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SEO Fundamentals:
5 Steps to Higher Google Rankings

  Today’s Hosts:
       Mike Turner
   Senior SEO Strategist




       Travis Low
    General Manager




                       facebook.com/webmarketing123
                       webmarketing123                @TravisLowSEO @Webmarketing123 #wm123
SEARCH ENGINE        PAY PER CLICK       SOCIAL MEDIA
  OPTIMIZATION         MANAGEMENT          MARKETING



•  Founded in 2004               •  Proprietary Attribution Tool

•  Custom KPI-based Scorecards   •  120+ Clients




                                      @TravisLowSEO @Webmarketing123 #wm123
Some Practical Matters

  Are the slides available?         Yes! Just email
                                     seo@webmarketing123.com



  Connect with us!
                                  @webmarketing123
   We’re live tweeting
   webinar highlights.            facebook.com/webmarketing123




  Want to learn more?

                  Request a Complimentary SEO Assessment Today.



                                    @TravisLowSEO @Webmarketing123 #wm123
Webinar Agenda

    Understand How Google Ranks Websites
1   Search results are generated algorithmically for each query, in real time



    Keyword Selection Best Practices
2   SEO tips for keyword mapping and page optimization


    Benchmark Your Current Rankings
3   You can’t track what you’re not measuring


    Integrate Keywords into Your Website
4   Including Metadata. You’ll also be seeking backlinks with keywords as anchor text


    Remove Obstacles to Appearing in Search Results
5   Implement Webmaster Tools and Google+ to take advantage of these free tools




                                                      @TravisLowSEO @Webmarketing123 #wm123
There are 4 billion searches on Google every day.




                            @TravisLowSEO @Webmarketing123 #wm123
Can Your Customers Find You?
If you aren’t on the 1st page, you are invisible to most searchers




                                        Source : Jupiter Research, 2010

                                       @TravisLowSEO @Webmarketing123 #wm123
Can Your Customers Find You?
2/3 of the clicks go to the top 3 results




                            Official Google Blog
                                                   @TravisLowSEO @Webmarketing123 #wm123
Step 1:
Understand how
 Google ranks
   websites

        @TravisLowSEO @Webmarketing123 #wm123
1
 
 
    Allow Google To Recognize Your Keywords


                                   What We See




                               @TravisLowSEO @Webmarketing123 #wm123
1
 
 
    Allow Google To Recognize Your Keywords


                                   What We See




            What
            Google Sees


                               @TravisLowSEO @Webmarketing123 #wm123
1
Search Spiders Determine Your Visibility
Search bots identify your sites theme and relevance to queries




                                                               Data Center



                            Home Page




                                 Category Level Page



                                        Product Level Page1



                                                Product Level Page2




                                          @TravisLowSEO @Webmarketing123 #wm123
1
How Do Search Spiders Crawl the Web?
Search bots follow links to get from page to page


                                      Crawling:

                                           •  Discovering new and
                                           updated pages on the
                                           web




                                     @TravisLowSEO @Webmarketing123 #wm123
1
How Do Search Spiders Crawl the Web?
Search bots follow links to get from page to page


                                      Crawling:

                                           •  Discovering new and
                                           updated pages on the
                                           web

                                      Indexing:

                                           •  Compiling data from
                                           crawls into data centers




                                     @TravisLowSEO @Webmarketing123 #wm123
1
How Do Search Spiders Crawl the Web?
Search bots follow links to get from page to page


                                      Crawling:

                                           •  Discovering new and
                                           updated pages on the
                                           web

                                      Indexing:

                                           •  Compiling data from
                                           crawls into data centers

                                      Serving Results:

                                           •  Based on relevancy
                                           •  Over 200 factors
                                           considered
                                           •  Content, keywords, links

                                     @TravisLowSEO @Webmarketing123 #wm123
1
How Does Google Determine Rankings?

