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The Dragonfly Effect - INK Conference

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Andy Smith
Andy Smith

Keynote on The Dragonfly Effect (dragonflyeffect.com) by Andy Smith (@kabbenbock) and Jennifer Aaker (@aaker) as presented by Jennifer Aaker at The Ink Conference in Lavasa, India in December 2010 (theinkconference.com)

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THE DRAGONFLY EFFECT! J E N N I F E R AA K E R S T A N F O R D U N I V E R S I T Y G S B! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Happiness and meaning! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Social media! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
I was skeptical.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
MY VIEW OF SOCIAL MEDIA CIRCA 2008! NARCISSISM! ADHD! STALKING! DESPAIR.COM © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
connecting! networking! amazing! understanding! fun! Social Media! innovative! friends! powerful! sharing! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
demanding! inaccurate! frivolous! lonely! invasive! Social Media! time suck! dangerous! passing fad! wastage of time! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Creativity and 
 Innovation class ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
USING SOCIAL MEDIA TO SAVE LIVES ! ROBERT CHATWANI! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
TWO FRIENDS, DIAGNOSED WITH LEUKEMIA! SAMEER BHATIA, 32 Grew up in Seattle My Co-Founder, roommate, best friend Married Reena in 2006 Stanford undergrad, serial entrepreneur Diagnosed May 2007! VINAY CHAKRAVARTHY, 28 Grew up in Fremont, CA Married Rashmi in 2005 Berkeley undergrad, MD from BU Diagnosed November 2006! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
US ESTIMATES – 2009 New cases: !44,790 Deaths: !21,870! Mortality: !49%! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
For European Americans, there is an 80% Chance of finding a matched donor in the NMDP Registry. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Of the 7.5 MILLION registrants in the! U.S.,! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
20% are minorities.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
But only 1% are 
 South Asian.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
For many patients, 
 the only cure is a 
 bone marrow transplant, 
 from a human donor.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
FINDING A DONOR Marrow infusions require a near perfect genetic match (10/10). ! 
 ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
FINDING A DONOR Marrow infusions require a near perfect genetic match (10/10). ! 
 The highest probability lies 
 in the same ethnic pool.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Non-profit that operates a bone marrow registry of 7.5 million individuals. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
For European Americans,! there is a ! 80% chance! of finding a matched donor! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Of the 7.5 million registrants in the U.S.,! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
20% are minorities.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
But only 1% are
 South Asian.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
So if you are 
 South Asian…! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
your chances of finding a match are slim. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
V E R Y S L I M! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
1 in 20,000! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Sameer and Vinay 
 did not find matches that they desperately needed in the registry.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
To make matters worse,! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
in India…! a country with more than 1 billion people! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
There was no National Bone nothing Marrow Registry! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
What to do?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Friends got together.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
We all knew that 
 we needed to 
 do something. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
What were our options?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
! ! Do nothing! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
! ! Do nothing! ! Do something! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
! ! Do nothing! ! Do something! ! Do something SEISMIC! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Our simple answer…! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
If the odds were 1 in 20,000! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Then all we needed to do was…! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
hold bone marrow drives! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
and register 20,000 South Asians.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
And then we’ll find a match.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Just 1 problem.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
We had only weeks to get this done.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
THE CHALLENGE © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
THE CHALLENGE We needed to move fast. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
THE CHALLENGE We needed to move fast. We needed to scale. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
THE CHALLENGE We needed to move fast. We needed to scale. We could not fail.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
First, get focused.
 ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
One goal: 
 20,000 South Asians! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
FORMED TEAMS! ! TEAM VINAY! bridges TEAM SAMEER! team lead! team lead! marketing! marketing! drive operations! drive operations! education! education! regional leads! regional leads! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
BUILT THE BRANDS! HelpSameer.org! HelpVinay.org! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Executed, like CRAZY.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Dear Friends,!  ! Please take a moment to read this e-mail. My friend, Sameer Bhatia, has been diagnosed with Acute Myelogenous Leukemia (AML), which is a cancer of the blood. He is in urgent need of a bone marrow transplant. Sameer is a Silicon Valley entrepreneur, is 31 years old, and got married last year. His diagnosis was confirmed just weeks ago and caught us all by surprise given that he has always been in peak condition.!  ! Sameer, a Stanford alum, is known to many for his efforts in launching the American India Foundation, Project DOSTI, TiE (Chicago), a microfinance fund, and other causes focused on helping others. Now he urgently needs our help in giving him a new lease on life. He is undergoing chemotherapy at present but needs a bone marrow transplant to sustain beyond the next few months.!  ! Fortunately, you can help. Let s use the power of the Net to save a life…something that couldn t be done years ago, but is now possible.!  ! Three Things You Can Do ! (click here for more details online)!  ! 1. Please get registered.! Getting registered is quick and requires a simple cheek swab (2 minutes of your time) and filling out some forms (5 minutes of your time). Registering and even donating if you re ever selected is VERY simple.!  ! Another friend of ours, Vinay, was also diagnosed with AML and requires a transplant. We have joined forces with Team Vinay (www.helpvinay.org) in order to get South Asians registered in the bone marrow registry. Both Sameer and Vinay need a match from another South Asian, however, very few South Asians are actually in the registry and this makes it difficult for doctors to find them a match. This is why we need your help.!  ! We are supporting Team Vinay in organizing drives nationwide, and I need you to get registered by visiting a local drive. Drives are currently taking place all around the country, including throughout California, Washington, Michigan, Illinois, New York and many other states. Please see the full list of locations here: http://www.helpvinay.org/dp/index.php?q=event.!  ! 2. Spread the word.! Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your friends to the local drives and ask them to get registered. If you can, sponsor a drive at your company or in your community. Drives need to take place in the next 2-3 weeks to be of help to Sameer and Vinay. !  ! Please use the power of your address book and the Web to spread this message – today more than ever before, we can achieve broad scale and be part of a large online movement to save lives. !  ! 3. Learn more! To learn more, please visit http://www.nickmyers.com/helpsameer. The site includes more details on how to organize your own drive, valuable information about AML, plus FAQs on registering. Please visit http://www.helpvinay.org/dp/index.php?q=node/108 for more information on the cities where more help is needed. Another past success story from our community is that of Pia Awal s; please read about her successful fight against AML at www.matchpia.org. !  ! Thank you for getting registered to help Sameer and Vinay win their fight against leukemia – and for helping others who may face blood cancers in the future.!  ! Truly,!  ! Robert! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
HARNESSED SOCIAL MEDIA! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
HELP SAMEER STRATEGY! SOCIAL MEDIA! EDUCATION! Widgets! Fliers! Blogs! How to Videos! Pledge Lists! Web Links! Viral Email! Literature! Video! Donor Orgs! Facebook! Celebrities! STRATEGY! AWARENESS! ACTION! Instant 
 Mass-Micro Brand! Mobilization! TV! Homes! Public Relations! Universities! Magazine! Temples! Posters! Corporate Drives! Newspapers! Clubs / Lounges! Telemarketing! Local Events! TRADITIONAL MEDIA! REGISTRATION! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! http://www.helpsameer.org/strategy/
 !
