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even got Justin Timberlake hooked
on the stuff after personally giving
him a shot of it. Other fans include
Rita Ora, Katy Perry, Lindsay
Lohan and Victoria Beckham.
Another devotee Rihanna even
tweeted photos of herself receiving
the treatment. One shows her arm
hooked to a drip, the other her
backside getting a jab. While the
pictures initially sparked concerns
– especially amid reports the singer
had been admitted to hospital with
exhaustion – insiders claim she was
simply enjoying a “party girl” drip,
refuelling after another big session.
The photos sparked a vitamin-
jab frenzy in the UK, with many
people using the method to beat
hangovers. “Demand is increasing,”
UK-based holistic practitioner
Esther Fieldgrass tells Look mag,
after noticing a 150 per cent
surge in recent months.
But before you go
pumping your veins
vitamins, medical experts
for the normally
who can achieve
all the results
eating a range
of fruit and
and meat, and
on a regular
Dr Parnis. “We
need to be thinking
long-term – not
just one star
turning to the
xtreme health fads are a
dime a dozen in Tinseltown
– but the hottest new trend
might not be for everyone.
Celebrities are turning to
vitamin and nutrient drips
to help boost energy levels,
rehydrate the body and even
defy the ageing process. Big-
name stars are proven fans of
the bizarre quick fix, which sees
vitamins injected directly into the
bloodstream via an intravenous
(IV) drip or speedy shot.
And it’s going mainstream.
Initially a hit in Hollywood,
clinics in NYC and the UK have
started offering the treatment –
now, it’s hit Australia.
A-listers are getting jabbed
in the name of rehydration
– and now the extreme new
trend has hit our shores
is said to be 30 times as potent
as taking it orally in pill form.
Dr Moore explains, “Vitamins
and minerals are put directly
into the bloodstream,
bypassing the gut and
absorption into the cells.”
Devotees swear it also
helps boost the immune
system, combats illness,
clears up mind fog and gives
you glowing, youthful skin.
It doesn’t come cheap, though
– the average cost of one session
of intravenous vitamin therapy is
$350, and patients are advised to
have several sessions per week
for the best results.
And the treatment is
not without its critics.
Dr Stephen Parnis, president
of the Australian Medical
Association Victoria, has branded
it a “monumental waste of time
and money”, saying, “For the vast
majority of Australians, there is no
benefit of mega doses of vitamins.
Vitamin drips are a potentially
toxic marketing ploy.”
Other experts are less skeptical
– but they do say patients need to
be properly evaluated before they
go and get hooked up to a drip.
“You might need to take vitamin
injections if you have specific
anaemia due to B12 deficiencies,”
says Melbourne public health
expert Professor Ken Harvey.
“To give it to a healthy, normal
chap with no symptoms, without
blood tests, is indefensible.”
While the A-list only cottoned
on to the treatment relatively
recently, IV vitamin therapy has
been around for a long time. It was
the brainchild of American doctor
John Myers, who began offering it
to patients 50 years ago. He used
it to treat fatigue and depression,
injecting patients with the ‘Myers
Cocktail’ – a mixture of vitamins
B6, B12, calcium and magnesium.
Now, the therapy is going
gangbusters in celebrity circles.
Madonna has long been an
advocate of B12 injections, and
It’s not just
THERAPY – jt
is also said
to be a fan.
the drip’s fast
makes it a no-
A vitamin C
40 minutes and
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