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Po-Leese
No finish
line…EVER
Serendipity
Overused
Started with a COP!
@wilreynolds
Frank Domizio
@wilreynolds
Video Project in Philly
@wilreynolds
11 o’clock news
6 o’clock news
3 newspapers
@wilreynolds
I didn’t get this
idea from
@wilreynolds
@wilreynolds
@wilreynolds
Nope, none of these
Wasn’t about
scraping
@wilreynolds
“71 ways to get links”
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Wasn’t about
Author Rank
@wilreynolds
Chat w/
@wilreynolds
an
Author
It was about a
relationship
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My best #RCS idea
came from coffee
@wilreynolds
#Unstuck
@wilreynolds
@wilreynolds
2006 - Marketing Grads
@wilreynolds
2006 – Tech Grads
@wilreynolds
Did I drink
too much?
@wilreynolds
2007 – 2011 Ass Kicking
The SEO of 2019?
@wilreynolds
@wilreynolds
My new post
got 15 RTs!
Make that 16,
you Killed it! Got my pitch in!
Infographics,
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Just got 660
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guys!
I got fake
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Table Scraps
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Get better at storytelling
bit.ly/storymaking
@traceyhalvorsen
@wilreynolds
@wilreynolds
Step 1
@wilreynolds
EXIT THE CIRCLE
If we wanna do
#RCS
@wilreynolds
@wilreynolds
Re-train ourselves
@wilreynolds
TRANSFORM real marketers
@wilreynolds
“Not gonna make it”
@wilreynolds
Unfollow THE
C I R C L E
@wilreynolds
Follow those who do it!
Do #RCS
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Makes me THINK
(More than analytics)
6 months ago
35% pruning
@wilreynolds
You ever had an
idea that a client
wouldn’t pay for?
@wilreynolds
@wilreynolds
Clients suck
Yeah solo
Bosses = Idiots
THEY never get
it do they?
Yeah that’s
why I’m going
solo.
My boss is just
like that
Umm, maybe it
wasn’t them?
Who’s gonna teach
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@wilreynolds
To Breakthrough
to a CMO?
@wilreynolds
To be creative?
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@wilreynolds
Step 2 – New Ingredients
Changing the
conference game
@wilreynolds
PR, Design
Ad Conferences
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@wilreynolds
To Speak?
How many
SEO conferences?
@wilreynolds
How many
SEO blogs
subscribed to?
@wilreynolds
@wilreynolds
How LOW Can I go?
PRSA
Philadelphia
Oct 26 – 29, 2013
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@wilreynolds
Step 3
@wilreynolds
Follow the leaders!
Pitch, Create, Promote
#RCS
170 years!
@wilreynolds
Volney Palmer 1843
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James Walter ______ 1877
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@wilreynolds
Footrace, will they learn
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before we learn
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$15 Million – 120 seconds
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Ex-Samples?
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Client in
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Pace of
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Downloadable games
killing
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Subscription Revenue
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More marketing,
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@wilreynolds
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@wilreynolds
@wilreynolds
Study up on your client!
Enter = Devil
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@wilreynolds
TY
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Find innovators in
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@wilreynolds
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Martin Hawksey
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@mhawksey
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Campaigns
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@wilreynolds
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Who is behind it?
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Who’s following
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.02%
@wilreynolds
How are you going
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@wilreynolds
@S_rvll
http://bit.ly/fakeabrand
@wilreynolds
@wilreynolds
@wilreynolds
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Start your pitch
THERE!
@wilreynolds
@wilreynolds
It’s NOT Easy
Poster Boy@wilreynolds
How much did
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@wilreynolds
Who produced it?
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Think new?
Read new.
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@wilreynolds
http://bit.ly/inspirationstarts
@wilreynolds
@wilreynolds
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