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A Tailored Approach to Shopper Engagement with
Suitsupply
Nick Botter, Manager Marketing and Technology
Suitsupply
Jarno Strik, Senior Solution Engineer
Salesforce
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-
looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of
product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed
and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand,
retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could
affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly
report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may
not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Retail @
Featured Retail Sessions
17 Leading Retailers
across 23 Sessions
TOMMOROW
Target: Best Practices for
Enterprise Integration
10:30am - 11:10am
George Zimmer Unveils
His Next Big Innovation
12:30pm - 1:10pm
Build Customer Loyalty
with Red Robin
3:30pm - 4:10pm
Macy’s Creates a Digital
Customer Experience
3:30pm - 4:10pm
TODAY
TOMS Engages Customers
While Doing Good
8:30am - 9:10am
Key Innovation Trends
with Ocado
9:30am - 10:10am
Highly Scalable Apps
with Macy’s
3:30pm - 4:10pm
Shopper Engagement
with Suit Supply
3:30pm - 4:10pm
Salesforce for Retail
TOMS’ Pop-up Experience
All Week!
Customer Success Showcase
Wednesday, 9/16/15
6:30 pm
Store Innovation Tour
& Reception
featuring
Design Within Reach &
Retail End to End Demo
Westfield Mall Bespoke Area, 4th
floor
Sponsored by
Jarno Strik
Senior Solution Engineer
Nick Botter
Manager
Marketing Technology
Suitsupply
Impeccable suiting since 2000
Leveraging
SALESFORCE PRODUCTS USED
80 Stylists leveraging Service Cloud
Live Agent, WhatsApp & Social interaction
Visibility into Marketing Cloud
• 360 Customer View:
full CRM profile, past
purchase history, case
history
• Maximize customer
service
• Leveraging new ways of
social interaction like
WhatsApp
• Listen, analyze, engage
and publish with the
customer
• Leveraging social as a
new POS
• Social Engagement
with SuitSupply
customer base
Current Salesforce Solution
A Robust Customer Engagement Model
• Provide the technology
to interact with the
customer
• Leveraging social
payments
• In store digital
experiences
The Journey Forward
• Introduction of the
social tailor with SOS
(Sell Our Suits)
• Introducing Box Office,
your personal stylist
• One to few messaging
The Journey Forward
A Robust Customer Engagement Model
• Move to scalable app
solution
• Pop-up stores
leveraged by Heroku
• Same day pickup via
customer facing app
(update)
GOT ANY QUESTIONS?
1
After each session, open the Dreamforce App to ‘My
Agenda’
2 Tap the bell to see your surveys to be completed
3
Get entered to win a GoPro for each survey you
complete
Dreamforce ‘15 Mobile App
Share Your Feedback, and Win a GoPro!
thank y u

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A Tailored Approach to Shopper Engagement with SuitSupply

  • 1. A Tailored Approach to Shopper Engagement with Suitsupply Nick Botter, Manager Marketing and Technology Suitsupply Jarno Strik, Senior Solution Engineer Salesforce
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Retail @ Featured Retail Sessions 17 Leading Retailers across 23 Sessions TOMMOROW Target: Best Practices for Enterprise Integration 10:30am - 11:10am George Zimmer Unveils His Next Big Innovation 12:30pm - 1:10pm Build Customer Loyalty with Red Robin 3:30pm - 4:10pm Macy’s Creates a Digital Customer Experience 3:30pm - 4:10pm TODAY TOMS Engages Customers While Doing Good 8:30am - 9:10am Key Innovation Trends with Ocado 9:30am - 10:10am Highly Scalable Apps with Macy’s 3:30pm - 4:10pm Shopper Engagement with Suit Supply 3:30pm - 4:10pm
  • 4. Salesforce for Retail TOMS’ Pop-up Experience All Week! Customer Success Showcase Wednesday, 9/16/15 6:30 pm Store Innovation Tour & Reception featuring Design Within Reach & Retail End to End Demo Westfield Mall Bespoke Area, 4th floor Sponsored by
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  • 19. SALESFORCE PRODUCTS USED 80 Stylists leveraging Service Cloud Live Agent, WhatsApp & Social interaction Visibility into Marketing Cloud
  • 20. • 360 Customer View: full CRM profile, past purchase history, case history • Maximize customer service • Leveraging new ways of social interaction like WhatsApp • Listen, analyze, engage and publish with the customer • Leveraging social as a new POS • Social Engagement with SuitSupply customer base Current Salesforce Solution A Robust Customer Engagement Model • Provide the technology to interact with the customer • Leveraging social payments • In store digital experiences
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  • 24. • Introduction of the social tailor with SOS (Sell Our Suits) • Introducing Box Office, your personal stylist • One to few messaging The Journey Forward A Robust Customer Engagement Model • Move to scalable app solution • Pop-up stores leveraged by Heroku • Same day pickup via customer facing app (update)
  • 26. 1 After each session, open the Dreamforce App to ‘My Agenda’ 2 Tap the bell to see your surveys to be completed 3 Get entered to win a GoPro for each survey you complete Dreamforce ‘15 Mobile App Share Your Feedback, and Win a GoPro!