HOSTING BONE MARROW DRIVE! 10 Simple Steps—You Can Do It! Let s find Sameer and Vinay a match! Hosting a bone marrow registration drive at work take some effort, but your drive can be a big success with the right planning and coordination. This playbook is designed to make it easy as possible for you. Since each company is organized differently, think of this as a general guide. The various steps are laid out in sequence, and sample emails are included for you customize for your own use. Replace the text in yellow with your own text. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
BANNER ADS CREATED! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
VIRAL VIDEOS! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
The results in 11 weeks….! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
470 bone marrow drives! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
24,611 South Asians registered! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Sameer = 10/10 match! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Vinay = 8/10 match! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
SAMEER SHARED HIS STORY 
 FROM THE HOSPITAL! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
SAMEER BLOGGED PROLIFICALLY! Live each day as if it were your fir st Dear Friends and Loved Ones , I can t stress to you how muc h I marvel at my blessed fortu fortune that all of you had a ha nd in creating. ne every day, a If you look back at my earlies t posts on this website, you ll diagnosed leukemia patient ne recall a newly- eding a transplant from a gros underrepresented and traditio sly nally apathetic community. Al challenged you all to step up ong with Vinay, I and spread the work; to registe when called upon to save a lif r and respond e. I knew that this process wa benefit me directly, but I had s very unlikely to faith—and was convinced by Ro that I had an opportunity to br bert and others— ing visibility to this issue to be patients. This worked as hope nefit future d, and two other patients found through our drives. And the un matches through your efforts! imaginable happened: I also fou nd a match So who is to credit for this? Ea ch and every one of you. It co your email that caused the do uld have been nor to register. All of you stop minute, What if this was me ped to think for a or someone in my family? an something as simple as sendin d then did g an email to everyone you kn Awareness Building, and was ew. This was a crucial phase of your efforts many of whom I don t even kn . Others of you— ow but hope to seek out to th day—vested yourselves even de ank in person one eper by organizing drives. You companies, your colleges, in yo did this at your ur local communities, and at worship. And one of your actu your temples of ally won the luck of the draw donor. and got to be my © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
VIDEO OF BONE MARROW TRANSFER! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
So, what lessons did we learn?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
1 Develop a clear goal.! There is elegance in simplicity.! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
2 Reverse the rules. ! How might others might address the challenge? Do the opposite. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
3 Tell a good (truthful) story. ! Tell stories that connect on an emotional level. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
4 Design for collaboration.! Enable others to contribute and choose their own weapon.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
UPDATE ON SAMEER! Our dear friend, Sameer, relapsed within 3 months of his transplant. He fought hard – but sadly, passed away in March 2008.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
We celebrated his life by sharing his memorial service with the world.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
LIVE GLOBAL WEBCAST! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
AN UPDATE ON VINAY! Vinay had a successful transplant, but then relapsed.! He underwent alternative drug treatments but, sadly, Vinay also passed away in June 2008.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
PURPOSE…REVEALED! Of the 24,611 newly registered… 266 people were matched in one ! year alone.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
266! D T H EGD R A G O N F L Y N E S S !C / /© JJE N N I IF E R A A K E R !/ A N D Y S M I T H ! ©ESI NIN HAPPI EFFE T E N N F E R AA K E R © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! Cooper Design! !
FINAL THOUGHTS! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Most revolutions are sparked by the actions of a few ordinary people.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Your biggest asset is a clear mind and a very large idea. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Find the ignition point, and light it. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
What do I do now?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Could I water this?! What do I do now?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Would this story grow?! Could I water this?! What do I do now?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
How would that make me feel?! Would this story grow?! Could I water this?! What do I do now?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
HAPPY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
So I talked to my husband….! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
What could we do that would have this kind of impact - ! quickly! powerfully! effectively?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
… by harnessing social media?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Collect stories! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
What campaigns took flight 
 vs. stay grounded? ! ! ! ! ! ! ! ! !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Two surprising factors ! ! ! ! ! ! ! ! !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
A RECONSIDERED VIEW OF SOCIAL MEDIA! MEANING! DESPAIR.COM © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Four activities were coordinated with precision, operating in sync! ! ! ! ! ! ! !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
FOCUS ON A SINGLE GOAL! © © T H E D R A G O N F L Y E F F E C T/ /J E E N NF F E R A A K E R/ /A A N D Y S MT T H ! THE DRAGONFLY EF ECT J NNI IER A KER NDY SMI IH!
