The marketing automation market is expected to grow from $3.3 billion in 2019 to $6.4 billion by 2024 at a CAGR of 13.9% during the forecast period. The use of marketing automation is higher in large enterprises compared to SMEs. Key applications include campaign management, email marketing, lead nurturing, and social media marketing. Major players in the market include HubSpot, Adobe, Oracle, and Salesforce. North America currently holds the largest market share.

1. Marketing Automation Market is expected to
grow $6.4 billion by 2024

2. Scope of The Report
The research report categorizes the Marketing Automation Market
to forecast the revenues and analyse the trends in each of the following subsegments:
And More…
By Application
• Campaign Management
• Email Marketing
• Lead Nurturing & Lead Scoring
• Social Media Marketing
• Inbound Marketing
• Analytics & Reporting
• Others
By Component
• Software
• Services
By Deployment type
• On-premises
• Cloud

3. Key Segments
The use of marketing automation in large enterprises is relatively higher as c
ompared to that of small and medium-sized enterprises (SMEs).
Marketing automation services have a broad scope of usage, ranging from assist
ance to the client for the deployment of software, strategy, & implementation, to c
ater to the business-specific needs of organizations.
The growing demand for automation in the marketing process, increasing need f
or informed marketing strategy, and maximizing prospect’s interest & engageme
nt are some of the major factors driving the growth of the market.
1
2
3
4
5 IT and telecom companies need to respond to varying market conditions for service variat
ions and different consumer behavior.
The marketing automation market size to grow from USD 3.3 billion in 2019 to USD 6.4
billion by 2024, at a CAGR of 13.9% from 2019 to 2024.

4. Market Growth Rate
2019 2024
Market Size of
$3.3 billion
Market Size of
$6.4 billion13.9%
CAGR

5. Key Vendors
• HubSpot (US)
• Adobe (US)
• Oracle (US)
• Salesforce (US)
• ActiveCampaign (US)
• And More
Major Players
View Report Here - https://www.marketsandmarkets.com/Market-Reports/
marketing-automation-software-market-155627928.html

6. Major Regions
• North America
• Europe
• APAC
• MEA
• Latin America
 North America is expected to hold the
largest market share.
 Asia Pacific (APAC) is expected to prov
ide opportunities for debt collection soft
ware providers and grow at the highest
CAGR

7. • In April 2019, Centerbridge Partners acquired IBM’s Marketing Platform and commerce so
ftware offerings to established marketing and advertising technology company named as
Acoustic.
• In March 2019, Salesforce extended its partnership with 6sense to integrate it with Pardot,
Salesforce’ marketing automation solution. The integration helps both companies’ custom
ers to identify the right target accounts.
• In October 2018, Adobe acquired Marketo, one of the leading B2B marketing engagement
provider. With this acquisition, Adobe’s customers can take advantage of Adobe Experien
ce Cloud as well as Marketo’s lead management to maximize their RoI.
Recent developments

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