7 basics every business person should know about creativity, innovation, and change. Confusing facts, similarities, major differences, and definitions of all three.

1. DR. SERHAT TATLI
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7BASICS ABOUT CHANGE,
INNOVATION & CREATIVITY
DR. SERHAT TATLI
WWW.DRSERHATTATLİ.COM
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2. D R . S E R H A T T A T L I
TO
START...
"When the rate of change outside is more than what it is inside,
be sure that the end is near"
Azim Premji

3. D R . S E R H A T T A T L I
NO.1
They are not events, but instead each of them are processes.
The essential prerequisite is to exhibit a focused process
management together with a visionary leadership as an
optimized mix.
All of them are processes:

4. D R . S E R H A T T A T L I
NO.2
Change is the process of moving from a current state to a
desired future state.
Creativity is the process of bringing new ideas out of the box.
Innovation is the process of transforming these new ideas
into effective end products, services, or processes.
Definitions should be made simple:

5. D R . S E R H A T T A T L I
NO.3
As can be seen also from the definitions, they are different
concepts but they act in a complimentary manner. Use of
anyone instead of the other is a crucial mistake that you
should avoid.
They are not substitutable:

6. D R . S E R H A T T A T L I
NO.4
There is a huge mistake underestimating the role of effective
management against leadership in many cases. Change needs
much leadership than innovation. On the other hand innovation
needs much management than creativity. This mix also
affects the human side as a factor of success & failure in
change related initiatives.
Leadership & Management mix
differs for each:

7. D R . S E R H A T T A T L I
NO.5
An organization cannot change as a whole at the same
instance of creativity and innovation. Each of these has
specific intra-dynamics, like resistance to change, in need of
different time lines but interconnected to each other in an
orderly and cyclical basis.
They do not happen simultaneously:

8. D R . S E R H A T T A T L I
NO.6
Creativity and innovation are sources of effective change.
Creative ideas might be named as innovative ones if and only
if they become a marketable and sellable end product, service,
or process. So innovation follows creativity, then expected
future state follows both.
Which one comes first?:

9. D R . S E R H A T T A T L I
NO.7
Openness and readiness to change is mainly about cultural set
designed by leadership attitude, whereas innovation is much
about know-how and technical &market expertise. Creativity
is a converged process in an organization exhibiting both but
much aligned to culture.
The role of corporate culture:

10. D R . S E R H A T T A T L I
TO
CONCLUDE...
There are many books and articles written on each of these
topics since there are many details and need for competency
to manage each one. However, many business people are still
confused with the basics listed above which might help as
brief reminders in turn.

11. THANK YOU
ORIGINAL
Article
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DR. SERHAT TATLI
WWW.DRSERHATTATLİ.COM
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