Branding is one of the most important business functions. It aims to build user trust and encourage interaction through emotional lines or by developing specific user behaviors. However, a brand must be built on clear principles to derive desired results. The principles that govern brand positioning and placement in the market should bring a brand’s purpose to life by laying out the clear psychological guidelines within which your business operates. They are, when done well, an inspiring synopsis of your brand’s global view. This slideshare takes you through essential principles of branding to help increase reach and brand potential in different market verticals.

3. 1.
YOUR AUDIENCE THROUGH
ENGAGE
VISUALS

4. Source: Mind Tools

5. 2.
KEEP YOUR TONE
FRIENDLY

6. 73%
Source: Oracle and Harris Interactive Customer Experience Survey

7. 3.
BRING LIFE
COLORS

8. 80%.
Source: Colorcom, University of Loyola, Maryland Study

9. 4.
FLAUNT THE
TYPEFACE

10. has dominated design.
50 YEARS,
For the past
HELVETICA
Source: The Guardian

11. 5.
WHITESPACE
SELLS

12. White space
increases the
PERCEPTION OF
INFORMATION
20%.by
Source: Human Factors

13. 6.
ESTABLISH YOUR
BRAND’s
VOICE

14. of a brand’s image can be attributed to
45% WHO IT SAYS
HOW IT SAYS IT.
and
Source: Landor Associates

15. 7.
INVITE
TRUST

16. of people don’t
54%
TRUST
BRANDS.
Source: Havas Media

17. 8.
BE THE MARKET
LEADER

18. 120%.
outperform the stock market by
TOP BRANDS
Source: Havas Media

19. 9.
FOCUS ON
CONTENT
STRATEGY

20. of brands do not have a
49%
DOCUMENTED
CONTENT STRATEGY.
Source: Content Marketing Institute

21. 10.
IS THE KEY
PERSONALIZATION

22. 74%of online consumers expect a
brand’s Web content to be
PERSONALIZED.
Source: Janrain and Harris Interactive