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THE ULTIMATE LIST  
OF BLOG POST IDEAS
LOOKING FOR BLOG POST 
IDEAS?
YOU’VE COME TO THE 
RIGHT PLACE.
WE’VE DIVIDED THIS INTO 8 
SECTIONS, EACH 
REPRESENTING A GOAL YOU 
MIGHT WANT TO REACH WITH 
YOUR BLOG.
You can also download a mind 
map of this presentation 
HERE.
HERE WE GO…
1. BE USEFUL
THESE USEFUL BLOG 
IDEAS WILL ENDEAR 
YOU TO YOUR MARKET
…AND ESTABLISH YOU 
AND YOUR BUSINESS 
AS THE AUTHORITY  
IN YOUR NICHE.
LIST POST 
List posts are everywhere and for 
good reason…they work. Create a 
list of books, tools, resources, or any 
other thing that your market will 
find useful
CASE STUDY POST 
Outline and unpack the details of 
something like a project, event or 
process.
Here’s an example from Optimizely called “3 Unexpected A/B 
Testing Lessons: A Small Business’s Story”…
PROBLEM/SOLUTION POST 
• Define a problem 
• Present the solution 
(This can cross over into the territory of other 
blog post types such as the FAQ Post, How-To 
Post or Checklist Post.)
RESEARCH POST 
Conducting your own primary 
research around a topic in your 
niche is one of the best ways to 
build blog content that gets 
attention.
FAQ POST 
If you get repeat questions from 
customers or prospects there is a 
good chance they are typing these 
same questions into Google.
PSST: If you like this presentation, 
you’ll love this Execution Plan: 
How to Get your First 1000 Blog 
Subscribers and More!
SAQ POST 
The Should Ask Question is a 
variation of the FAQ post. This is a 
question that customers or 
prospects don’t ask—but they 
should.
CHECKLIST POST 
If the content you are delivering can 
be broken into a “checklist” it will 
often perform better.
Here’s an example from Ian Cleary at Razor Social called the “7 
Point SEO Checklist For Your Blog”…
ULTIMATE GUIDE POST 
A detailed, comprehensive post on a 
topic in your niche. Don’t skimp 
here—take your time and deliver 
the definitive post on the topic.
Check out this example from Kiss Metrics called “The Ultimate 
Guide to SEO for E-Commerce Websites”…
DEFINITION POST 
In niches where the market needs 
to be educated the definition post is 
an absolute must. Consider creating 
a series of posts that define aspects 
of your niche.
SERIES POST 
Look for opportunities to break a 
topic into a series that can be 
released each day over the course 
of a week or every Monday over the 
course of a month.
Here’s an example of a series post from LA Fitness called “The 90 
Day Weight Loss Workout Plan – Part 3”…
STATS POST 
This works best when you can use 
statistics that you have produced. 
That said, consider curating and 
pulling together stats from multiple 
locations to create a good statistics 
post.
2. BE GENEROUS
ONE OF THE EASIEST 
WAYS TO GROW YOUR 
BLOG IS TO BE 
GENEROUS BY 
PROMOTING OTHERS.
WHEN YOU PROMOTE 
OTHERS, THEY WILL 
PROMOTE YOU.
PROFILE POST 
Write a profile of an influential 
person in your niche. Be sure to 
email them via email, phone call, or 
social media that you have profiled 
them– this way they’ll have an 
opportunity to share it.
CROWDSOURCED POST 
Bring multiple influencers together 
to answer a single question in short 
form. When you get 10 influencers 
to give you 100 words each on a 
single topic you’ve got a powerful 
blog post.
Here’s an example of a crowdsourced blog post from Salesforce called “How 10 
Winning Salespeople Spend 15 Minutes Before a Sales Call”…
INTERVIEW POST 
It’s surprising how willing even the 
most influential people are to give 
you an interview—even if you have 
a small audience.
LINK ROUNDUP POST 
Curate, link and provide a 
description of multiple pieces of 
content that your audience will find 
valuable. Remember to notify those 
that you link via email or social 
media.
QUOTE POST 
People love quotes from influential 
people. Pull together quotes from 
multiple influencers across a specific 
topic to create a ‘Quote Post’. Don’t 
forget to notify those you’ve quoted!
