2. What is infra structure?
The domestic fish marketing system in India
is neither efficient nor modern and is mainly carried out
by private traders with a large no. of inter mediaries
between producers and consumers. These by reducing
the fisherman’s share in consumers rupee. Physical
facilities and infra structure in all types of fish markets
are far from satisfactory. Infrastructures are common
facilities enjoyed by a person or community as a whole.
• Physical infrastructure include 2,244 landing centers
,primary markets,6-major fishery harbors and 28 minor
harbors.
3. Infra structures are classified in
to…….
1. Physical infra structure facilities in primary
markets.
2. Infra structure facilities in the distribution
system.
4. Marketing infra structures…
1. Infra structure for storage.
2. Infra structure for transportation.
3. Infra structure for assembling and selling.
4. Infra structure for distribution.
5. Infra structure for market linked
communication.
6. For drying facilities.
7. For cleaning facilities.
8. For grading and standardization facilities.
6. Market linked communications
Market linked up with road ways, river
ways, rail ways and air ways. Attract large number of
producers to come up with their product for sale.
Assembling facilities
Presently there are 7 major fishing
harbors,61 minor fishing harbors,1376 fish landing
centers are available in India. Covered auction
platform protect the produces from natural
disasters. These provide facilities for
display, storage, distribution etc. Which facilitating
better marketing.
7. Drying facilities
Fishes having less moisture content get
premium in price fixation. It includes drying
yard, modern drying equipments, machines etc
Cleaning facilities
Clean product always attract buyers ,thus
getting better market price. Other than manual
cleaning some mechanical cleaning devices are
available.
8. Grading and standardization facilities
Done by eye estimation ,by considering the
shape and size, healthy and non healthy, bright
and fed etc..
Packaging facilities
Normally plastic bags are used. It is
necessary to ensure the availability of low cost
packaging technology and packaging material.
9. Storage facilities
It avoid wastage and quality deterioration
and help to retain the product till the market of
favorable price. There are about 484 cold
storages present in India mainly under the
authority of fisheries cooperation. The total
capacity amounts to about 1,08,800 tones and
216 other storages with a capacity of 11,500
tones.
10. Transportation facilities
It start from farm gate to market yard. It
include refrigerated van, railway wagons, public
carriers et . It is mainly under the authority of
state government, central government.
Facility for weighing
Proper grading is one of the ingredient of
receiving due price.
11. Infrastructure for market price dissemination
Complete knowledge of marketing
information help the farmers to arrive at a
decision for selling of his product. It help in
future planning of marketing of products both at
personal level and state level.
• It can done by using display boards, news
papers, all India radio,doordarshan etc.
12. Selling and distribution facilities
Distribution include wholesale
market, retail market, venders etc.. Majority of
these markets are owned by co operative or
panchayat.
• There are 20 organized retail market present in
India.
• These are classified into
13. Wholesale market
• Fish handled by wholesale market in India range
from 1 tones to 100 tones.
• Most wholesale market where very old
,unhygienic, without proper facilities for
handling fish and with limited or no facilities for
cold/chilled storage and ice plants.
• The poor fish handling at the wholesale market
result in poor quality of fish with low keeping
quality.
14. Retail market
• Retail fish market are miniature of wholesale
markets in our country; the variation being in size of
the market in terms of quantity of fish, number of
traders facilities, proximity to the consumer etc.
• Most retailers where selling fish by the road side
without maintenance of quality or hygiene and
without access to drinking water and fish dressing
platform.
• Retail markets where crowded with excess number
of traders selling fish even in the passages ,leading
to in convenience and hygiene problem.
15. Fish retail outlet
• Retail outlet are fish shops operated by both
government bodies and private individuals at
consumer friendly location of cities. for eg:NIFHAT
fish stall.
• The retail outlet were comparatively cleaner and
more hygiene than the retail market.
• Retail outlet aim to replace the middlemen involved
in fish marketing.
• It ensures the high returns to fisherman and
hygienic fishes to consumers at effortable prices.
16. • The state government of
Kerala, Thamilnadu, Karnataka entered in to the
fish retailing industry .In Tamilnadu the
Thamilnadu fish developing cooperation
Ltd(TNFDC) operates fish retail outlet under the
name of “Neidhal”.
• In Kerala matsyafed has started a fish retailing
outlet under the name of “fresh fish point”.
• These retail outlet purchase fish directly from
fisherman/fisherman cooperative society and sell to
customers at reasonable prices under modern
hygienic condition.
17. Ancillary fish marketing infra structure
These are the supporting additional facilities
required in a marketing system. It is important for the
proper utilization of principal market infra structure.
It include
parking facilities
proper drainage system
sewage disposal facility
lodging and hoteling facility
drinking water facility
banking facilities
sanitation facility
lighting facility
18. Particulars of the cochin fish harbors
and landing centers….
particulars details
•Location area Cochin, Kerala
•Operation details 28 acres
No. of fishing boat 330
Main fishing gear used Trawl, gill, long lines and purse seine
Average quantity of fish landed daily 300tonnes
Main fish species landed Sardine, mackeral, shrimp, cuttlefish
19. Continue…..……….
•INFRASTRUCTURAL
FACILITIES
Wharf area 5 acres
Ice plants(privately oriented) 12(total capacity of 200 tones)
Cold storages(privately oriented) 7(total capacity of 700 tones)
Freezing plants(privately oriented) 3
Fuel outlets 3
Other facilities Marine engine workshop, net repair
sheds, rest sheds for crew members,
police station ,restaurants,
20. Infrastructure for fish marketing in India
an empirical look
• Kolkata and Howrah have 6 fresh fish wholesale
market and 3 of them deal in marine fish. except
the Howrah fresh fish market all other market
are an integral part of retail market. Kolkata
municipal cooperation has to 60 retail market
and 5000 venders.
• In Kerala there are 20 organized retail market, 2
in organized market in cochin. Among these
Erklm and kaloor market are biggest in total
quantity handled.
21. Continue……..
• In Tuticorin there are 3 organized retail fish
markets. In addition there are 43 venders for fresh
fish distribution .The max. no. of fish retailers are in
the cooperation markets.
• Majority of fish market in Andra Pradesh as an
integral part of meat and vegetables market and of
an avenue by municipal cooperation.
• In Tamilnadu there are some week market for the
wholesaling of dry fish .now majority of the fish
market either wholesale or retail are part of the
vegetable or fish market.
