70. HUBSPOT.COM ASPIREDIGITAL.ORG
A less engaged
contact typically
comes from:
- Optimized Pages
- Blog Articles
- Social Channels
A contact showing
interest typically
comes from:
- Ebooks
- Guides
- Whitepapers
A contact ready for
the sales team will
likely come from:
- Webinars
- Tools
- Free Trials
A contact converted
to a customer will
result from:
- Smarketing
- Closed-Loop
Reporting
AWARENESS (TOFU) CONSIDERATION (MOFU) DECISION (BOFU)
MQLLEADSUBSCRIBER SQL CUSTOMER
WORKFLOW
SUBSCRIBER TO LEAD
WORKFLOW
LEAD TO MQL
WORKFLOW
MQL TO SQL
LEAD LIFECYCLE & FUNNEL STAGES
74. HUBSPOT.COM ASPIREDIGITAL.ORG
A campaign is a special kind of marketing push. It aligns every
one of your marketing channels and all of your content around a
single goal and message.
HUBSPOT.COM ASPIREDIGITAL.ORG