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SearchLove Boston 2013_Wil Reynolds_How we Get Unstuck
1.
GET Unstuck
2.
Po-Leese
3.
No finish line…EVER Serendipity Overused
4.
Started with a
COP! @wilreynolds
5.
Frank Domizio @wilreynolds
6.
Video Project in
Philly @wilreynolds
7.
11 o’clock news 6
o’clock news 3 newspapers @wilreynolds
8.
I didn’t get
this idea from @wilreynolds
9.
@wilreynolds
10.
@wilreynolds Nope, none of
these
11.
Wasn’t about scraping @wilreynolds
12.
“71 ways to
get links” @wilreynolds
13.
Wasn’t about Author Rank @wilreynolds
14.
Chat w/ @wilreynolds an Author
15.
It was about
a relationship @wilreynolds
16.
My best #RCS
idea came from coffee @wilreynolds
17.
#Unstuck @wilreynolds
18.
@wilreynolds 2006 - Marketing
Grads
19.
@wilreynolds 2006 – Tech
Grads
20.
@wilreynolds Did I drink too
much?
21.
@wilreynolds 2007 – 2011
Ass Kicking
22.
The SEO of
2019? @wilreynolds
23.
@wilreynolds My new post got
15 RTs! Make that 16, you Killed it! Got my pitch in! Infographics, errr day! G+ is taking over! Just got 660 followers TY guys! I got fake Pinterest acct’s
24.
@wilreynolds Table Scraps
25.
@wilreynolds
26.
@wilreynolds
27.
Get better at
storytelling bit.ly/storymaking @traceyhalvorsen @wilreynolds
28.
@wilreynolds Step 1
29.
@wilreynolds EXIT THE CIRCLE
30.
If we wanna
do #RCS @wilreynolds
31.
@wilreynolds Re-train ourselves
32.
@wilreynolds TRANSFORM real marketers
33.
@wilreynolds “Not gonna make
it”
34.
@wilreynolds Unfollow THE C I
R C L E
35.
@wilreynolds Follow those who
do it! Do #RCS
36.
@wilreynolds Makes me THINK (More
than analytics)
37.
6 months ago 35%
pruning @wilreynolds
38.
You ever had
an idea that a client wouldn’t pay for? @wilreynolds
39.
@wilreynolds Clients suck Yeah solo Bosses
= Idiots THEY never get it do they? Yeah that’s why I’m going solo. My boss is just like that Umm, maybe it wasn’t them?
40.
Who’s gonna teach you
to pitch? @wilreynolds
41.
To Breakthrough to a
CMO? @wilreynolds
42.
To be creative? @wilreynolds
43.
@wilreynolds Step 2 –
New Ingredients
44.
Changing the conference game @wilreynolds
45.
PR, Design Ad Conferences @wilreynolds
46.
@wilreynolds To Speak?
47.
How many SEO conferences? @wilreynolds
48.
How many SEO blogs subscribed
to? @wilreynolds
49.
@wilreynolds How LOW Can
I go?
50.
PRSA Philadelphia Oct 26 –
29, 2013 @wilreynolds
51.
@wilreynolds Step 3
52.
@wilreynolds Follow the leaders!
53.
Pitch, Create, Promote #RCS 170
years! @wilreynolds
54.
Volney Palmer 1843 @wilreynolds
55.
James Walter ______
1877 @wilreynolds
56.
@wilreynolds Footrace, will they
learn IFTTT, Vlookups, Tech
57.
@wilreynolds before we learn Storytelling,
Pitching, Journalism, Branding
58.
@wilreynolds
59.
@wilreynolds
60.
@wilreynolds
61.
@wilreynolds
62.
@wilreynolds $15 Million –
120 seconds
63.
Follow the agency +
people behind those campaigns @wilreynolds
64.
Get you #unstuck @wilreynolds
65.
@wilreynolds Ex-Samples?
66.
How have I
been doing it? @wilreynolds
67.
Client in Mobile Gaming @wilreynolds
68.
@wilreynolds
69.
@wilreynolds
70.
Pace of Acquisition @wilreynolds
71.
Downloadable games killing walmart &
gamestop @wilreynolds
72.
Subscription Revenue 500% increase 3
years @wilreynolds
73.
More marketing, fewer titles @wilreynolds
74.
R&D Investments QA outsourcing @wilreynolds
75.
@wilreynolds
76.
Read report on Payday
loan industry @wilreynolds
77.
@wilreynolds
78.
What would you charge? @wilreynolds
79.
@wilreynolds Study up on
your client!
80.
Enter = Devil @wilreynolds
81.
50+ queries to
get you started http://bit.ly/donthitenter @wilreynolds
82.
TY @aichleebushnell @wilreynolds
83.
Find innovators in other
industries @wilreynolds
84.
@wilreynolds Martin Hawksey
85.
@wilreynolds @mhawksey
86.
@wilreynolds
87.
@agencyspy @wilreynolds
88.
Campaigns @wilreynolds
89.
@wilreynolds
90.
@wilreynolds
91.
Who is behind
it? @wilreynolds
92.
@firstborn_nyc @wilreynolds
93.
Who’s following them? .02% @wilreynolds
94.
How are you
going to get new ideas? @wilreynolds
95.
@S_rvll http://bit.ly/fakeabrand @wilreynolds
96.
@wilreynolds
97.
@wilreynolds
98.
@wilreynolds
99.
Start your pitch THERE! @wilreynolds
100.
@wilreynolds It’s NOT Easy
101.
Poster Boy@wilreynolds
102.
How much did that
cost? @wilreynolds
103.
Who produced it? @wilreynolds
104.
Think new? Read new. http://bit.ly/read-new @wilreynolds
105.
http://bit.ly/inspirationstarts @wilreynolds
106.
@wilreynolds @wilreynolds
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