According to the Dell Global Technology Adoption Index, organizations that have successfully leveraged data over the last three years grew almost twice as much as those who did not: 14% versus 8%. But the same study also found that only 39% of organizations understood how to extract value from data and act on it. Data silos, the perception that Big Data is more hype than reality, and the risk that comes with change are seen as the biggest challenges to adoption. Using multiple customer stories, this session will get you thinking about data in new ways and inspire you to fight the status quo as you push your initiatives forward. You’ll learn how defining use cases is critical to the success of any project, and we will discuss how to align IT and business teams to securely deliver the power of data and analytics into the hands of all users, while ensuring your systems are ready for the Data Economy.

1. MT60: Fight the status quo and discover
how to do more with all data
Uday Tekumalla, Marketing Director

2. Panelists
Timothy Alosi
Head of Global Data
Analytics Solution
Center
@timalosi
Paul Calleja
Deputy Director
Research & Institutional
Services
@Cambridge_Uni
Dr. John Cromwell
Associate Chief Medical
Officer, Director of
Surgical Quality & Safety
@uihealthcare

3. Organizations actively using data grow 50%
faster than laggards.
50%
39% 42%
( 2 0 14 ) ( 2 0 1 5 )
The number of
organizations who
understand the
benefits of big data
grew slightly.
Source: 2015 Dell Global Technology Adoption Index

4. Data is the new
currency.
Invest wisely.

5. Only 16% of projects are championed by IT.
Finance
17%
Marketing
16%
C-Suite
16%
Source: 2015 Dell Global Technology Adoption Index
IT
16%
LoB
16%
Sales
16%

6. Addressing
data
challenges
holistically,
yet modularly

7. Where are you on the Dell All Data Maturity Model?
Data Aware
Manually compile
non-standardized
reports from
different systems
Data Proficient
Standardized
reporting on an
organization wide
reporting platform
Data Savvy
Use data to
make critical
business decisions
Data Driven
Embed data into all
business processes.
No data -> no
decision
Goal: Standardized
reporting
Goal: Track org
KPIs using BI
platform
Goal: Data based
decisions for key
initiatives
Goal: Add scale and
take out cost

8. Recap of challenges and capabilities to build at each
stage of maturity
Data Aware
• Challenges: No
standardized BI
and budgetary
constraints
• Capabilities: Data
modeling, reporting
dashboards
Data Proficient
• Challenges: Data
quality, BI data
sources and LOB
demands
• Capabilities:
Integration, new
data tech like
Hadoop & NoSQL
Data Savvy
• Challenges:
Technical skillset
and lack of
executive support
• Capabilities: Text
Mining, predictive
modeling,
managing &
integrating data
platforms
Data Driven
• Challenges: data
process
optimization,
prescriptive
analytics
• Capabilities:
Machine Learning,
presecriptive
analytics, Natural
Language
Processing,
Personalized UX,

9. 3 things to do next
Get inspired. Talk to other Dell customers, learn what
they’re doing, and translate that into relevant use cases
for your organization.
Get going. Partner with the business to address the
challenges in the “wheel” one by one or holistically to
build a future-ready data architecture.
Get prepared. Collaborate with your colleagues in IT
and the business to assess your data maturity using
Dell’s model.

10. Thanks!