Andy Smith
7 SlideShares 89 Followers 2 Folgens
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Unternehmen/Arbeitsplatz
Lafayette, CA United States
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Author / Advisor / Investor
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Writing / Publishing
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dragonflyeffect.com
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The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. The four “wings” of the model—Focus, Grab Attention, Engage, and Take Action—work together to help readers produce the change they seek, and that desired change can take many forms: social good, employee morale, or customer loyalty.
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