American consumers are starting to feel better about the economy and growing supply of domestic energy resources, but they remain committed to reducing their electricity consumption, according to the Deloitte Resources 2015 Study. The survey of more than 1,500 household decision makers finds consumers have largely focused on basic tactics to cut their energy use and are not following through on their intentions to invest in more capital-intensive measures such as rooftop solar panels or smart energy apps. Nonetheless, their interest in more advanced energy management tactics persists, creating opportunities for electricity providers who can make the right offer. To learn more, visit www.deloitte.com/us/resources

1. A snapshot of today’s residential electricity customers
American consumers are starting to feel better about the economy
and growing supply of domestic energy resources, but they remain
committed to reducing their electricity consumption, according to
the Deloitte Resources 2015 Study. The survey of more than 1,500
household decision makers finds consumers have largely focused
on basic tactics to cut their energy use and are not following
through on their intentions to invest in more capital-intensive
measures such as rooftop solar panels or smart energy apps.
Nonetheless, their interest in more advanced energy management
tactics persists, creating opportunities for electricity providers who
can make the right offer.
About the Deloitte Center for Energy Solutions
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collaboration to help companies solve the most complex energy challenges. Through the Center, Deloitte’s Energy & Resources Group leads the debate
on critical topics on the minds of executives — from the impact of legislative and regulatory policy, to operational efficiency, to sustainable and profitable
growth. We provide comprehensive solutions through a global network of specialists and thought leaders. With locations in Houston and Washington,
DC, the Center offers interaction through seminars, roundtables, and other forms of engagement, where established and growing companies can come
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Deloitte Center
for Energy Solutions
Source: Deloitte Resources 2015 Study | Download the full report to learn more
www.deloitte.com/us/resources
2. 45% are replacing
old appliances with more
energy efficient ones45%
10. 90% expect to use
less or the same
amount of electricity in
the next year
90%
6. 35% are installing
energy efficient
windows or doors35%
12. 12% have participated
in online energy
savings contests12%
1. 58% rank gas-powered
cars and hybrids among
their top two preferred
vehicle types
58%
5. 27% would likely
purchase a smart energy
system starting at $17527%
3. 38% would be interested
in sourcing cable TV
service from their
electricity provider
38%
13. 28% have received
energy savings tips
via social media28%
8. 3% have solar panels
on primary residence
but 38% are interested
in installing them
3%
7. 63% are replacing older
incandescent bulbs
with compact florescent
light bulbs
63%
9. 48% are trying to
conserve hot water by
taking shorter showers
or turning down the
water heater
48%
4. 5% are using a
smart energy app to
control/reduce energy
consumption
5%
14. 8% use a timer on water
heaters that turns off
during sleeping hours8%
11. 48% feel it is extremely/
very important that
part of their electricity
come from renewables
48%
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4
6
7
8
12 13 14
9
11
10
68°
5