                                     Is Company.com’s
                                     website relevant to the
                                     searcher’s query?
  Does the site have Authority?
  Does it have Quality Content?



                                                How many other
                                                sites link back to
                                                Company.com?

 Are there HTML
 errors or violations
 of Webmaster
 Guidelines?



                                  @TravisLowSEO @Webmarketing123 #wm123
1
How Does Google Determine Rankings?




                       @TravisLowSEO @Webmarketing123 #wm123
Webinar Agenda

    Understand How Google Ranks Websites
1   Search results are generated algorithmically for each query, in real time



    Keyword Selection Best Practices
2   SEO tips for keyword mapping and page optimization


    Benchmark Your Current Rankings
3   You can’t track what you’re not measuring


    Integrate Keywords into Your Website
4   Including Metadata. You’ll also be seeking backlinks with keywords as anchor text


    Remove Obstacles to Appearing in Search Results
5   Implement Webmaster Tools and Google+ to take advantage of these free tools




                                                      @TravisLowSEO @Webmarketing123 #wm123
Step 2:
Keyword Research



         @TravisLowSEO @Webmarketing123 #wm123
2
Optimize Your Keyword Selection




                         @TravisLowSEO @Webmarketing123 #wm123
2
Optimize Your Keyword Selection
Select a mix of both “head match” and “long tail” keywords




                                    @TravisLowSEO @Webmarketing123 #wm123
2
Optimize Your Keyword Selection
Select a mix of both “head match” and “long tail” keywords




                                    @TravisLowSEO @Webmarketing123 #wm123
2
Optimize Your Keyword Selection
Select a mix of both “head match” and “long tail” keywords




                                    @TravisLowSEO @Webmarketing123 #wm123
2
Match Your Business to Current Trends
Investigate Google Insights to compare long-term trends:
www.google.com/insights/search




                                     @TravisLowSEO @Webmarketing123 #wm123
2
Match Your Business to Current Trends
Investigate Google Insights to compare long-term trends:
www.google.com/insights/search




                                     @TravisLowSEO @Webmarketing123 #wm123
2
Match Your Business to Current Trends
Investigate Google Insights to compare long-term trends:
www.thinkwithgoogle.com




                                     @TravisLowSEO @Webmarketing123 #wm123
2
Review: Choose the Right Keywords
Keyword selection determines the course of your campaign

•  Start with what’s working
•  Expand on your keywords: brainstorm
   and test variations for search volume &
   relevance
•  Have a mix of both head and “long-
   tail” terms
•  Hint: Don’t focus just on search volume
•  Google your proposed search terms to
   see if the sites ranking on page 1 are
   relevant to what your business offers
•  Look at search trends for your
   proposed keywords




                                             @TravisLowSEO @Webmarketing123 #wm123
Webinar Agenda

    Understand How Google Ranks Websites
1   Search results are generated algorithmically for each query, in real time



    Keyword Selection Best Practices
2   SEO tips for keyword mapping and page optimization


    Benchmark Your Current Rankings
3   You can’t track what you’re not measuring


    Integrate Keywords into Your Website
4   Including Metadata. You’ll also be seeking backlinks with keywords as anchor text


    Remove Obstacles to Appearing in Search Results
5   Implement Webmaster Tools and Google+ to take advantage of these free tools




                                                      @TravisLowSEO @Webmarketing123 #wm123
Step 3:
Benchmark your
current rankings


         @TravisLowSEO @Webmarketing123 #wm123
3




“100” means not showing up on the
first 10 pages of search results, each
of which displays 10 websites




 @TravisLowSEO @Webmarketing123 #wm123
3




@TravisLowSEO @Webmarketing123 #wm123
3




@TravisLowSEO @Webmarketing123 #wm123
3




@TravisLowSEO @Webmarketing123 #wm123
And in relation to your competitors




                    @TravisLowSEO @Webmarketing123 #wm123
3




@TravisLowSEO @Webmarketing123 #wm123
Webinar Agenda

    Understand How Google Ranks Websites
1   Search results are generated algorithmically for each query, in real time