GRAB ATTENTION! © © T H E D R A G O N F L Y E F F E C T/ /J E E N NF F E R A A K E R/ /A A N D Y S MT T H ! THE DRAGONFLY EF ECT J NNI IER A KER NDY SMI IH!
TELL A STORY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
ENABLE OTHERS TO ACT! © © T H E D R A G O N F L Y E F F E C T/ /J E E N NF F E R A A K E R/ /A A N D Y S MT T H ! THE DRAGONFLY EF ECT J NNI IER A KER NDY SMI IH!
Dragonfly: can fly in any direction when all four wings beat in concert.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
DRAGONFLY EFFECT: 
 Small acts can create big change! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
DRAGONFLY EFFECT: 
 Small acts can create big change when the core idea has deep meaning! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
When all four wings 
 are coordinated.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
HAPPY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
WHY WAS I HAPPY?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Four
 (happiness) 
 hypotheses! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
1 Felt a different type of happiness.! There are two types of happiness. People often assume there is only one.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
exciting! pleasurable! laughing! fleeting! enjoyable! Happy! feels good! fun! energizing! passionate! Mogilner, Kamvar, and Aaker (2011); Tsai, Knutson and Fung (2006)! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! !
peaceful! connected! meaningful! balanced! fulfilled! Happy! feels right! lasting! grateful! content! Mogilner, Kamvar, and Aaker (2011); Tsai, Knutson and Fung (2006)! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! !
1 1 4 We Feel Fine Harris and Kamvar 2009! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
THE POWER OF DEEP BREATHING! Mogilner, Kamvar and Aaker (2011)! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! ! !
TEA STUDY! Mogilner, Kamvar, and Aaker (2011)! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
You can choose 
 the happiness you 
 want to feel.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
The happiness you choose 
 impacts the decisions you make.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
2 Felt less of a need to “be happier.”! Which wasnʼt really working anyway! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
PATHS TO HAPPINESS! FROM 1,250 EXECUTIVES To earn billions of dollars! Spend more time with family! To give back to the world! Spend more time with friends! Want for less! Spend more time in Venice! Fix my employer! To know the meaning of life! Find my purpose in life! One of those f**king startup companies would actually Stop worrying about others! start to make some f**king $ Become fit really quickly! $$s!! Then I could Have the worry gland surgically concentrate on important removed! things like making babies ! ! ! !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Instead of trying to get happier, could you seek, find and remember moments of happiness?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
1st moment of happiness © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
2nd moment of happiness © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
MOMENTS OF HAPPINESS! http://faculty-gsb.stanford.edu/aaker/pages/Designing_Happiness_media.html © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
3 Reframed happiness! Design for alignment. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
SIX SELVES WHO AM I?! Happy Hour COFFEE + COCKTAILS IDENTIFY IDENTIFY PROFESSIONAL Noon 1.  1.  ROLES ROLES YOGA ATHLETE PARTNER 2.  SWEETSPOTS 3.  OVERLAPS SELF SPIRITUAL PARENT FRIEND James 1890; Markus and Kunda 1986; Aaker 1999! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
SIX SELVES WHAT MAKES ME HAPPY?! Happy Hour Weekend COFFEE + COCKTAILS DRAGONFLY IDENTIFY IDENTIFY PROFESSIONAL Noon 1.  1.  ROLES ROLES YOGA Weekend Weekend ATHLETE PARTNER DRAGONFLY 2.  2.  SWEETSPOTS ACTIVITIES YOGA 3.  OVERLAPS SELF Weekend SPIRITUAL PARENT Weekend DRAGONFLY DRAGONFLY FRIEND Weekend COFFEE AND COCKTAILS © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
SIX SELVES WHERE DO I FIND ALLIGNMENT?! Happy Hour Weekend COFFEE + COCKTAILS DRAGONFLY IDENTIFY IDENTIFY PROFESSIONAL Noon 1.  1.  ROLES ROLES YOGA Weekend Weekend ATHLETE PARTNER DRAGONFLY 2.  2.  SWEETSPOTS SWEETSPOTS YOGA 3.  3.  OVERLAPS OVERLAPS SELF Weekend SPIRITUAL PARENT Weekend DRAGONFLY DRAGONFLY FRIEND Weekend COFFEE AND COCKTAILS © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
4 Saw a way to create meaning! One small individual act, when repeated, can create big change. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
One email! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Dear Friends,!  ! Please take a moment to read this e-mail. My friend, Sameer Bhatia, has been diagnosed with Acute Myelogenous Leukemia (AML), which is a cancer of the blood. He is in urgent need of a bone marrow transplant. Sameer is a Silicon Valley entrepreneur, is 31 years old, and got married last year. His diagnosis was confirmed just weeks ago and caught us all by surprise given that he has always been in peak condition.!  ! Sameer, a Stanford alum, is known to many for his efforts in launching the American India Foundation, Project DOSTI, TiE (Chicago), a microfinance fund, and other causes focused on helping others. Now he urgently needs our help in giving him a new lease on life. He is undergoing chemotherapy at present but needs a bone marrow transplant to sustain beyond the next few months.!  ! Fortunately, you can help. Let s use the power of the Net to save a life…something that couldn t be done years ago, but is now possible.!  ! Three Things You Can Do ! (click here for more details online)!  ! 1. Please get registered.! Getting registered is quick and requires a simple cheek swab (2 minutes of your time) and filling out some forms (5 minutes of your time). Registering and even donating if you re ever selected is VERY simple.!  ! Another friend of ours, Vinay, was also diagnosed with AML and requires a transplant. We have joined forces with Team Vinay (www.helpvinay.org) in order to get South Asians registered in the bone marrow registry. Both Sameer and Vinay need a match from another South Asian, however, very few South Asians are actually in the registry and this makes it difficult for doctors to find them a match. This is why we need your help.!  ! We are supporting Team Vinay in organizing drives nationwide, and I need you to get registered by visiting a local drive. Drives are currently taking place all around the country, including throughout California, Washington, Michigan, Illinois, New York and many other states. Please see the full list of locations here: http://www.helpvinay.org/dp/index.php?q=event.!  ! 2. Spread the word.! Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your friends to the local drives and ask them to get registered. If you can, sponsor a drive at your company or in your community. Drives need to take place in the next 2-3 weeks to be of help to Sameer and Vinay. !  ! Please use the power of your address book and the Web to spread this message – today more than ever before, we can achieve broad scale and be part of a large online movement to save lives. !  ! 3. Learn more! To learn more, please visit http://www.nickmyers.com/helpsameer. The site includes more details on how to organize your own drive, valuable information about AML, plus FAQs on registering. Please visit http://www.helpvinay.org/dp/index.php?q=node/108 for more information on the cities where more help is needed. Another past success story from our community is that of Pia Awal s; please read about her successful fight against AML at www.matchpia.org. !  ! Thank you for getting registered to help Sameer and Vinay win their fight against leukemia – and for helping others who may face blood cancers in the future.!  ! Truly,!  ! Robert! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Cooper Design! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Cooper Design! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Itʼs one thing to 
 write a book.! ! But could we 
 put it to work?! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
The (sad) reality is that 
 the problem still exists.! ! And the numbers are 
 still terrible if you are 
 South Asian.! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
This is Sanjana Sahni. ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
© T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
She has multiple myeloma.! The only thing that will save her is a bone marrow transplant. ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
She has been searching for two years. ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
We have come so far.! We arenʼt there yet. ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
But the (happy) news is 
 that the technology has fundamentally shifted. ! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Bone marrow transfers 
 used to take! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
36 © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! hrs!
3 hrs! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
You used 
 to need
 blood! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Now, all you
 need is 
 a swab! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
What can we do? ! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
100K Cheeks! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
1 trip! ! 100K Cheeks! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
1 life! ! 1 trip! ! 100K Cheeks! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
1 registry! ! 1 life! ! 1 trip! ! 100K Cheeks! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
! ! ! A SMALL ACT! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
TAKEN COLLECTIVELY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
!   A BIG CHANGE! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !

 IN CLOSING ...! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
HAPPINESS OFTEN FEELS OUT OF REACH! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Photo Credit: http://grantgarrisonlive.com/! COULD WE RETHINK HAPPINESS?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
DESIGNING HAPPINESS…! Choices Which type of happiness do we want to feel?! Environments! What happy moments are enabled?! Actions! What can we do to be a part of something bigger? !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
Can we make connections, ! create meaning,! and be a part of something bigger 
 ! …by harnessing social media! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
What is one small act you can do? ! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
A SMALL ACT! Please get registered.! ! ! !Share stories of small acts! Simple and quick — ! ! ! !Tweet, blog, email, talk.! 7 minutes of your time ! ! ! !Share this message ! can help save hundreds of lives ! !www.dragonflyeffect.com! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
HAPPY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
! ! thank you! ! ! ! and special thanks to" Sameer and Vinay, Robert Chatwani, Purin Phanichphant, Joe Brown, Emily Ma, Barbara McCarthy, David Rogier, Jason Chua, Nicolae Halmaghi, Nick Myers, Renna Al-Yassini, Jayson McCauliff, Cassie Mogilner, Sep Kamvar, Anneke Jong, Mia Mabanta, Nancy Duarte, Oren and Justine Jacob, our TED dinner-ites, my parents,! my kids: Cooper, Devon and Tea Sloane and my husband Andy Smith!

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The Dragonfly Effect - INK Conference

  • 1. THE DRAGONFLY EFFECT! J E N N I F E R AA K E R S T A N F O R D U N I V E R S I T Y G S B! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 2. Happiness and meaning! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 3. Social media! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 4. I was skeptical.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 5. MY VIEW OF SOCIAL MEDIA CIRCA 2008! NARCISSISM! ADHD! STALKING! DESPAIR.COM © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 6. connecting! networking! amazing! understanding! fun! Social Media! innovative! friends! powerful! sharing! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 7. demanding! inaccurate! frivolous! lonely! invasive! Social Media! time suck! dangerous! passing fad! wastage of time! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 8. Creativity and 
 Innovation class ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 9. USING SOCIAL MEDIA TO SAVE LIVES ! ROBERT CHATWANI! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 10. TWO FRIENDS, DIAGNOSED WITH LEUKEMIA! SAMEER BHATIA, 32 Grew up in Seattle My Co-Founder, roommate, best friend Married Reena in 2006 Stanford undergrad, serial entrepreneur Diagnosed May 2007! VINAY CHAKRAVARTHY, 28 Grew up in Fremont, CA Married Rashmi in 2005 Berkeley undergrad, MD from BU Diagnosed November 2006! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 11. US ESTIMATES – 2009 New cases: !44,790 Deaths: !21,870! Mortality: !49%! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 12. For European Americans, there is an 80% Chance of finding a matched donor in the NMDP Registry. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 13. Of the 7.5 MILLION registrants in the! U.S.,! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 14. 20% are minorities.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 15. But only 1% are 
 South Asian.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 16. For many patients, 
 the only cure is a 
 bone marrow transplant, 
 from a human donor.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 17. FINDING A DONOR Marrow infusions require a near perfect genetic match (10/10). ! 
 ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 18. FINDING A DONOR Marrow infusions require a near perfect genetic match (10/10). ! 
 The highest probability lies 
 in the same ethnic pool.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 19. Non-profit that operates a bone marrow registry of 7.5 million individuals. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 20. For European Americans,! there is a ! 80% chance! of finding a matched donor! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 21. Of the 7.5 million registrants in the U.S.,! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 22. 20% are minorities.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 23. But only 1% are
 South Asian.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 24. So if you are 
 South Asian…! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 25. your chances of finding a match are slim. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 26. V E R Y S L I M! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 27. 1 in 20,000! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 28. Sameer and Vinay 
 did not find matches that they desperately needed in the registry.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 29. To make matters worse,! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 30. in India…! a country with more than 1 billion people! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 31. There was no National Bone nothing Marrow Registry! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 32. What to do?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 33. Friends got together.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 34. We all knew that 
 we needed to 
 do something. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 35. What were our options?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 36. ! ! Do nothing! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 37. ! ! Do nothing! ! Do something! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 38. ! ! Do nothing! ! Do something! ! Do something SEISMIC! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 39. Our simple answer…! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 40. If the odds were 1 in 20,000! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 41. Then all we needed to do was…! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 42. hold bone marrow drives! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 43. and register 20,000 South Asians.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 44. And then we’ll find a match.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 45. Just 1 problem.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 46. We had only weeks to get this done.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 47. THE CHALLENGE © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 48. THE CHALLENGE We needed to move fast. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 49. THE CHALLENGE We needed to move fast. We needed to scale. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 50. THE CHALLENGE We needed to move fast. We needed to scale. We could not fail.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 51. First, get focused.
 ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 52. One goal: 
 20,000 South Asians! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 53. FORMED TEAMS! ! TEAM VINAY! bridges TEAM SAMEER! team lead! team lead! marketing! marketing! drive operations! drive operations! education! education! regional leads! regional leads! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 54. BUILT THE BRANDS! HelpSameer.org! HelpVinay.org! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 55. Executed, like CRAZY.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 56. Dear Friends,!  ! Please take a moment to read this e-mail. My friend, Sameer Bhatia, has been diagnosed with Acute Myelogenous Leukemia (AML), which is a cancer of the blood. He is in urgent need of a bone marrow transplant. Sameer is a Silicon Valley entrepreneur, is 31 years old, and got married last year. His diagnosis was confirmed just weeks ago and caught us all by surprise given that he has always been in peak condition.!  ! Sameer, a Stanford alum, is known to many for his efforts in launching the American India Foundation, Project DOSTI, TiE (Chicago), a microfinance fund, and other causes focused on helping others. Now he urgently needs our help in giving him a new lease on life. He is undergoing chemotherapy at present but needs a bone marrow transplant to sustain beyond the next few months.!  ! Fortunately, you can help. Let s use the power of the Net to save a life…something that couldn t be done years ago, but is now possible.!  ! Three Things You Can Do ! (click here for more details online)!  ! 1. Please get registered.! Getting registered is quick and requires a simple cheek swab (2 minutes of your time) and filling out some forms (5 minutes of your time). Registering and even donating if you re ever selected is VERY simple.!  ! Another friend of ours, Vinay, was also diagnosed with AML and requires a transplant. We have joined forces with Team Vinay (www.helpvinay.org) in order to get South Asians registered in the bone marrow registry. Both Sameer and Vinay need a match from another South Asian, however, very few South Asians are actually in the registry and this makes it difficult for doctors to find them a match. This is why we need your help.!  ! We are supporting Team Vinay in organizing drives nationwide, and I need you to get registered by visiting a local drive. Drives are currently taking place all around the country, including throughout California, Washington, Michigan, Illinois, New York and many other states. Please see the full list of locations here: http://www.helpvinay.org/dp/index.php?q=event.!  ! 2. Spread the word.! Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your friends to the local drives and ask them to get registered. If you can, sponsor a drive at your company or in your community. Drives need to take place in the next 2-3 weeks to be of help to Sameer and Vinay. !  ! Please use the power of your address book and the Web to spread this message – today more than ever before, we can achieve broad scale and be part of a large online movement to save lives. !  ! 3. Learn more! To learn more, please visit http://www.nickmyers.com/helpsameer. The site includes more details on how to organize your own drive, valuable information about AML, plus FAQs on registering. Please visit http://www.helpvinay.org/dp/index.php?q=node/108 for more information on the cities where more help is needed. Another past success story from our community is that of Pia Awal s; please read about her successful fight against AML at www.matchpia.org. !  ! Thank you for getting registered to help Sameer and Vinay win their fight against leukemia – and for helping others who may face blood cancers in the future.!  ! Truly,!  ! Robert! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 57. HARNESSED SOCIAL MEDIA! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 58. HELP SAMEER STRATEGY! SOCIAL MEDIA! EDUCATION! Widgets! Fliers! Blogs! How to Videos! Pledge Lists! Web Links! Viral Email! Literature! Video! Donor Orgs! Facebook! Celebrities! STRATEGY! AWARENESS! ACTION! Instant 
 Mass-Micro Brand! Mobilization! TV! Homes! Public Relations! Universities! Magazine! Temples! Posters! Corporate Drives! Newspapers! Clubs / Lounges! Telemarketing! Local Events! TRADITIONAL MEDIA! REGISTRATION! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! http://www.helpsameer.org/strategy/
 !
