The document discusses three converging trends - content marketing, cause marketing, and social media - that are impacting job searches in the 21st century. It provides examples of how each trend can be used for networking and finding jobs, such as becoming an expert in your field by creating content and sharing it online, engaging with causes to build social capital, and using social media tools like LinkedIn, Twitter and Facebook to expand your network. The document advocates combining these trends, such as through content marketing on social media, to more effectively search for and create job opportunities in today's environment.

1. Converging Trends Impacting Your Job Search © 2009 Drake & Company Content Marketing Cause Marketing Social Media Job Search

2. Been Here Before

3. Time Unemployed N = 101 responses

4. Age of Respondents N = 100 responses

7. Net Working in 21 st Century

8. Net Working in 21 st Century

9. Net Working in 21 st Century

12. Converging Trends Impacting Everyone Content Marketing Cause Marketing Social Media Job Search

13. Familiarity with Trends … N = 102 responses

14. Content Marketing What: Sharing content Old: Controlled, Restricted New: Open to all, Wisdom of Crowd Why? Be filter for members Be “thought leader” Build “social capital” Examples: marketingprofs.com raintoday.com marketingtomoms.com

15. Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Become special Build social capital Examples: Return the Warmth Trees for Troops

16. Sam’s, Aquafina & KAB

19. Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Net Working – casting wide net Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Twitter

20. How often do you use … Social Media = NET Working! Where are you? N = 102 responses

21. Have you used … N = 102 responses

22. LinkedIn

23. FaceBook

24. YouTube

25. MeetUp.Com

26. Twitter

27. Tweetmyjobs.com

28. Jobaphiles.com

32. Google News Alerts