    Keyword Selection Best Practices
2   SEO tips for keyword mapping and page optimization


    Benchmark Your Current Rankings
3   You can’t track what you’re not measuring


    Integrate Keywords into Your Website
4   Including Metadata. You’ll also be seeking backlinks with keywords as anchor text


    Remove Obstacles to Appearing in Search Results
5   Implement Webmaster Tools and Google+ to take advantage of these free tools




                                                      @TravisLowSEO @Webmarketing123 #wm123
Step 4:
Integrate Keywords
  into your website


           @TravisLowSEO @Webmarketing123 #wm123
4
Map Targeted Keywords Page By Page
Develop a “mapping” document that targets 3-5 keywords per page




                                       @TravisLowSEO @Webmarketing123 #wm123
4
      Develop Content Silos
      Consider your site’s thematic structure


•    Thematically Group Pages                                   Mobile
     Around Keywords
                                                      SMB


                                                   Enterprise
•    Link Pages Within The Same
     Groups To Further
     Strengthen Theme of
     Website
                                    SMB            Enterprise            Mobile

•    Search Engine Spiders Can
     See a Theme Across Your
     Site That Makes Sense


                                          Other Relevant Internal Pages


                                              @TravisLowSEO @Webmarketing123 #wm123
4
	
  
	
  
	
      Weave Your Keywords Into Your Website
       •  Search engines learn what your site is about by reading your content




                                                           @TravisLowSEO @Webmarketing123 #wm123
4
	
  
	
  
	
      Weave Your Keywords Into Your Website
       •  Search engines learn what your site is about by reading your content
       •  Optimal site content will sound natural to readers but also include mentions of targeted
          keywords




                                                             @TravisLowSEO @Webmarketing123 #wm123
4
Write For Your Clients
Develop naturally written, “non-spammy” content


 Do:
 •  Since the most recent algorithm updates, this is no longer optional!
 •  Write for your reader, not the writer!
 •  Establish a natural, engaging tone of voice

 •  Pay attention to grammar & errors (Google sees these as a sign of web-spam)




                                                   @TravisLowSEO @Webmarketing123 #wm123
4
Write For Humans, not Search Robots
Develop naturally sounding, “non-spammy” content


  Do:
  •  Since the most recent algorithm updates, this is no longer optional!
  •  Write for your reader, not the writer!
  •  Establish a natural, engaging tone of voice

  •  Pay attention to grammar & errors (Google sees these as a sign of web-spam)



  Don’t
  •  Try to trick search engines with manipulative tactics
  •  Use Flash much (it frustrates folks on mobile devices!)
  •  Don’t overuse your keywords: Read it out loud for a reality check




                                                    @TravisLowSEO @Webmarketing123 #wm123
Integrate Keywords
into the part of your
website only Google
        sees

            @TravisLowSEO @Webmarketing123 #wm123
4
Meta Content

The Key Elements:   1. URL
                    2. Page Title
                    3. Description




                                     @TravisLowSEO @Webmarketing123 #wm123
4
Meta Content
    Facebook Groups: B2B Lead Gen
Include descriptive keywords and phrases in page titles

Keywords in the First or Second Position of the Page Title
Have the Greatest Impact!