  • 59. HOSTING BONE MARROW DRIVE! 10 Simple Steps—You Can Do It! Let s find Sameer and Vinay a match! Hosting a bone marrow registration drive at work take some effort, but your drive can be a big success with the right planning and coordination. This playbook is designed to make it easy as possible for you. Since each company is organized differently, think of this as a general guide. The various steps are laid out in sequence, and sample emails are included for you customize for your own use. Replace the text in yellow with your own text. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 60. BANNER ADS CREATED! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 61. VIRAL VIDEOS! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 62. The results in 11 weeks….! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 63. 470 bone marrow drives! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 64. 24,611 South Asians registered! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 65. Sameer = 10/10 match! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 66. Vinay = 8/10 match! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 67. SAMEER SHARED HIS STORY 
 FROM THE HOSPITAL! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 68. SAMEER BLOGGED PROLIFICALLY! Live each day as if it were your fir st Dear Friends and Loved Ones , I can t stress to you how muc h I marvel at my blessed fortu fortune that all of you had a ha nd in creating. ne every day, a If you look back at my earlies t posts on this website, you ll diagnosed leukemia patient ne recall a newly- eding a transplant from a gros underrepresented and traditio sly nally apathetic community. Al challenged you all to step up ong with Vinay, I and spread the work; to registe when called upon to save a lif r and respond e. I knew that this process wa benefit me directly, but I had s very unlikely to faith—and was convinced by Ro that I had an opportunity to br bert and others— ing visibility to this issue to be patients. This worked as hope nefit future d, and two other patients found through our drives. And the un matches through your efforts! imaginable happened: I also fou nd a match So who is to credit for this? Ea ch and every one of you. It co your email that caused the do uld have been nor to register. All of you stop minute, What if this was me ped to think for a or someone in my family? an something as simple as sendin d then did g an email to everyone you kn Awareness Building, and was ew. This was a crucial phase of your efforts many of whom I don t even kn . Others of you— ow but hope to seek out to th day—vested yourselves even de ank in person one eper by organizing drives. You companies, your colleges, in yo did this at your ur local communities, and at worship. And one of your actu your temples of ally won the luck of the draw donor. and got to be my © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 69. VIDEO OF BONE MARROW TRANSFER! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 70. So, what lessons did we learn?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 71. 1 Develop a clear goal.! There is elegance in simplicity.! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 72. 2 Reverse the rules. ! How might others might address the challenge? Do the opposite. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 73. 3 Tell a good (truthful) story. ! Tell stories that connect on an emotional level. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 74. 4 Design for collaboration.! Enable others to contribute and choose their own weapon.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 75. UPDATE ON SAMEER! Our dear friend, Sameer, relapsed within 3 months of his transplant. He fought hard – but sadly, passed away in March 2008.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 76. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 77. We celebrated his life by sharing his memorial service with the world.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 78. LIVE GLOBAL WEBCAST! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 79. AN UPDATE ON VINAY! Vinay had a successful transplant, but then relapsed.! He underwent alternative drug treatments but, sadly, Vinay also passed away in June 2008.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 80. PURPOSE…REVEALED! Of the 24,611 newly registered… 266 people were matched in one ! year alone.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 81. 266! D T H EGD R A G O N F L Y N E S S !C / /© JJE N N I IF E R A A K E R !/ A N D Y S M I T H ! ©ESI NIN HAPPI EFFE T E N N F E R AA K E R © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! Cooper Design! !
  • 82. FINAL THOUGHTS! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 83. Most revolutions are sparked by the actions of a few ordinary people.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 84. Your biggest asset is a clear mind and a very large idea. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 85. Find the ignition point, and light it. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 86. What do I do now?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 87. Could I water this?! What do I do now?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 88. Would this story grow?! Could I water this?! What do I do now?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 89. How would that make me feel?! Would this story grow?! Could I water this?! What do I do now?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 90. HAPPY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 91. So I talked to my husband….! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 92. What could we do that would have this kind of impact - ! quickly! powerfully! effectively?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 93. … by harnessing social media?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 94. Collect stories! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 95. What campaigns took flight 
 vs. stay grounded? ! ! ! ! ! ! ! ! !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 96. Two surprising factors ! ! ! ! ! ! ! ! !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 97. A RECONSIDERED VIEW OF SOCIAL MEDIA! MEANING! DESPAIR.COM © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 98. Four activities were coordinated with precision, operating in sync! ! ! ! ! ! ! !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 99. FOCUS ON A SINGLE GOAL! © © T H E D R A G O N F L Y E F F E C T/ /J E E N NF F E R A A K E R/ /A A N D Y S MT T H ! THE DRAGONFLY EF ECT J NNI IER A KER NDY SMI IH!
  • 100. GRAB ATTENTION! © © T H E D R A G O N F L Y E F F E C T/ /J E E N NF F E R A A K E R/ /A A N D Y S MT T H ! THE DRAGONFLY EF ECT J NNI IER A KER NDY SMI IH!
  • 101. TELL A STORY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 102. ENABLE OTHERS TO ACT! © © T H E D R A G O N F L Y E F F E C T/ /J E E N NF F E R A A K E R/ /A A N D Y S MT T H ! THE DRAGONFLY EF ECT J NNI IER A KER NDY SMI IH!
  • 103. Dragonfly: can fly in any direction when all four wings beat in concert.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 104. DRAGONFLY EFFECT: 
 Small acts can create big change! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 105. DRAGONFLY EFFECT: 
 Small acts can create big change when the core idea has deep meaning! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 106. When all four wings 
 are coordinated.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 107. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 108. HAPPY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 109. WHY WAS I HAPPY?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 110. Four
 (happiness) 
 hypotheses! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 111. 1 Felt a different type of happiness.! There are two types of happiness. People often assume there is only one.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 112. exciting! pleasurable! laughing! fleeting! enjoyable! Happy! feels good! fun! energizing! passionate! Mogilner, Kamvar, and Aaker (2011); Tsai, Knutson and Fung (2006)! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! !
