The document discusses tools and resources for the discovery phase of new product development. It provides links to articles on developing user personas, conducting user interviews, doing contextual inquiry, and writing use cases to understand user needs and define product requirements at the start of the development process. The goal is to provide organizations with helpful information and resources as they work to define new product ideas.

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Tools and Resources for New
Product Development: The
Discovery Phase
by Scott Harper
https://by.dialexa.com/tools-and-resources-for-
new-product-developmentdiscovery-phase

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Dialexa
We are on a mission to make every
company a great technology company.
We work with organizations to define and
execute digital transformation strategies to
improve business operations and customer
experiences. Our services include:
• Multi-Year Technology Roadmap
• Platform Engineering
• User Experience Design
• Custom Software Development
• Hardware Prototyping /IoT

3. There is no shortage of
information about
new product development
process for software on
the Internet -
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4. and while it's
great to have
access to so
much
information, it
can also be
overwhelming
- especially
when you're
new to the
subject matter.
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5. With that in mind, we thought it would be helpful
to provide links to some of the tools and resources
that we use or have used to inform our process.
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6. So without further ado, let's start at the beginning with
the tools and resources we use in the discovery phase.
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7. Start With “Why"
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8. While it's not specifically about new
product development, listening to Simon
Sinek's famous "Start With Why" TED talk
is a great reminder of the power of "why,"
which - if you're doing it right - is a
question you will be asking a lot in the
discovery phase.
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To read more you can find the full article at
https://by.dialexa.com/tools-and-resources-for-new-
product-developmentdiscovery-phase

10. Persona Development
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11. Smashing Magazine's A Closer Look at
Personas: What They Are and How They
Work provides a detailed primer on the
following:
• What personas are
• What a good persona looks like
• How user personas can fit into the design process
• How to create user personas
• How and why personas work
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12. User Interviews
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13. UsabilityNet's Overview of User
Interviews breaks this important
tool into multiple sub-phases:
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14. • Planning:
The key
tactics for
planning
successful
user
interviews.
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15. • Running: The process of conducting
effective user interviews using a four
step process: nurturing, energizing, body
and closing. Pro tip: While the "body" of
the interview yields the largest quantity
of information, the "closing," which is the
most open and least structured part of
the interview, can yield some of the
most valuable insights.
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16. • Reporting: Since the
qualitative nature of
interview output is
open to
misinterpretation,
UsabilityNet
suggests breaking up
the responses from
each interviewee
into a simple set of
propositions.
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17. Contextual Inquiry
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18. Contextual inquiry
is a great way to
get to your target
user's pain points,
aspirations and
behavior when
using your
product in their
own environment.
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The Usability Body of
Knowledge's Contextual
Inquiry article shares
four principles of
contextual inquiry:
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1. Focus: Plan for the inquiry, based on a clear understanding
of your purpose.
2. Context: Go to the customer's workplace and watch them
do their own work.
3. Partnership: Talk to customers about their work and
engage them in uncovering unarticulated aspects of work.
4. Interpretation: Develop a shared understanding with the
customer about the aspects of work that matter.
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We like using contextual
inquiry because it
can provide a deeper level
of information about work
practices and the social,
technical, and physical
environments of the user,
allowing us to define
requirements, improve a
process, and learn what's
important to them in the
context of their real life.
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Get Farther, Faster
With a Free copy of our
Guide to New Product Development Process for Software:
https://by.dialexa.com/dialexa-new-product-development-process

23. Use Cases
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24. Use cases allow us
to clearly document
the steps along a
path to completion,
which is especially
helpful when
evaluating initial
screen designs. In
turn, this helps us
better establish the
complexity of the
product we're
planning.
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25. Usability.gov's how-to on Creating
Use Cases provides:
• Items that a use case does and does
not include
• The elements of a use case
• Seven steps to take when writing a
use case
• Real-world examples
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26. We highly
recommend writing
use cases as
narratives, following
the steps outlined in
the article, so you
can create a clear
picture of the
product's behavior in
the context of the
user's requests.
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PROPERTY OF DIALEXA LLC ©2017 - CONFIDENTIAL & PROPRIETARY
Thank You
Doug Platts
VP of Marketing
marketing@dialexa.com
If you are looking to undertake a
digital transformation initiative,
contact Dialexa today and see how
we can help make your company a
great technology company.
Get the full write up of this slideshare at https://
by.dialexa.com/tools-and-resources-for-new-
product-developmentdiscovery-phase