                                           @TravisLowSEO @Webmarketing123 #wm123
Webinar Agenda

    Understand How Google Ranks Websites
1   Search results are generated algorithmically for each query, in real time



    Keyword Selection Best Practices
2   SEO tips for keyword mapping and page optimization


    Benchmark Your Current Rankings
3   You can’t track what you’re not measuring


    Integrate Keywords into Your Website
4   Including Metadata. You’ll also be seeking backlinks with keywords as anchor text


    Remove Obstacles to Appearing in Search Results
5   Implement Webmaster Tools and Google+ to take advantage of these free tools




                                                      @TravisLowSEO @Webmarketing123 #wm123
Step 5:
Remove Obstacles
 to Showing Up in
  Search Results
          @TravisLowSEO @Webmarketing123 #wm123
5
Step 1: Configure your Webmaster Tools




                          @TravisLowSEO @Webmarketing123 #wm123
5
Step 1: Configure your Webmaster Tools


     Check your Messages for “Unnatural Link Notices”




                                     @TravisLowSEO @Webmarketing123 #wm123
5
Step 1: Configure your Webmaster Tools

             Check the status of your metadata




                                 @TravisLowSEO @Webmarketing123 #wm123
5
Step 1: Configure your Webmaster Tools

           Create and Submit a Site Map




                                  @TravisLowSEO @Webmarketing123 #wm123
Have Storefronts?
Use Google Places



          @TravisLowSEO @Webmarketing123 #wm123
5



      Set up Google+
Use the                   Button             Add a G+ Badge

Customize your +1 button and +snippet

•    http://www.google.com/webmasters/+1/
     button/




                                            @TravisLowSEO @Webmarketing123 #wm123
Watch Your Organic Search Traffic
  Measure the effectiveness of your SEO efforts




Filter out “branded”
traffic

                                            @TravisLowSEO @Webmarketing123 #wm123
Keep Up
On a monthly basis, on and off-page optimizations need to
work in tandem to drive continued success. Rely on analytics to
guide decision making.



                                 On-Page Changes




                Measuring                              Link Building
              Improvement in
               Rankings, Site
             Engagement, and
                Lead Flow



                                                   Tracking Spider
                                                       Crawls
                     Monitoring Visitor
                      Analytic Data



                                              @TravisLowSEO @Webmarketing123 #wm123
Key Takeaways

 •  Improving Your Google Ranking is Attainable: It takes
    painstaking, detailed work to optimize a website.
    Fortunately, your competitors may not have done it, either.
    Get ahead of them.


 •  It’s all about the Keywords: Executing SEO correctly
    requires not just a brainstorming session but an ongoing
    commitment. Optimizing for a set of keywords requires
    relevant content, website structure and inbound links (we’ll
    talk about that in another webinar).


 •  Write for Humans: The same factors that make a website
    compelling to the user now earn ranking power with
    Google.




                                           @TravisLowSEO @Webmarketing123 #wm123
What can you gain from speaking with one of our analysts?



  Social Media Audit                 Take a hard look at your competitors




  ‘Cost of the Problem’ Analysis                 Compare digital strategies




        Request a Consultation: seo@webmarketing123.com
                                bit.ly/wm123seo

        Connect with the Host: Mike.T@webmarketing123.com


                  facebook.com/webmarketing123
                 webmarketing123                 @TravisLowSEO @Webmarketing123 #wm123

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5 Steps to Higher Google Rankings

