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MENA Internet Usage & Consumption Habits
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IPSOS Statistics Internet Middle East

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Digital Marketing

IPSOS Statistics Internet Middle East

  1. 1. The Digital Landscape 2014 @IpsosMENA @ElieAounLeader Elie Aoun – MediaCT - MEAP President
  2. 2. 20 million interviews per year 5,000 clients worldwide Ranked3rdlargest Market Research firm in the world Publicly traded on Paris Stock Exchange 1600+ full-time professionals Direct presence in 85 countries IPSOS TODAY
  3. 3. More than 1 million interviews per year 800 clients in MENA Leading research agency in MENA 950+ full-time employees, 1,500+ freelance interviewers Covering more than 20 MENA countries IPSOS MENA TODAY More than 25 years of experience in the MENA market
  4. 4. What happened in 2013?
  5. 5. Our study started in 9 MENA countries
  6. 6. We talked with 25,928 people
  7. 7. Internetpenetration Increased in ALL countries A Quick Pinch of Salt …. Electronic Games Penetration Increased /remained stable. Social Networks penetration Increased in ALL countries Smartphones penetration Increased in ALL countries Online Streaming & Online downloads Penetration Increased /remained stable.
  8. 8. Internet in MENA (Key Markets)
  9. 9. INTERNET IN KSA 60% Internet Penetration KSA 8.5 Million Internet Population 82% Internet Penetration 12.3Million Internet Population
  10. 10. INTERNET IN UAE 75% Internet Penetration 5Million Internet Population 63% Internet Penetration 9.4Million Internet Population UAE 92%6.1Million
  11. 11. INTERNET IN EGYPT -Urban 26% Internet Penetration 5.5Million Internet Population Egypt (Urban) 44% Internet Penetration 9.2 Million Internet Population
  12. 12. INTERNET IN LEBANON 56% Internet Penetration 1.7Million Internet Population 63% Internet Penetration 9.4Million Internet Population 61% 1.9 Million Internet Population
  13. 13. INTERNET IN KUWAIT 64% Internet Penetration 1.7Million Internet Population 63% Internet Penetration 9.4Million Internet Population Kuwait 79% 2.1Million
  14. 14. INTERNET IN JORDAN 55% Internet Penetration 2.2 Million Internet Population 63% Internet Penetration 9.4Million Internet Population Jordan 56% 2.3 Million
  15. 15. Social Networks(Key Markets)
  16. 16. Social Media penetrationIncreasedin all countries compared to last year. Active daily users also increasedin all countries compared to last year.
  17. 17. KSA UAE Egypt Kuwait Lebanon Jordan 81% 87% 89% 87% 87% 95% 72% 71% 73% 76% 76% 94% PENETRATION OF SOCIAL NETWORKS AMOUNG INTERNET USERS
  18. 18. 95% 99% 99% 98% 90% 99% 93% 99% 99% 98% 83% 100% KSA UAE Egypt Lebanon Kuwait Jordan PENETRATION OF AMOUNG SOCIAL NETWORK USERS 2012 2013
  19. 19. 33% 28% 19% 18% 46% 10% 57% 43% 35% 28% 48% 10% KSA UAE Egypt Lebanon Kuwait Jordan 2012 2013 PENETRATION OF AMOUNG SOCIAL NETWORK USERS
  20. 20. Online Streaming(Key Markets)
  21. 21. Online content streaming consumption Increasedin all countries compared to last year.
  22. 22. Kuwait 49% Lebanon 23% KSA 43% 2012-51% 2013-63% KSA 2012-42% 2013-56% Egypt 2012-60% 2013-60% UAE 2012-37% 2013-37% Lebanon 2012-75% 2013-86% Jordan 2012-62% 2013-68% Kuwait PENETRATION OF ONLINE STREAMING AMOUNG Internet USERS
  23. 23. Online Downloads(Key Markets)
  24. 24. More people now downloadcontent online when compared to last year
  25. 25. UAE -64% KSA -71% Jordan -55% Lebanon -68% Kuwait -51% Egypt -66% HOW MANY OF THE INTERNET USERS DOWNLOAD CONTENT 2013
  26. 26. E-Games(Key Markets)
  27. 27. E-Gamespenetration slightly increased or remained stable in most countries.
  28. 28. 45% 29% 20% 37% 37% 32% PENETRATION OF E-GAMESAMOUNG TOTAL POPULATION - 2013 KSA UAE Egypt Kuwait Lebanon Jordan
  29. 29. 45% 29% 20% 37% 37% 32% PENETRATION OF ONLINEGAMES AMOUNG E-GAMERS -2013 KSA UAE Egypt Kuwait Lebanon Jordan 38% Play Online 49% Play Online 57% Play Online
  30. 30. TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY KSA UAE Egypt Kuwait Lebanon Jordan
  31. 31. Smartphones(Key Markets)
  32. 32. Smartphones penetration increase in all countries with no exceptions!
  33. 33. 63% 79% 61% 72% 36% 63% 49% 69% 5% 6% KSA UAE Egypt Kuwait Lebanon SMARTPHONESPENETRATION ACROSS TOTAL POPULATION* *Not considering multiple devises
  34. 34. KSA UAE Egypt Kuwait Lebanon MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS* *Not considering multiple devises 83% 84% 68% 85% 90% 71% 68% 74% 77% 84%
  35. 35. Thank You For Your Trust ! Don’t Forget! FOLLOW US : @IpsosMENA Check our Reports on: slideshare.net/IpsosMENA
  • AndreaMalouf

    Jun. 21, 2015

Digital Marketing

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