Here’s an example from the folks at Unbounce called “20 Marketing Insights That 
Inspired Us in 2013”…
BEST OF THE WEB POST 
This often includes content, tools, 
and other resources that you have 
curated, linked to and described.
PICK OF THE WEEK POST 
Usually a relatively short blog post 
that describes a single piece of 
content, tool, or other resource that 
you have curated, linked to and 
described.
PEOPLE TO FOLLOW POST 
Curate a list of influential people, 
describe them and provide links for 
your audience to connect with them 
through their website, social media 
channels, events, books, etc.
3. BE ENTERTAINING
CREATING 
ENTERTAINING 
CONTENT CAN BE 
DIFFICULT.
BUT IF YOU CAN MAKE 
IT WORK, IT CAN BE A 
VERY EFFECTIVE TYPE 
OF BLOG POST.
STORY POST 
Bring multiple influencers together 
to answer a single question in short 
form. When you get 10 influencers 
to give you 100 words each on a 
single topic you’ve got a powerful 
blog post.
SATIRE POST 
Be humorous through the use of 
irony or extreme exaggeration. This 
kind of post works well where there 
are timely issues such as politics or 
sports.
CARTOON POST 
This type of post works well as a 
series. Create weekly or monthly 
cartoon posts that make your 
audience laugh and think about 
issues and events in your niche
Here’s an example from Mark Schaeffer’s Business Grow blog called “Getting iRate. 
A {growtoon}”…
MEME POST 
Meme’s are humorous pieces of 
content that spread virally across 
the web. Create your own or pull 
together a curated set of meme’s 
from across the web.
PARODY POST 
Create a post that imitates a well-known 
person or media property in 
your niche. Be sure to exaggerate 
their strengths and shortcomings in 
your content.
4. BE TIMELY
IT TAKES COMMITMENT 
TO STAY TIMELY IN 
SOME NICHES…
BUT IF YOU CAN PULL 
IT OFF, IT’S AMONG 
THE MOST EFFECTIVE 
BLOG CONTENT YOU 
CAN CREATE.
REVIEW POST 
Review a product, event or anything 
else you have access to while it is 
newsworthy. For best results, be as 
honest as possible in your review.
SURVEY POST 
Choose a newsworthy/trending topic 
and survey your audience about it 
using email, social media, or in-person 
events.
Here’s an example from Copyblogger called “Copyblogger’s 2014 State of Native 
Advertising Report”…
NEWS POST 
You don’t need to “break” the story 
but, for best results, be sure to add 
a perspective that your audience will 
find valuable or entertaining.
TREND POST 
Some content creators are able to 
predict trends as they are 
happening. If you’re a trendspotter, 
create content on your blog that 
rides that trend as it becomes 
popular.
ISSUE POST 
Choose issues that affect your 
audience and create content about 
them while they’re still timely and 
relevant to them.
5. BE HUMAN
INSPIRATIONAL POST 
Some of the most effective content 
on the web is neither informational 
or entertaining—it simply inspires.
GUARD DOWN POST 
Some of the best content on the 
web is created by a content creator 
that lets their guard down by 
delivering a deeply personal 
experience that the audience can 
relate to.
Here’s an example from Jason Falls at Social Media Explorer called “The $10 
Difference”…
BEHIND THE SCENES POST 
If you have a loyal following they will 
want to see what goes on behind 
the scenes of the content that you 
can create
OFF-TOPIC POST 
This can be risky, but if you have a 
loyal following that has become 
accustomed to you covering a 
specific set of topics– this can shock 
your audience and receive a great 
response. Test it.
RANT POST 
This shows your human side by 
revealing your passion and anger 
about a topic that is relevant to your 
audience. It’s not for everyone but 
the right blog and the right audience 
will respond well to a rant.
Here’s an example rant post from Frank Kern called “YOU: The Best Guru Ever”…
6. BE PROMOTIONAL
SOME ORGANIZATIONS 
USE THEIR BLOGS IN A 
PROMOTIONAL WAY.
THIS CAN WORK VERY 
WELL FOR THE RIGHT 
COMPANY.
COMPARISON POST 
Create a post that compares the 
features and benefits of your 
product to competitive solutions. For 
best results, include cases where 
your product is NOT the best 
solution.
Here’s an example from River Pools and Spas called “Which is Best: Fiberglas, 
Concrete or Vinyl Liner?”