  • 1. SEO Fundamentals: 5 Steps to Higher Google Rankings Today’s Hosts: Mike Turner Senior SEO Strategist Travis Low General Manager facebook.com/webmarketing123 webmarketing123 @TravisLowSEO @Webmarketing123 #wm123
  • 2. SEARCH ENGINE PAY PER CLICK SOCIAL MEDIA OPTIMIZATION MANAGEMENT MARKETING •  Founded in 2004 •  Proprietary Attribution Tool •  Custom KPI-based Scorecards •  120+ Clients @TravisLowSEO @Webmarketing123 #wm123
  • 3. Some Practical Matters   Are the slides available? Yes! Just email seo@webmarketing123.com   Connect with us! @webmarketing123 We’re live tweeting webinar highlights. facebook.com/webmarketing123   Want to learn more? Request a Complimentary SEO Assessment Today. @TravisLowSEO @Webmarketing123 #wm123
  • 4. Webinar Agenda Understand How Google Ranks Websites 1 Search results are generated algorithmically for each query, in real time Keyword Selection Best Practices 2 SEO tips for keyword mapping and page optimization Benchmark Your Current Rankings 3 You can’t track what you’re not measuring Integrate Keywords into Your Website 4 Including Metadata. You’ll also be seeking backlinks with keywords as anchor text Remove Obstacles to Appearing in Search Results 5 Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123
  • 5. There are 4 billion searches on Google every day. @TravisLowSEO @Webmarketing123 #wm123
  • 6. Can Your Customers Find You? If you aren’t on the 1st page, you are invisible to most searchers Source : Jupiter Research, 2010 @TravisLowSEO @Webmarketing123 #wm123
  • 7. Can Your Customers Find You? 2/3 of the clicks go to the top 3 results Official Google Blog @TravisLowSEO @Webmarketing123 #wm123
  • 8. Step 1: Understand how Google ranks websites @TravisLowSEO @Webmarketing123 #wm123
  • 9. 1       Allow Google To Recognize Your Keywords What We See @TravisLowSEO @Webmarketing123 #wm123
  • 10. 1       Allow Google To Recognize Your Keywords What We See What Google Sees @TravisLowSEO @Webmarketing123 #wm123
  • 11. 1 Search Spiders Determine Your Visibility Search bots identify your sites theme and relevance to queries Data Center Home Page Category Level Page Product Level Page1 Product Level Page2 @TravisLowSEO @Webmarketing123 #wm123
  • 12. 1 How Do Search Spiders Crawl the Web? Search bots follow links to get from page to page Crawling: •  Discovering new and updated pages on the web @TravisLowSEO @Webmarketing123 #wm123
  • 13. 1 How Do Search Spiders Crawl the Web? Search bots follow links to get from page to page Crawling: •  Discovering new and updated pages on the web Indexing: •  Compiling data from crawls into data centers @TravisLowSEO @Webmarketing123 #wm123
  • 14. 1 How Do Search Spiders Crawl the Web? Search bots follow links to get from page to page Crawling: •  Discovering new and updated pages on the web Indexing: •  Compiling data from crawls into data centers Serving Results: •  Based on relevancy •  Over 200 factors considered •  Content, keywords, links @TravisLowSEO @Webmarketing123 #wm123
  • 15. 1 How Does Google Determine Rankings? Is Company.com’s website relevant to the searcher’s query? Does the site have Authority? Does it have Quality Content? How many other sites link back to Company.com? Are there HTML errors or violations of Webmaster Guidelines? @TravisLowSEO @Webmarketing123 #wm123
  • 16. 1 How Does Google Determine Rankings? @TravisLowSEO @Webmarketing123 #wm123
  • 17. Webinar Agenda Understand How Google Ranks Websites 1 Search results are generated algorithmically for each query, in real time Keyword Selection Best Practices 2 SEO tips for keyword mapping and page optimization Benchmark Your Current Rankings 3 You can’t track what you’re not measuring Integrate Keywords into Your Website 4 Including Metadata. You’ll also be seeking backlinks with keywords as anchor text Remove Obstacles to Appearing in Search Results 5 Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123
  • 18. Step 2: Keyword Research @TravisLowSEO @Webmarketing123 #wm123
  • 19. 2 Optimize Your Keyword Selection @TravisLowSEO @Webmarketing123 #wm123
