SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'
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A technical tour de force of tips, tricks and practical guides on how to squeeze every possible bit of performance from your WordPress site. Jono will myth-bust performance issues and security worries; demonstrate the ultimate performance combination of hosting configurations, plugin combinations and technical SEO; and give you the tools you need to outperform the competition.
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SearchLove London | Jo Kerr, 'Virtual Campfire: Girlguiding Social Strategies'
- 1. Virtual campfire: Girlguiding social strategies Jo Kerr Head of Digital Communications Girlguiding @gambollingsylph @Girlguiding
- 2. Who is Girlguiding? Rainbows (4-7 yrs) Brownies (7-10 yrs) Guides (10-14 yrs) The Senior Section (14-25 yrs) The leading charity for girls and young women in the UK 450,000 girls and young women 5-25 Over 100,000 volunteers
- 3. Who is Girlguiding? We change as the lives of girls change We are for all girls We give girls a voice We give girls their own space
- 5. Our digital strategy 2014-15
- 8. Voted top 30 charity sector CEOs on social (my boss) And took over the office
- 9. World leaders were involved
- 10. Promotions
- 11. Personas
- 12. Personas
- 13. Girls attitudes
- 14. Girls Matter • More than 4,000 pledges so far • Social driving conversions #GirlsMatter • Girlsmatter.org.uk
- 15. By girls, for girls
- 16. #BigBrownieBoot
- 17. • Trended twice in one day • Trended 5th in UK • Our accounts were tagged more than 2,000 times on the day • Instagram following grew by 30%
- 18. Campaign Alpha site #GirlsMatter
- 19. Feedback on our site
Editor's Notes
- Needs to be 16:9
- Need a jazzier version of this slide – less copy and a snazzy visual (aka the one you did for Caroline)
- https://www.youtube.com/v/eWJgqZdYrVk
- Add I was a Brownie T-Shirt selfie image
- Example Twitter/Instagram user
- Use Audrey as an example Facebook user
- Add Everyday Sexism GAS video (30secs)
- Girls Matter pledge graphics
- User generated content
- User generated content
- Add content from Instagram, video of Little Mix / Diversity
- Feedback on strategy, maybe add pics from workshop we did with Guides (ask Tassja/Tim)
- Jo Had you heard about it before today? Are you Digital Champions?