PROJECT SHOWCASE POST 
Use your blog to outline a specific 
project you or your organization is 
working on currently or has 
completed. Show the process and 
share results if possible.
INCOME REPORT POST 
Open the books and show your 
audience a breakdown of the money 
you and your organization are 
making.
Here’s an example from Pat Flynn at Smart Passive Income called “My Monthly 
Income Report –March 2014”…
COMPANY UPDATE POST 
Use your blog to let your customers 
and prospects know of new 
employee hires, acquisitions or 
major contracts.
Here’s an example from the folks over at Buffer App called “Buffer November 
Update: $2,347,000 run rate, 1,189,000 users”…
PRESENTATION POST 
Publish presentations given by 
employees that contain interesting 
and valuable content for your 
audience.
BEST OF POST 
Create a blog post that pulls 
together the most popular blog 
posts you have published over a 
period of time.
PRODUCT UPDATE POST If you have rabid fans of your 
products and services you might be 
surprised at how well a post on a 
new product/new feature 
announcements will do on your blog.
PRODUCT TIPS POST 
This post type is promotional and 
useful and is very powerful for the 
right blog and audience. Create 
content that helps your customers 
be more successful with your 
product or service. TIP: Prospects 
will read these too.
7. BE CONTROVERSIAL
YOU CAN GET A LOT 
OF ACTION ON 
CONTRROVERSIAL 
POSTS…
JUST MAKE SURE IT 
FITS WITH YOUR 
BRAND.
WHAT IF POST 
This type of blog post speculates on 
what would happen if… The 
success of this type of post rests on 
your ability to choose a “what if” 
that is interesting and debatable.
DEBATE POST 
Use your blog to present one side of 
a debatable argument…or find 
someone that disagrees with you 
and present both sides in the same 
post.
ATTACK POST 
Be careful with this one…but if 
picking a fight with the right person/ 
organization/event etc. will force 
your audience to choose sides and 
draw lots of attention.
Here’s an example attack post from Defective by Design called “An Open Letter to 
Steve Jobs”…
PREDICTION POST 
If you take a debatable and 
speculative approach, a prediction 
post can get a great response.
REACTION POST 
Use your blog to react to content 
created by someone else. For 
example, the content might be a 
blog post, book, or presentation.
8. BE ENGAGING
WHILE ENGAGEMENT 
ISN’T NECESSARILY 
THE END GOAL, IT 
PAYS TO CREATE AN 
ENGAGED AUDIENCE 
ON YOUR BLOG.
QUESTION POST 
Curate and answer questions your 
audience asks in social media, on 
forums or in the comments section 
of your blog.
Here’s an example from Bob Burg called “The Rope of Leadership and Influence”…
ANSWER POST 
Simply ask a question and allow 
your audience to answer it in your 
comments section. This type of post 
is generally very short, allowing your 
audience to create the bulk of the 
content.
CHALLENGE POST 
Use a blog post to pose a challenge 
to your audience. This post can 
work well as a series with updates 
being made that feature audience 
members that are participating in 
the challenge.
CUSTOMER SHOWCASE POST 
This blog post is partly promotional 
build also builds engagement. Use 
your blog to feature a customer or 
project you have worked on with the 
customer.
FREEBIE POST 
Use a blog post to allow your 
audience to get access to a relevant 
giveaway.
CONTEST POST 
Announce a contest on your blog. 
This post can work well as a series 
as well with updates being made 
featuring contest results.
Here’s an example from Elegant Themes called “Introducing the Winners of Our 
Customer Showcase Contest”…
NOW… LET’S TAKE A LOOK AT HOW 
TO TAKE ONE OF THE IDEAS ABOVE 
AND MULTIPLY IT BY FOUR…
THE BLOG POST IDEA MULTIPLIER
4 DIFFERENT FORMATS TO DELIVER 
CONTENT ON THE WEB 
• Text 
• Images: Infographics, cartoons/drawings, charts/ 
graphs, photography 
• Video 
• Audio: podcast, embedding audio player
MOST OF THE BLOG POST IDEAS IN 
THIS ARTICLE CAN BE DELIVERED IN 
ANY OF THESE 4 FORMATS
CHOOSING A BLOG POST IS A TWO 
STEP PROCESS 
1. Choose a blog post topic or idea 
2. Choose a deliver format
EXAMPLE: A “PEOPLE TO FOLLOW 
POST” (IDEA) DELIVERED VIA VIDEO 
(FORMAT)
Don’t forget-- If you like this 
presentation, you’ll love this Execution 
Plan: 
How to Get your First 1000 Blog 
Subscribers and More!

