From past experiences with data, Dave knows relying on your gut can be a mistake. Instead, we need to take comfort in the validation of solid data to ensure we’re making profitable decisions. Sharing real client examples, Dave will run through the essential steps: how to decide on a hypothesis, create conditions, and gather data.
22. Would you trust the information presented in this article?
http://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html
23. Presence of author
Presence of author information
Presence of author image
24. Presence of logo
Presence of contact information
Presence of social proof
36. If I had done this…
Keyword
If you move off page 1
Money you will lose
Keyword 1
-3,000 visits
-$10,000
Keyword 2
-2,000 visits
-$7,500
-5,000 visits per month
-$17,500 per month