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DESIGN
FOR
REAL
LIFE
flickr.com/photos/cellphonesusie/5581322594
sara wachter-boettcher
@sara_ann_marie
Josh Ritchie for ProPublica
Josh Ritchie for ProPublica
10 3
‘‘The score proved remarkably unreliable in
forecasting violent crime: Only 20 percent of the
people predicted to commit violent crimes
actually went on to do so.
—ProPublica report
But not all errors
are equal.
Labeled higher risk,
did not re-offend
Labeled lower
risk, did re-offend
White:
24%
Black: 

45%
White:
48%
Black: 

28%
From propublica.org
From propublica.org
Not just wrong. Biased.
Not just wrong. Biased.
And secret.
flickr.com/photos/xavier33300/14435337281/
our work is never
neutral
it’s a product of
culture
everyday choices affect
real lives
which world will
your workhelp build?
design for
DIVERSIT
Y
‘‘We’re also working on longer-term fixes around
both linguistics (words to be careful about in
photos of people)… and image recognition itself
(e.g., better recognition of dark-skinned faces).
—Yonatan Zunger, Google
‘‘With a white body as a light meter, all other skin tones
become deviations from the norm. It turns out, film
stock’s failures to capture dark skin aren’t a technical
issue, they’re a choice.
—Syreeta McFadden
Who’s worth designing for?
These biases are
everywhere.
Shane Creepingbear
Lance Browneyes
Robin Kills the Enemy
Dana Lone Hill
Your Name Wasn’t Approved.
It looks like that name violates our
name standards. You can enter an
updated name again in 1 minute. To
make sure the updated name
complies with our policies, please
read more about what names are
allowed on Facebook.
we all have
blindspots
Find them.
Own them.
Minimize them.
Repeat.
flickr.com/photos/90412460@N00/15482576136
Machines learn from us.
We choose what to
teach.
STRESS
design for
flickr.com/photos/jaxport/4638651795
flickr.com/photos/abhi_ryan/2240873501
My mom’s boyfriend made
me touch him. My best
friend told me not to tell
anyone. My big brother’s
friend held me down and
kissed me. These older kids
keep telling me to take my
These kids were bursting
to tell someone.
All we did was lower
the barrier.
‘‘The online service can be a good first step,
especially for young people. They are more
comfortable in an online space rather than talking
about it with a real-life person.
— Jennifer Marsh

Rape, Abuse and Incest National Network
Who would use Siri for
help in a crisis?
Who would use their
phone to shop online?
Who would use a
computer to talk to
strangers?
‘‘You don’t get to decide which device people use
to access the internet: they do.
—Karen McGrane
Using Siri in a crisis is an
edge case.
Using Siri in a crisis is an
edge case.
Using Siri in a crisis is a
stress case.
ASSUME
• Users will appreciate our humor.
• It’s probably not a big deal if
something goes wrong.
• This is the most important thing the
user is doing right now.
• This is simple.
Stress cases help us
normalize the
unexpected.
A person who received a threat from
a stalker, and needs to lock down all
their accounts as quickly as possible.
A student whose roommate told them
they want to commit suicide, and
needs information on what to do.
A person working two jobs who gets
into a fender-bender, and is trying to
file insurance info late at night after
work.
‘‘Indifference towards people and the reality in
which they live is actually the one and only
cardinal sin in design.
—Dieter Rams
THE
WORST
design for
The more you talk, the
smarter Tay gets.
‘‘We stress-tested Tay under a variety of
conditions, specifically to make interacting with
Tay a positive experience.
—Peter Lee, Microsoft Research
‘‘We stress-tested Tay under a variety of
conditions, specifically to make interacting with
Tay a positive experience.
—Peter Lee, Microsoft Research
We do this all the time.
From @RopesToInfinity
From @sallyrooney
“Talk like a human!”
“Make it fun!”
just add

delight!
flickr.com/photos/3059349393/8000156483/
We are failing real
people.
flickr.com/photos/lanuiop/4420606662
flickr.com/photos/salimfadhley/114728742/
‘‘The failure mode of clever is “asshole.”
—John Scalzi
‘‘It’s 2016. If you’re not asking yourself ‘how could
this be used to hurt someone’ in your design/
engineering process, you’ve failed.
—Zoe Quinn
We do our best work
when we plan for the
worst.
REAL
LIFE
design for
flickr.com/photos/cantoni/17314687602
Reading Math
White
528
Black 

431
White
534
Black 

428
2015 College Board Total Group Profile Report
2015 College Board Total Group Profile Report
Boys
497
Girls 

49
3
Boys
527
Girls 

496
Reading Math
White
528
Black 

431
White
534
Black 

428
‘‘Education Testing Services… pretests all
potential questions before finalizing a given SAT.
It assumes that a “good” question is one that
students who score well overall tend to answer
correctly, and vice versa.
—Jay Rosner
‘‘… So if, on a particular math question, girls
outscore boys or blacks outscore whites, it has
almost no chance of making the final cut. This
process therefore perpetuates disparities.
—Jay Rosner
‘‘… So if, on a particular math question, girls
outscore boys or blacks outscore whites, it has
almost no chance of making the final cut. This
process therefore perpetuates disparities.
—Jay Rosner
This is design.
This is content.
This is us.
Interfaces affect inputs.
Inputs change
outcomes.
Outcomes define norms.
design has

power
flickr.com/photos/vchili/6028132840
how will you 

use yours?
flickr.com/photos/vchili/6028132840
Flickr images used via Creative Commons Attribution license unless otherwise noted.
@sara_ann_marie
sarawb.com
bkaprt.com/dfrl/
thank you.
flickr.com/photos/vchili/6028132840

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