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The Ultimate List of Blog Post Ideas

  • 1. THE ULTIMATE LIST OF BLOG POST IDEAS
  • 2. LOOKING FOR BLOG POST IDEAS?
  • 3. YOU’VE COME TO THE RIGHT PLACE.
  • 4. WE’VE DIVIDED THIS INTO 8 SECTIONS, EACH REPRESENTING A GOAL YOU MIGHT WANT TO REACH WITH YOUR BLOG.
  • 5. You can also download a mind map of this presentation HERE.
  • 8. THESE USEFUL BLOG IDEAS WILL ENDEAR YOU TO YOUR MARKET
  • 9. …AND ESTABLISH YOU AND YOUR BUSINESS AS THE AUTHORITY IN YOUR NICHE.
  • 10. LIST POST List posts are everywhere and for good reason…they work. Create a list of books, tools, resources, or any other thing that your market will find useful
  • 11. CASE STUDY POST Outline and unpack the details of something like a project, event or process.
  • 12. Here’s an example from Optimizely called “3 Unexpected A/B Testing Lessons: A Small Business’s Story”…
  • 13. PROBLEM/SOLUTION POST • Define a problem • Present the solution (This can cross over into the territory of other blog post types such as the FAQ Post, How-To Post or Checklist Post.)
  • 14. RESEARCH POST Conducting your own primary research around a topic in your niche is one of the best ways to build blog content that gets attention.
  • 15. FAQ POST If you get repeat questions from customers or prospects there is a good chance they are typing these same questions into Google.
  • 16. PSST: If you like this presentation, you’ll love this Execution Plan: How to Get your First 1000 Blog Subscribers and More!
  • 17. SAQ POST The Should Ask Question is a variation of the FAQ post. This is a question that customers or prospects don’t ask—but they should.
  • 18. CHECKLIST POST If the content you are delivering can be broken into a “checklist” it will often perform better.
  • 19. Here’s an example from Ian Cleary at Razor Social called the “7 Point SEO Checklist For Your Blog”…
  • 20. ULTIMATE GUIDE POST A detailed, comprehensive post on a topic in your niche. Don’t skimp here—take your time and deliver the definitive post on the topic.
  • 21. Check out this example from Kiss Metrics called “The Ultimate Guide to SEO for E-Commerce Websites”…
  • 22. DEFINITION POST In niches where the market needs to be educated the definition post is an absolute must. Consider creating a series of posts that define aspects of your niche.
  • 23. SERIES POST Look for opportunities to break a topic into a series that can be released each day over the course of a week or every Monday over the course of a month.
  • 24. Here’s an example of a series post from LA Fitness called “The 90 Day Weight Loss Workout Plan – Part 3”…
  • 25. STATS POST This works best when you can use statistics that you have produced. That said, consider curating and pulling together stats from multiple locations to create a good statistics post.
  • 27. ONE OF THE EASIEST WAYS TO GROW YOUR BLOG IS TO BE GENEROUS BY PROMOTING OTHERS.
  • 28. WHEN YOU PROMOTE OTHERS, THEY WILL PROMOTE YOU.
  • 29. PROFILE POST Write a profile of an influential person in your niche. Be sure to email them via email, phone call, or social media that you have profiled them– this way they’ll have an opportunity to share it.
  • 30. CROWDSOURCED POST Bring multiple influencers together to answer a single question in short form. When you get 10 influencers to give you 100 words each on a single topic you’ve got a powerful blog post.
  • 31. Here’s an example of a crowdsourced blog post from Salesforce called “How 10 Winning Salespeople Spend 15 Minutes Before a Sales Call”…
  • 32. INTERVIEW POST It’s surprising how willing even the most influential people are to give you an interview—even if you have a small audience.
  • 33. LINK ROUNDUP POST Curate, link and provide a description of multiple pieces of content that your audience will find valuable. Remember to notify those that you link via email or social media.