  • 20. 2 Optimize Your Keyword Selection Select a mix of both “head match” and “long tail” keywords @TravisLowSEO @Webmarketing123 #wm123
  • 21. 2 Optimize Your Keyword Selection Select a mix of both “head match” and “long tail” keywords @TravisLowSEO @Webmarketing123 #wm123
  • 22. 2 Optimize Your Keyword Selection Select a mix of both “head match” and “long tail” keywords @TravisLowSEO @Webmarketing123 #wm123
  • 23. 2 Match Your Business to Current Trends Investigate Google Insights to compare long-term trends: www.google.com/insights/search @TravisLowSEO @Webmarketing123 #wm123
  • 24. 2 Match Your Business to Current Trends Investigate Google Insights to compare long-term trends: www.google.com/insights/search @TravisLowSEO @Webmarketing123 #wm123
  • 25. 2 Match Your Business to Current Trends Investigate Google Insights to compare long-term trends: www.thinkwithgoogle.com @TravisLowSEO @Webmarketing123 #wm123
  • 26. 2 Review: Choose the Right Keywords Keyword selection determines the course of your campaign •  Start with what’s working •  Expand on your keywords: brainstorm and test variations for search volume & relevance •  Have a mix of both head and “long- tail” terms •  Hint: Don’t focus just on search volume •  Google your proposed search terms to see if the sites ranking on page 1 are relevant to what your business offers •  Look at search trends for your proposed keywords @TravisLowSEO @Webmarketing123 #wm123
  • 27. Webinar Agenda Understand How Google Ranks Websites 1 Search results are generated algorithmically for each query, in real time Keyword Selection Best Practices 2 SEO tips for keyword mapping and page optimization Benchmark Your Current Rankings 3 You can’t track what you’re not measuring Integrate Keywords into Your Website 4 Including Metadata. You’ll also be seeking backlinks with keywords as anchor text Remove Obstacles to Appearing in Search Results 5 Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123
  • 28. Step 3: Benchmark your current rankings @TravisLowSEO @Webmarketing123 #wm123
  • 29. 3 “100” means not showing up on the first 10 pages of search results, each of which displays 10 websites @TravisLowSEO @Webmarketing123 #wm123
  • 33. And in relation to your competitors @TravisLowSEO @Webmarketing123 #wm123
  • 35. Webinar Agenda Understand How Google Ranks Websites 1 Search results are generated algorithmically for each query, in real time Keyword Selection Best Practices 2 SEO tips for keyword mapping and page optimization Benchmark Your Current Rankings 3 You can’t track what you’re not measuring Integrate Keywords into Your Website 4 Including Metadata. You’ll also be seeking backlinks with keywords as anchor text Remove Obstacles to Appearing in Search Results 5 Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123
  • 36. Step 4: Integrate Keywords into your website @TravisLowSEO @Webmarketing123 #wm123
  • 37. 4 Map Targeted Keywords Page By Page Develop a “mapping” document that targets 3-5 keywords per page @TravisLowSEO @Webmarketing123 #wm123
  • 38. 4 Develop Content Silos Consider your site’s thematic structure •  Thematically Group Pages Mobile Around Keywords SMB Enterprise •  Link Pages Within The Same Groups To Further Strengthen Theme of Website SMB Enterprise Mobile •  Search Engine Spiders Can See a Theme Across Your Site That Makes Sense Other Relevant Internal Pages @TravisLowSEO @Webmarketing123 #wm123
  • 39. 4       Weave Your Keywords Into Your Website •  Search engines learn what your site is about by reading your content @TravisLowSEO @Webmarketing123 #wm123
  • 40. 4       Weave Your Keywords Into Your Website •  Search engines learn what your site is about by reading your content •  Optimal site content will sound natural to readers but also include mentions of targeted keywords @TravisLowSEO @Webmarketing123 #wm123
  • 41. 4 Write For Your Clients Develop naturally written, “non-spammy” content Do: •  Since the most recent algorithm updates, this is no longer optional! •  Write for your reader, not the writer! •  Establish a natural, engaging tone of voice •  Pay attention to grammar & errors (Google sees these as a sign of web-spam) @TravisLowSEO @Webmarketing123 #wm123
