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Branding is one of the most important business functions. It aims to build user trust and encourage interaction through emotional lines or by developing specific user behaviors. However, a brand must be built on clear principles to derive desired results.
The principles that govern brand positioning and placement in the market should bring a brand’s purpose to life by laying out the clear psychological guidelines within which your business operates. They are, when done well, an inspiring synopsis of your brand’s global view.
This slideshare takes you through essential principles of branding to help increase reach and brand potential in different market verticals.