2. General Data
Circulation: 17,000 copies/issue
Audience: 148,000 readers/issue*
Frequency: fortnightly
Distribution: national
Cover price: 2.99 RON
Size: 210 mm x 280 mm
Number of pages: 64 + 4
Print: Offset
Cover paper: 130 g/m2 DCL
Page paper: 65 g/m2 LWC
* Source: National Study of Audience (SNA Focus)
October 2007 – October 2008
3. Profile and history
The fortnightly magazine appeared in March 2000 as a
result of that time’s radio talk show listeners’ wishes or
hobbies.
Autoshow quickly became one of the best known
motoring press brands in Romania.
The Autoshow readers are the quot;early adoptersquot;, persons
that are “haunted” by all advertising partners.
Autoshow is both an entertainment and an information
magazine that presents news from Romanian and International
car market, new models launches, events, first drive-test with new
car models, interviews with important people from the industry,
spy pictures, tuning, auto shows, car lovers and their quot;creationsquot;,
useful information and data etc.
4. Reader's Profile
Age
Sex
45-54
Female
Over 55
15%
11%
7%
35-44
21%
14-24
30% Male
89%
25-34
27%
Education
Social Status
Primary (less
than 12 grades)
15%
D&E
30%
University or
C High School or
College
44% Vocational
31%
School
A&B
54%
26%
A -> principal manager and professional with a high level of education * Source: National Study of Audience (SNA Focus)
B -> manager and director of middle level October 2007 – October 2008
C -> employees with high education or owners of small firms
5. Evolution
Autoshow has been constantly growing over the last two years,
in terms of readers, circulation and editorial content!
Number of readers
148.000
155.000
144.000
145.000
130.000
129.000
135.000
123.000
125.000
115.000
115.000
105.000
95.000
85.000
75.000
Jul 06 - Jul 07 Oct 06 - Oct 07 Jan 07 - Jan 08 Apr 07 - Apr 08 Jul 07 - Jul 08 Oct 07 - Oct 08
6. Overview of men’s magazines Romanian market
Number of readers living in big cities
(100.000 inhabitants or more)
180.000
The size of the bubble indicates the
number of readers from the first two
ESOMAR social categories
160.000
Playboy
140.000
Autoshow
Autoshow’s audience is
per month
120.000
composed of mature people,
usually male readers, with a
100.000
high education and high
FHM
XtremPC CHIP
Autoshow
incomes.
per issue
80.000
Aventuri
Auto
la pescuit
Expert
60.000
Top Gear
Source:
Maxim National Study of Audience
40.000
(SNA Focus)
Connect
October 2007 – October
Photo
2008
Magazin
20.000
10.000 20.000 30.000 40.000 50.000 60.000 70.000 80.000
Number of readers with high education
(college or university graduates)
7. Overview of men’s magazines Romanian market
Men readers
220.000 210.000
195.000
200.000
180.000
160.000
132.000
140.000
124.000
120.000 118.000
120.000
104.000 101.000
100.000
80.000 65.000
54.000
60.000
34.000 33.000
40.000
20.000
0
Playboy Autoshow Autoshow CHIP Auto Expert FHM XtremPC Aventuri la Top Gear Connect Maxim Photo
per month per issue pescuit Magazin
8. Overview of men’s magazines Romanian market
Men readers with high income (2.000+ lei)
20.000
20.000
18.000
18.000
16.000
14.000
14.000 13.000
12.000 12.000
12.000
10.000 9.000
8.000 7.000
6.000
6.000 5.000
4.000 3.000 3.000
2.000
0
Autoshow Playboy Autoshow FHM CHIP Auto Expert XtremPC Top Gear Connect Aventuri la Maxim Photo
per month per issue pescuit Magazin
9. Overview of men’s magazines Romanian market
Cost to reach 1000 men earning high monthly incomes
(more than 2.000 lei)
€ 1.366,9
€ 1.336,5
€ 1.400,0
€ 1.200,0
€ 1.000,0
€ 800,0
€ 659,3
€ 588,2
€ 579,5
€ 600,0
€ 415,5
€ 400,0 € 305,2
€ 240,3
€ 234,6
€ 233,1
€ 182,0
€ 200,0
€ 0,0
Autoshow CHIP XtremPC Auto Expert Playboy FHM Aventuri la Top Gear Connect Maxim Photo
pescuit Magazin
10. Lifestyle
Index of affinity (centered around the quot;Surely Yesquot; and quot;Probably Yesquot; answers)
100 110 120 130 140 150 160 170 180 190 200
I cannot see myself leaving without the
car.
