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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
1.
DIY Data-driven Content Dr.
Pete Meyers Marketing Scientist, SEOmoz
2.
3.
4.
“LET’S MAKE A
SCROLLER!”
5.
6.
7.
This Is a
Story of small Data
8.
A Small Data
Experiment
9.
Then, Magic Happened
10.
So, We Built
An Engine…
11.
…That Created Content
12.
Managing Your Risks
13.
Yeah, but 18,000,000?!
14.
Total Cost of
Month 1 21.99 9.95 $31.94 Proxies… Hosting…
15.
Build a Proof
of Concept 50 Keywords 20 Proxies 2 DCs V2 V3 POC 1,000 10,000
16.
Fail 2 Out
of 3 Times
17.
The MozCast Triad
18.
Prospecting for Data
19.
Data Is Everywhere
20.
Sets – bitly.com/bundles/hmason/1
21.
10,000 Pictures of
Cats
22.
APIs – programmableweb.com
23.
More APIs –
mashape.com
24.
APIs in Unlikely
Places
25.
API Post –
seomoz.org/blog
26.
Build A Crawler
27.
Telling Your Story
28.
Build A Better
Mousetrap
29.
“538” = #8
Keyword
30.
Make It Real-time
31.
Be A Better
Curator
32.
Go Evergreen –
theshortcutts.com
33.
34.
Thanks for Watching! Email:
peter@seomoz.org ∞ Twitter: @dr_pete
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