  • 34. QUOTE POST People love quotes from influential people. Pull together quotes from multiple influencers across a specific topic to create a ‘Quote Post’. Don’t forget to notify those you’ve quoted!
  • 35. Here’s an example from the folks at Unbounce called “20 Marketing Insights That Inspired Us in 2013”…
  • 36. BEST OF THE WEB POST This often includes content, tools, and other resources that you have curated, linked to and described.
  • 37. PICK OF THE WEEK POST Usually a relatively short blog post that describes a single piece of content, tool, or other resource that you have curated, linked to and described.
  • 38. PEOPLE TO FOLLOW POST Curate a list of influential people, describe them and provide links for your audience to connect with them through their website, social media channels, events, books, etc.
  • 40. CREATING ENTERTAINING CONTENT CAN BE DIFFICULT.
  • 41. BUT IF YOU CAN MAKE IT WORK, IT CAN BE A VERY EFFECTIVE TYPE OF BLOG POST.
  • 42. STORY POST Bring multiple influencers together to answer a single question in short form. When you get 10 influencers to give you 100 words each on a single topic you’ve got a powerful blog post.
  • 43. SATIRE POST Be humorous through the use of irony or extreme exaggeration. This kind of post works well where there are timely issues such as politics or sports.
  • 44. CARTOON POST This type of post works well as a series. Create weekly or monthly cartoon posts that make your audience laugh and think about issues and events in your niche
  • 45. Here’s an example from Mark Schaeffer’s Business Grow blog called “Getting iRate. A {growtoon}”…
  • 46. MEME POST Meme’s are humorous pieces of content that spread virally across the web. Create your own or pull together a curated set of meme’s from across the web.
  • 47. PARODY POST Create a post that imitates a well-known person or media property in your niche. Be sure to exaggerate their strengths and shortcomings in your content.
  • 49. IT TAKES COMMITMENT TO STAY TIMELY IN SOME NICHES…
  • 50. BUT IF YOU CAN PULL IT OFF, IT’S AMONG THE MOST EFFECTIVE BLOG CONTENT YOU CAN CREATE.
  • 51. REVIEW POST Review a product, event or anything else you have access to while it is newsworthy. For best results, be as honest as possible in your review.
  • 52. SURVEY POST Choose a newsworthy/trending topic and survey your audience about it using email, social media, or in-person events.
  • 53. Here’s an example from Copyblogger called “Copyblogger’s 2014 State of Native Advertising Report”…
  • 54. NEWS POST You don’t need to “break” the story but, for best results, be sure to add a perspective that your audience will find valuable or entertaining.
  • 55. TREND POST Some content creators are able to predict trends as they are happening. If you’re a trendspotter, create content on your blog that rides that trend as it becomes popular.
  • 56. ISSUE POST Choose issues that affect your audience and create content about them while they’re still timely and relevant to them.
  • 58. INSPIRATIONAL POST Some of the most effective content on the web is neither informational or entertaining—it simply inspires.
  • 59. GUARD DOWN POST Some of the best content on the web is created by a content creator that lets their guard down by delivering a deeply personal experience that the audience can relate to.
  • 60. Here’s an example from Jason Falls at Social Media Explorer called “The $10 Difference”…
  • 61. BEHIND THE SCENES POST If you have a loyal following they will want to see what goes on behind the scenes of the content that you can create
  • 62. OFF-TOPIC POST This can be risky, but if you have a loyal following that has become accustomed to you covering a specific set of topics– this can shock your audience and receive a great response. Test it.
  • 63. RANT POST This shows your human side by revealing your passion and anger about a topic that is relevant to your audience. It’s not for everyone but the right blog and the right audience will respond well to a rant.
  • 64. Here’s an example rant post from Frank Kern called “YOU: The Best Guru Ever”…
  • 66. SOME ORGANIZATIONS USE THEIR BLOGS IN A PROMOTIONAL WAY.
  • 67. THIS CAN WORK VERY WELL FOR THE RIGHT COMPANY.
  • 68. COMPARISON POST Create a post that compares the features and benefits of your product to competitive solutions. For best results, include cases where your product is NOT the best solution.
  • 69. Here’s an example from River Pools and Spas called “Which is Best: Fiberglas, Concrete or Vinyl Liner?”
  • 70. PROJECT SHOWCASE POST Use your blog to outline a specific project you or your organization is working on currently or has completed. Show the process and share results if possible.
