales Operations Michael Stoeckel VP, Ad Innovations & Operations Luke von Schreiber Director, Alliances Salesforce.com Moderated By: Joe Dressler National Sales Director
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. QUESTION & ANSWER SESSION Tom Helling & Tara House VP & Dir. Of Sales Operations Michael Stoeckel VP, Ad Innovations & Operations Joe Dressler National Sales Director
  • 14.
  • 15.