Discover how to use data in a creative way thanks to 20 case studies.

1. DATA CREATIVITY REPORT
20 brands using data in a creative way.

2. HELLO.

3. THINK DATA IS BORING?
DATA HAS NOTHING TO DO
WITH CREATIVITY? DATA IS
FOR CONSULTANCY FIRMS?

4. YOU PROBABLY THINK
CREATIVITY IS ABOUT
INTUITION. ABOUT
INSPIRING IDEAS. ABOUT
TALENTED PEOPLE.

5. GOOD.
YOU’RE
IN THE RIGHT PLACE.

6. WE JUST WOULD LIKE
TO SHOW YOU SOME
CREATIVE WORK.

7. ONLY CREATIVE WORK.
NO BULB-PICTO.

8. ONLY CREATIVE WORK.
NO DMP DIAGRAM.

9. ONLY CREATIVE WORK.
NO-DATA-BLAH BLAH.

10. READY?

11. OH YES,
ONE MORE THING.

12. WE THINK DATA
CAN BE HELPFUL,
BUT DATA IS NOT MAGIC.

13. IF YOU WANT TO USE IT
IN A CREATIVE WAY

14. IF YOU WANT TO USE IT,
IN A CREATIVE WAY.
YOU MUST KNOW WHAT
YOU EXPECT OF IT.

15. WE IDENTIFIED 6 WAYS
BRANDS CAN USE DATA TO
ACHIEVE A CREATIVE GOAL.

16. HERE
THERE ARE.
01. Data-driven insights
02. Data-driven messages
03. Data-driven service
05. Data-driven planning
04. Data-driven targeting
06. Data-driven creation

17. HAVE FUN.

18. 01DATA-DRIVEN INSIGHTS
Most of the time, a good insight is key for an efficient campaign.
There are many ways to find those insights but data analysis is
definitely becoming a preferred one. Here are some cases studies
that show how deep diving into data can provide you the ultimate
insight.

19. 02DATA-DRIVEN MESSAGES
When we speak about data we tend to believe that it is
something too complex and difficult to transpose in a creative
and aesthetic way. But sometimes you simply have to make
data speak. Here are some cases where the data is the
message.

20. 03DATA-DRIVEN SERVICES
Data is a powerful way to bring services to people and make
our everyday life better. Amen. But what’s interesting is the
way that those services can drive creative campaigns.

21. 04DATA-DRIVEN TARGETING
Targeting is about contextualization, relevance,
personalization. Targeting is certainly a main use of data. But
now, in addition to targeting, data can be at the core of
campaigns mechanics. Is this the next step?

22. 05DATA-DRIVEN PLANNING
While real time is a big issue for brands, data is emerging as a
favored partner that facilitates the ability to push
contextualized messages.

23. 06DATA-DRIVEN CREATION
If data was a worker, we probably would see it more as a
statistician than an artist. Indeed the creative ability of data is
underestimated. These cases studies will change that.

24. THANK YOU
MADE BY
The strategic planning team – DigitasLBi Paris
CONTACT DIGITASLBi
Sarah Coutin – sarah.coutin@digitaslbi.fr - 07 86 93 26 31