  • 71. INCOME REPORT POST Open the books and show your audience a breakdown of the money you and your organization are making.
  • 72. Here’s an example from Pat Flynn at Smart Passive Income called “My Monthly Income Report –March 2014”…
  • 73. COMPANY UPDATE POST Use your blog to let your customers and prospects know of new employee hires, acquisitions or major contracts.
  • 74. Here’s an example from the folks over at Buffer App called “Buffer November Update: $2,347,000 run rate, 1,189,000 users”…
  • 75. PRESENTATION POST Publish presentations given by employees that contain interesting and valuable content for your audience.
  • 76. BEST OF POST Create a blog post that pulls together the most popular blog posts you have published over a period of time.
  • 77. PRODUCT UPDATE POST If you have rabid fans of your products and services you might be surprised at how well a post on a new product/new feature announcements will do on your blog.
  • 78. PRODUCT TIPS POST This post type is promotional and useful and is very powerful for the right blog and audience. Create content that helps your customers be more successful with your product or service. TIP: Prospects will read these too.
  • 80. YOU CAN GET A LOT OF ACTION ON CONTRROVERSIAL POSTS…
  • 81. JUST MAKE SURE IT FITS WITH YOUR BRAND.
  • 82. WHAT IF POST This type of blog post speculates on what would happen if… The success of this type of post rests on your ability to choose a “what if” that is interesting and debatable.
  • 83. DEBATE POST Use your blog to present one side of a debatable argument…or find someone that disagrees with you and present both sides in the same post.
  • 84. ATTACK POST Be careful with this one…but if picking a fight with the right person/ organization/event etc. will force your audience to choose sides and draw lots of attention.
  • 85. Here’s an example attack post from Defective by Design called “An Open Letter to Steve Jobs”…
  • 86. PREDICTION POST If you take a debatable and speculative approach, a prediction post can get a great response.
  • 87. REACTION POST Use your blog to react to content created by someone else. For example, the content might be a blog post, book, or presentation.
  • 89. WHILE ENGAGEMENT ISN’T NECESSARILY THE END GOAL, IT PAYS TO CREATE AN ENGAGED AUDIENCE ON YOUR BLOG.
  • 90. QUESTION POST Curate and answer questions your audience asks in social media, on forums or in the comments section of your blog.
  • 91. Here’s an example from Bob Burg called “The Rope of Leadership and Influence”…
  • 92. ANSWER POST Simply ask a question and allow your audience to answer it in your comments section. This type of post is generally very short, allowing your audience to create the bulk of the content.
  • 93. CHALLENGE POST Use a blog post to pose a challenge to your audience. This post can work well as a series with updates being made that feature audience members that are participating in the challenge.
  • 94. CUSTOMER SHOWCASE POST This blog post is partly promotional build also builds engagement. Use your blog to feature a customer or project you have worked on with the customer.
  • 95. FREEBIE POST Use a blog post to allow your audience to get access to a relevant giveaway.
  • 96. CONTEST POST Announce a contest on your blog. This post can work well as a series as well with updates being made featuring contest results.
  • 97. Here’s an example from Elegant Themes called “Introducing the Winners of Our Customer Showcase Contest”…
  • 98. NOW… LET’S TAKE A LOOK AT HOW TO TAKE ONE OF THE IDEAS ABOVE AND MULTIPLY IT BY FOUR…
  • 99. THE BLOG POST IDEA MULTIPLIER
  • 100. 4 DIFFERENT FORMATS TO DELIVER CONTENT ON THE WEB • Text • Images: Infographics, cartoons/drawings, charts/ graphs, photography • Video • Audio: podcast, embedding audio player
  • 101. MOST OF THE BLOG POST IDEAS IN THIS ARTICLE CAN BE DELIVERED IN ANY OF THESE 4 FORMATS
  • 102. CHOOSING A BLOG POST IS A TWO STEP PROCESS 1. Choose a blog post topic or idea 2. Choose a deliver format
  • 103. EXAMPLE: A “PEOPLE TO FOLLOW POST” (IDEA) DELIVERED VIA VIDEO (FORMAT)
  • 104. Don’t forget-- If you like this presentation, you’ll love this Execution Plan: How to Get your First 1000 Blog Subscribers and More!