  • 42. 4 Write For Humans, not Search Robots Develop naturally sounding, “non-spammy” content Do: •  Since the most recent algorithm updates, this is no longer optional! •  Write for your reader, not the writer! •  Establish a natural, engaging tone of voice •  Pay attention to grammar & errors (Google sees these as a sign of web-spam) Don’t •  Try to trick search engines with manipulative tactics •  Use Flash much (it frustrates folks on mobile devices!) •  Don’t overuse your keywords: Read it out loud for a reality check @TravisLowSEO @Webmarketing123 #wm123
  • 43. Integrate Keywords into the part of your website only Google sees @TravisLowSEO @Webmarketing123 #wm123
  • 44. 4 Meta Content The Key Elements: 1. URL 2. Page Title 3. Description @TravisLowSEO @Webmarketing123 #wm123
  • 45. 4 Meta Content Facebook Groups: B2B Lead Gen Include descriptive keywords and phrases in page titles Keywords in the First or Second Position of the Page Title Have the Greatest Impact! @TravisLowSEO @Webmarketing123 #wm123
  • 46. Webinar Agenda Understand How Google Ranks Websites 1 Search results are generated algorithmically for each query, in real time Keyword Selection Best Practices 2 SEO tips for keyword mapping and page optimization Benchmark Your Current Rankings 3 You can’t track what you’re not measuring Integrate Keywords into Your Website 4 Including Metadata. You’ll also be seeking backlinks with keywords as anchor text Remove Obstacles to Appearing in Search Results 5 Implement Webmaster Tools and Google+ to take advantage of these free tools @TravisLowSEO @Webmarketing123 #wm123
  • 47. Step 5: Remove Obstacles to Showing Up in Search Results @TravisLowSEO @Webmarketing123 #wm123
  • 48. 5 Step 1: Configure your Webmaster Tools @TravisLowSEO @Webmarketing123 #wm123
  • 49. 5 Step 1: Configure your Webmaster Tools Check your Messages for “Unnatural Link Notices” @TravisLowSEO @Webmarketing123 #wm123
  • 50. 5 Step 1: Configure your Webmaster Tools Check the status of your metadata @TravisLowSEO @Webmarketing123 #wm123
  • 51. 5 Step 1: Configure your Webmaster Tools Create and Submit a Site Map @TravisLowSEO @Webmarketing123 #wm123
  • 52. Have Storefronts? Use Google Places @TravisLowSEO @Webmarketing123 #wm123
  • 53. 5 Set up Google+ Use the Button Add a G+ Badge Customize your +1 button and +snippet •  http://www.google.com/webmasters/+1/ button/ @TravisLowSEO @Webmarketing123 #wm123
  • 54. Watch Your Organic Search Traffic Measure the effectiveness of your SEO efforts Filter out “branded” traffic @TravisLowSEO @Webmarketing123 #wm123
  • 55. Keep Up On a monthly basis, on and off-page optimizations need to work in tandem to drive continued success. Rely on analytics to guide decision making. On-Page Changes Measuring Link Building Improvement in Rankings, Site Engagement, and Lead Flow Tracking Spider Crawls Monitoring Visitor Analytic Data @TravisLowSEO @Webmarketing123 #wm123
  • 56. Key Takeaways •  Improving Your Google Ranking is Attainable: It takes painstaking, detailed work to optimize a website. Fortunately, your competitors may not have done it, either. Get ahead of them. •  It’s all about the Keywords: Executing SEO correctly requires not just a brainstorming session but an ongoing commitment. Optimizing for a set of keywords requires relevant content, website structure and inbound links (we’ll talk about that in another webinar). •  Write for Humans: The same factors that make a website compelling to the user now earn ranking power with Google. @TravisLowSEO @Webmarketing123 #wm123
  • 57. What can you gain from speaking with one of our analysts? Social Media Audit Take a hard look at your competitors ‘Cost of the Problem’ Analysis Compare digital strategies Request a Consultation: seo@webmarketing123.com bit.ly/wm123seo Connect with the Host: Mike.T@webmarketing123.com facebook.com/webmarketing123 webmarketing123 @TravisLowSEO @Webmarketing123 #wm123