This document summarizes David Mihm's presentation on bulletproofing local search presence for 2015 and beyond. The presentation discusses how local search is evolving to focus on mobile usage and transactions. It outlines key developments at Google including the Pigeon update which ties local search more closely to web search signals and knowledge graph. It also provides tactics for optimizing local search performance long-term such as helping Google generate knowledge cards through structured data and site architecture, optimizing for click-through rate and reviews.