  • 113. peaceful! connected! meaningful! balanced! fulfilled! Happy! feels right! lasting! grateful! content! Mogilner, Kamvar, and Aaker (2011); Tsai, Knutson and Fung (2006)! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! !
  • 114. 1 1 4 We Feel Fine Harris and Kamvar 2009! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 115. THE POWER OF DEEP BREATHING! Mogilner, Kamvar and Aaker (2011)! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! ! !
  • 116. TEA STUDY! Mogilner, Kamvar, and Aaker (2011)! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 117. You can choose 
 the happiness you 
 want to feel.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 118. The happiness you choose 
 impacts the decisions you make.! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 119. 2 Felt less of a need to “be happier.”! Which wasnʼt really working anyway! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 120. PATHS TO HAPPINESS! FROM 1,250 EXECUTIVES To earn billions of dollars! Spend more time with family! To give back to the world! Spend more time with friends! Want for less! Spend more time in Venice! Fix my employer! To know the meaning of life! Find my purpose in life! One of those f**king startup companies would actually Stop worrying about others! start to make some f**king $ Become fit really quickly! $$s!! Then I could Have the worry gland surgically concentrate on important removed! things like making babies ! ! ! !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 121. Instead of trying to get happier, could you seek, find and remember moments of happiness?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 122. 1st moment of happiness © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 123. 2nd moment of happiness © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 124. MOMENTS OF HAPPINESS! http://faculty-gsb.stanford.edu/aaker/pages/Designing_Happiness_media.html © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 125. 3 Reframed happiness! Design for alignment. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 126. SIX SELVES WHO AM I?! Happy Hour COFFEE + COCKTAILS IDENTIFY IDENTIFY PROFESSIONAL Noon 1.  1.  ROLES ROLES YOGA ATHLETE PARTNER 2.  SWEETSPOTS 3.  OVERLAPS SELF SPIRITUAL PARENT FRIEND James 1890; Markus and Kunda 1986; Aaker 1999! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 127. SIX SELVES WHAT MAKES ME HAPPY?! Happy Hour Weekend COFFEE + COCKTAILS DRAGONFLY IDENTIFY IDENTIFY PROFESSIONAL Noon 1.  1.  ROLES ROLES YOGA Weekend Weekend ATHLETE PARTNER DRAGONFLY 2.  2.  SWEETSPOTS ACTIVITIES YOGA 3.  OVERLAPS SELF Weekend SPIRITUAL PARENT Weekend DRAGONFLY DRAGONFLY FRIEND Weekend COFFEE AND COCKTAILS © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 128. SIX SELVES WHERE DO I FIND ALLIGNMENT?! Happy Hour Weekend COFFEE + COCKTAILS DRAGONFLY IDENTIFY IDENTIFY PROFESSIONAL Noon 1.  1.  ROLES ROLES YOGA Weekend Weekend ATHLETE PARTNER DRAGONFLY 2.  2.  SWEETSPOTS SWEETSPOTS YOGA 3.  3.  OVERLAPS OVERLAPS SELF Weekend SPIRITUAL PARENT Weekend DRAGONFLY DRAGONFLY FRIEND Weekend COFFEE AND COCKTAILS © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 129. 4 Saw a way to create meaning! One small individual act, when repeated, can create big change. ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 130. One email! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 131. Dear Friends,!  ! Please take a moment to read this e-mail. My friend, Sameer Bhatia, has been diagnosed with Acute Myelogenous Leukemia (AML), which is a cancer of the blood. He is in urgent need of a bone marrow transplant. Sameer is a Silicon Valley entrepreneur, is 31 years old, and got married last year. His diagnosis was confirmed just weeks ago and caught us all by surprise given that he has always been in peak condition.!  ! Sameer, a Stanford alum, is known to many for his efforts in launching the American India Foundation, Project DOSTI, TiE (Chicago), a microfinance fund, and other causes focused on helping others. Now he urgently needs our help in giving him a new lease on life. He is undergoing chemotherapy at present but needs a bone marrow transplant to sustain beyond the next few months.!  ! Fortunately, you can help. Let s use the power of the Net to save a life…something that couldn t be done years ago, but is now possible.!  ! Three Things You Can Do ! (click here for more details online)!  ! 1. Please get registered.! Getting registered is quick and requires a simple cheek swab (2 minutes of your time) and filling out some forms (5 minutes of your time). Registering and even donating if you re ever selected is VERY simple.!  ! Another friend of ours, Vinay, was also diagnosed with AML and requires a transplant. We have joined forces with Team Vinay (www.helpvinay.org) in order to get South Asians registered in the bone marrow registry. Both Sameer and Vinay need a match from another South Asian, however, very few South Asians are actually in the registry and this makes it difficult for doctors to find them a match. This is why we need your help.!  ! We are supporting Team Vinay in organizing drives nationwide, and I need you to get registered by visiting a local drive. Drives are currently taking place all around the country, including throughout California, Washington, Michigan, Illinois, New York and many other states. Please see the full list of locations here: http://www.helpvinay.org/dp/index.php?q=event.!  ! 2. Spread the word.! Please share this e-mail message with at least 10 people (particularly South Asians), and ask them to do the same. Please point your friends to the local drives and ask them to get registered. If you can, sponsor a drive at your company or in your community. Drives need to take place in the next 2-3 weeks to be of help to Sameer and Vinay. !  ! Please use the power of your address book and the Web to spread this message – today more than ever before, we can achieve broad scale and be part of a large online movement to save lives. !  ! 3. Learn more! To learn more, please visit http://www.nickmyers.com/helpsameer. The site includes more details on how to organize your own drive, valuable information about AML, plus FAQs on registering. Please visit http://www.helpvinay.org/dp/index.php?q=node/108 for more information on the cities where more help is needed. Another past success story from our community is that of Pia Awal s; please read about her successful fight against AML at www.matchpia.org. !  ! Thank you for getting registered to help Sameer and Vinay win their fight against leukemia – and for helping others who may face blood cancers in the future.!  ! Truly,!  ! Robert! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 132. Cooper Design! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 133. Cooper Design! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 134. Itʼs one thing to 
 write a book.! ! But could we 
 put it to work?! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 135. The (sad) reality is that 
 the problem still exists.! ! And the numbers are 
 still terrible if you are 
 South Asian.! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 136. This is Sanjana Sahni. ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 137. © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 138. She has multiple myeloma.! The only thing that will save her is a bone marrow transplant. ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 139. She has been searching for two years. ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 140. We have come so far.! We arenʼt there yet. ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 141. But the (happy) news is 
 that the technology has fundamentally shifted. ! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 142. Bone marrow transfers 
 used to take! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 143. 36 © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H ! hrs!
