Guest Presentation on SONA School of Management during Systems Club Inauguration,Salem,Tamilnadu

1. IMPACT OF
INTERNET TECHNOLOGY
IN
BUSINESS PERSPECTIVE
Dinesh Babu Pugalenthi
Vignesh Mohan
Internet Marketing
Web development
Web Enabled Systems

2. Current
Scenario
Local
Commerce
E-Commerce
Retailing
Banking
E-tailing
E-Banking
E- Ticket
E- Bill pay
E- Shopping
Tax
E-Tax
1

3. Growth Rate of Internet Users in IND
BRIC
1
• Social Networks
3
• SEARCH Engines
4
• Entertainment
5
Internet User
• E-Commerce
2
IA
• News
15 Million Users
2012
2011
2

4. Retail
Buying Process –
WHAT USED TO BE
this…..

5. IS NOW this…..
Watch
Video
on
Public
Search
View
Print Ad
Read
Blog
Watch
YouTube
Commercial
Download
iPhone
Apps
Like us on
Facebook
Demo
Production
store
Read
Reviews
Compare
Shop
Online
Shop on
Website
View
banner
Ad

6. Email Marketing
Marketing
is
Digitalized
Today
Mobile Marketing
Voice Marketing
Organization
SEM/PPC
SEO
Online Marketing
Innovation
Social Media Marketing

7. SOCIAL MEDIA MARKETING
IT’S A SOCIAL WORLD TODAY

8. A MAN BROKE WITH ERICA,
HIS GIRL FRIEND IN A
HARVARD BAR
didn’t want to keep the bad feeling to himself
He Created the VIRAL that Compares girls to Barnyard Animals
MARK ZUCKERBERG - FACEBOOK

9. BRANDING
Why Social Media?
Facebook = 750+ - Global
30+ - India
Twitter = 200+ - Global
5+ - India
LinkedIn = 100+ - Global
10+ - India
https://business.twitter.com/
http://www.facebook.com/pages/create.php
http://www.linkedin.com/company/create

10. SOCIAL MEDIA ADS
Advertisement Solutions
GOOGLE
FACEBOOK
TWITTER
LINKEDIN

11. Customer Acquisition
https://www.facebook.com/itcvivel/app_253053721461083

12. HUMAN
RESOURCE
MANAGEMENT
SYSTEM
•Payroll
•Time and attendance
•Appraisal performance
•Benefits administration
•HR management information system
•Recruiting/Learning management
•Performance record
•Employee self-service
•Scheduling
•Absence management

13. 10 Steps
To Create
Your
ONLINE
Presence
LinkedIn.com
Twitter.com
Facebook.com
Google +
Scribd.com
Slideshare
Techgig.com
BlogSpot. in
Management Forum
MBA Associations
1

14. Information
Technology
in
Operations
Management
In the modern and emerging
technology era the Information
Technology plays a vital roles in
making the work a simpler one
in more productive way.

15. Modules In
Materials
Management
• Material Planning and
Indenting
• Purchase and procedure
• Stores (Inventory
Management)
• Logistics and Supply Chain
Management

16. Information Technology in SCM
• E-enabled SCM is emerging as a core strategy.
• E-business has enhanced both supply chain efficiency
& responsiveness.
• SCM software
SCM software, or Supply Chain Management software
addresses one or more issues, mainly the
planning, sourcing, production, delivery and return of goods.
Supply Chain Management software involves real-time data
from all links of the chain, with the internet being a vital
ingredient to greater supply chain visibility. SCM software will
allow companies to track demand, supply, manufacturing
status, logistics and distribution of their products.

17. IT in Financial Management
The vast use of technology
made all the works as
simpler as possible . Due
to this the Financial
Services became more
faster than ever.

18. • Banking Sectors, Eg : Point on
Sale (POS)
• Share Trading
• Online Payment Gateways
• Integrated Databases for
Accounts
• Insurance Sectors
• Portfolio Optimization

19. Website of the Presentation
www.smallb.in
Promoting Youth Entrepreneurship

20. Thank
You