I spend a lot for maintaining my car.
Prior to buying a car, I look through
auto magazines.
I enjoy stopping at gas stations, as I can
purchase something, have a coffee.
I buy fuel from the same gas stations
network.
Lifestyle Habit
I chose my car for its technical features,
rather than its looks.
When I will change my car, I will
choose the same brand.
It is quite a pleasure to drive a car.
I enjoy travelling in a special car, one
that you cannot see too often on the
Cars and
roads.
For car maintenance, I trust mostly the
authorized service shop of the brand my
accessories
car is.
First of all, a car should look good.
The more powerful, the better a car is.
The more the affinity index is over the population standard of 100, the
more the readers are expected to show inclination towards the specific * Source: National Study of Audience (SNA Focus)
lifestyle habit. October 2007 – October 2008
11. Lifestyle
Index of affinity (centered around the quot;Surely Yesquot; and quot;Probably Yesquot; answers)
100 105 110 115 120 125 130 135
I'm happy with my financial status.
I'm very careful when I choose an
insurance company to work with.
I succeed in saving some money.
Generally, the banks help me do what I
want.
I try to use only those bank services that
Lifestyle Habit
help me save some time.
I'm very careful when I choose a bank
to work with.
I use banks because they are a safe
place to keep money.
I save money for my retirement.
I'm interested in financial services
Banking, financial
commercials.
I borrow money from banks only when
and insurance
I fail to get money from other sources.
services
Insurance is very important in case of
unpleasant events.
The more the affinity index is over the population standard of 100, the
more the readers are expected to show inclination towards the specific * Source: National Study of Audience (SNA Focus)
lifestyle habit. October 2007 – October 2008
12. Advertising Rate Cards & Formats (mare publicitate)
Cover 4
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FORMAT SIZES RATE CARD FORMAT SIZES RATE CARD
3/5 page (vertical)
Cover 2 210 x 280 mm 3.000 EUR 124 x 280 mm 1,500 EUR
1/2 page (vertical)
Cover 3 210 x 280 mm 2.700 EUR 102 x 280 mm 1.300 EUR
1/2 page (horizontal)
Cover 4 210 x 280 mm 3.300 EUR 210 x 137 mm 1.300 EUR
2/5 page (vertical)
Opening spread 420 x 280 mm 4.500 EUR 82 x 280 mm 1.150 EUR
Interior spread 1/3 page (horizontal)
420 x 280 mm 4.000 EUR 210 x 90 mm 1.000 EUR
1/1 page 1/4 page (horizontal)
210 x 280 mm 2.500 EUR 210 x 67 mm 700 EUR
Junior page 1/5 page (vertical)
137 x 210 mm 1.700 EUR 45 x 280 mm 600 EUR
All prices are VAT free.
15. Contact
DORIN MARINESCU
Director Publicitate Divizia Reviste Auto
E-mail: dorin.marinescu@burda.ro
Mobile: +4 0722.405.371
Address
Union International Business Center
11th Ion Câmpineanu street, 3rd floor,
1st sector, Bucharest, Romania
Phone: +4 021.312.20.12
Fax: +4 021.311.35.87
Web: www.AutoShow.ro
www.Burda.ro
