Lean Startup Manchester, England 2012-09-25
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My presentation for Lean Startup Manchester going over some of the fundamentals of Lean Startup.
![About LUXr
LUXr’s mission is to educate early-stage entrepreneurs on
effective practices to deliver products that customers want,
need and love to buy.
Residency Core Workshops Advising
Curriculum
8 weeks to Learning products Core concepts and Coaching &
awesome for for accelerators & hands-on activities guidance for teams
early-stage teams. startup teams. for everyone. going at lightspeed.
LUXr • 3435 Cesar Chavez
San Francisco, CA • 94110
info@luxr.co • http://luxr.co • twitter: @luxrco
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]
Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]
Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
LUXR.CO AUGUST 2012](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Lean Startup Manchester, England 2012-09-25
- 1. Tristan Kromer LUXr.co @TriKro
- 2. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
- 13. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 14. Don’t go to market,! maximize learning" Learn" Execute" P/MF"
- 18. product
- 19. product UI
- 20. product UI
- 21. You got it! Trust me... I’m a lean startup expert!. woosh!
- 22. Disclaimer I am not an expert in your business. Only you can be the expert in your business. My job is: • to ask the unasked questions; • to challenge assumptions; • and give you tools to succeed.
- 29. BEHAVIORS Gets SMS from kids “Pick me up!” Has a housekeeper once a week Complains “I feel overwhelmed” Orders take-out 3 nights/wk Calls to remind husband for errands DEMOGRAPHICS NEEDS & GOALS Married, 2 kids Help coordinating errands, manage kids, keep things running Working mom Have time for herself Household income is $15k / year Feel like she has life under control 34 years old “to clone herself” Lives in Walnut Creek, works in San Jose
- 34. Tristan Kromer LUXr.co @TriKro
- 35. About LUXr LUXr’s mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. Residency Core Workshops Advising Curriculum 8 weeks to Learning products Core concepts and Coaching & awesome for for accelerators & hands-on activities guidance for teams early-stage teams. startup teams. for everyone. going at lightspeed. LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ] Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ] Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ] LUXR.CO AUGUST 2012
Editor's Notes
- I want to explain emphasize three points today:\n1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n2) Our job is learn about the human being, in a certain context, with a problem.\n3) The way we learn is by talking to human beings.\n
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- Your job as a startup is to find out what’s in the box.\n
- 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
- 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
- 1) Problems don’t exist - a Problem is the mental state of a human being, in a certain context.\n
- This is not learning.\n2) Our job is learn about the human being, in a certain context, with a problem.\n\n
- This is not learning.\n
- This is learning.\n
- 2) Our job is learn about the human being, in a certain context, with a problem.\n...before we run out of money.\n
- 2) Our job is learn about the human being, in a certain context, with a problem.\nHow do we learn?\n
- We can learn from Customer Development\n
- How do we learn? Build measure learn!\n
- How do we learn?\nGo backwards!\n
- How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
- How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
- How do we learn? \nUser Experience\nThis is my understanding of user experience.\n
- This terrifies me. I don’t want learn startup to wind up as this.\nAssisted Blind Pivot – Changing business models based on the advice of investors, mentors, “lean startup experts“, or other individuals who also haven’t gotten out of the building and talked to the humans.\n
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- We have many tools. The tools are not important.\n
- We have many tools. The tools are not important.\n
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- Which of these tools should we use?\nAll of them. But we have to start with human beings.\n
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- Thank you!\n
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