  • 144. 3 hrs! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 145. You used 
 to need
 blood! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 146. Now, all you
 need is 
 a swab! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 147. What can we do? ! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 148. 100K Cheeks! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 149. 1 trip! ! 100K Cheeks! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 150. 1 life! ! 1 trip! ! 100K Cheeks! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 151. 1 registry! ! 1 life! ! 1 trip! ! 100K Cheeks! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 152. ! ! ! A SMALL ACT! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 153. TAKEN COLLECTIVELY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 154. !   A BIG CHANGE! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 155. 
 IN CLOSING ...! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 156. HAPPINESS OFTEN FEELS OUT OF REACH! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 157. Photo Credit: http://grantgarrisonlive.com/! COULD WE RETHINK HAPPINESS?! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 158. DESIGNING HAPPINESS…! Choices Which type of happiness do we want to feel?! Environments! What happy moments are enabled?! Actions! What can we do to be a part of something bigger? !! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 159. Can we make connections, ! create meaning,! and be a part of something bigger 
 ! …by harnessing social media! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 160. What is one small act you can do? ! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 161. A SMALL ACT! Please get registered.! ! ! !Share stories of small acts! Simple and quick — ! ! ! !Tweet, blog, email, talk.! 7 minutes of your time ! ! ! !Share this message ! can help save hundreds of lives ! !www.dragonflyeffect.com! ! ! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 162. HAPPY! © T H E D R A G O N F L Y E F F E C T / J E N N I F E R AA K E R / A N D Y S M I T H !
  • 163. ! ! thank you! ! ! ! and special thanks to" Sameer and Vinay, Robert Chatwani, Purin Phanichphant, Joe Brown, Emily Ma, Barbara McCarthy, David Rogier, Jason Chua, Nicolae Halmaghi, Nick Myers, Renna Al-Yassini, Jayson McCauliff, Cassie Mogilner, Sep Kamvar, Anneke Jong, Mia Mabanta, Nancy Duarte, Oren and Justine Jacob, our TED dinner-ites, my parents,! my kids: Cooper, Devon and Tea Sloane and my husband Andy Smith!

Hinweis der Redaktion

  1. A perfect match for Sameer
  2. And a near perfect match for Vinay
  3. Designing for collaboration
  4. .
  5. Enable others to contribute. Allow others to self-enroll and choose their own weapon.The ability to get others to take up the cause as if it were their own.
  6. The dragonfly effect is the idea that small acts can create big change.
  7. When meaning is at the core…
  8. ... And all four wings are beating in concert.
  9. And just thinking of that makes me happy.
  10. A reasonable question is - why did this make me so happy? The core of this book is sad, indeed tragic. Why would I feel happy?
  11. Let me put forward three hypotheses about my happiness.
  12. When the reason is fundamentally meaningful, it buffers you through the hard times and makes the good times that much more enjoyableThe first is that, instead of the normal joy, I felt a different type of happiness. In fact, there are two types of happiness that exist. However, people assume there is only one. Research that I have done with my colleagues, Cassie Mogilner and Sep Kamvar, show the meaning of these two happiness types (http://faculty-gsb.stanford.edu/aaker/pages/research.html)When we ask people what defines happiness for them, two discrete responses result.
  13. Equally interesting is that you can switch which type of happiness you are experiencing at any given moment. In one study, we asked subjects to breath normally, and another set of subjects to breath deeply, focused on the present.After 6 minutes, we asked the two groups of subjects to define happiness. The control group of subjects, breathing normally, felt happiness was excitement. The deep breathing group of subjects felt happiness was about peacefulness.
  14. And perhaps even more interestingly, the breathing exercise altered the choices they eventually made.We gave the two groups of subjects a choice of teas. They could either pick a refreshing energizing peppermint tea, or a relaxing, calming chamomile tea. Subjects in the first group picked the calming tea.Subjects in the second group picked the energizing tea.CONTROL:energized and excited (63%)peaceful and calm (37%) DEEP BREATHING:energized and excited (27%)peaceful and calm (73%)TWO CONDITIONSNormal DeepBreathing BreathingRESULTING CHOICERefreshing, Peaceful,Invigorating SoothingTeaTeaStudents given breathing exercise that increased focus on the present moment were then presented with a choice between calming or energizing teas.CONTROL:energized and excited (63%)peaceful and calm (37%) DEEP BREATHING:energized and excited (27%)peaceful and calm (73%)TWO CONDITIONSNormal DeepBreathing BreathingRESULTING CHOICERefreshing, Peaceful,Invigorating SoothingTeaTea