Slides from the Lean Startup Circle workshop. Description below: "Steve Blank says I should get out of the building... where exactly?" This is the first in a series of practical workshops to get you doing real customer discovery and validation with real customers. If your first reaction to "talk to customers" is to put together a survey, this workshop is for you.* Using tools from Lean User Experience you will build a clear customer hypothesis of your early adopters (customer persona), a value proposition hypothesis, and practice doing customer discovery and customer validation interviews. (Hint: there is a difference.) We will also discuss how to find your first early adopters (so that you can talk to them!) 5:30pm - 8:30 pm food and drinks provided The workshop will be led by Tristan Kromer (@TriKro). * This workshop is designed primarily for solo entrepreneurs working on a sample project or those whose entire team cannot attend. If you are in a team, you can work on your project, but I advise you do so in a team of three. P.S.: Feel free to ask questions!

1. Customer Development and
User Experience Workshop
@leancircle
#leanstartup

2. Hosted at:
LUXr.co
@LUXrco

3. Tristan Kromer
GrasshopperHerder.com
@TriKro

4. Upcoming
Aug 23rd Nir Eyal
Sep 20th Rob Fan
??? Customer Development and
User Experience Workshop
??? Business Model Workshop

5. Disclaimer
I am not an expert in your business.
Only you can be the expert in your business.
My job is:
• to ask the unasked questions;
• to challenge assumptions;
• and give you tools to succeed.

6. Steve Blank
steveblank.com

7. Eric Ries
startuplessonslearned.com

8. Janice Fraser
LUXr.co

9. Don’t go to market,!
maximize learning"
Learn" Execute"
P/MF"

10. Don’t go to market,!
maximize learning"
Learn" Execute"
P/MF"

11. Don’t go to market,!
maximize learning"
Learn" Execute"
P/MF"

12. Don’t go to market,!
maximize learning"
Learn" Execute"
P/MF"

13. Cash on Hand
= Runway
Burn Rate

14. Time ≠ Learning

15. = Learning

16. One Month Runway Two Year Runway
>
One Day Iterations Six Month Iterations

17. Cash on Hand
= Runway
Burn Rate

18. # of iterations = # of potential pivots = Runway

35. Learn" Execute"
P/MF"

41. #1

42. #2

45. #3