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The Importance of  Corporate Social Responsibility (CSR)  for Small and Medium Enterprises  in Bulgaria Kai Bethke 12 June 2007
What is CSR (macro-level) Social and environmental auditing and reporting, voluntary standards, codes of conduct, multi-sector partnerships, stakeholder dialogue, eco-efficiency measures. Strategic alignment towards CSR, community involvement, stakeholder dialogue, multi-sector partnerships, social investment, institution building, CSR-oriented advocacy. Legislation, inspection, criminal and civil prosecution, foreign direct liability (for overseas subsidiaries), industry standards.
Issue and Stakeholders
The Rise of CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Evolution of CSR from   profit focus   a company exists only for short term share holder profit to   philanthropy   passive donations to charities when requested to  community affairs   strategic giving linked to business interests  (includes cause- related marketing) to  corporate community investment   strategic partnerships initiated by company to   Sustainable Business integrated into business functions, goals, strategy
CSR vs. Philanthropy
CSR - Micro-level ,[object Object],[object Object],[object Object],[object Object]
The Business Case for CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Access for SMEs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging Global Standards ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CSR and UNIDO ,[object Object],[object Object],[object Object],[object Object]
THANK YOU ! [email_address] www.unido.org/reap

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Eco ppt

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  • 2. The Importance of Corporate Social Responsibility (CSR) for Small and Medium Enterprises in Bulgaria Kai Bethke 12 June 2007
  • 3. What is CSR (macro-level) Social and environmental auditing and reporting, voluntary standards, codes of conduct, multi-sector partnerships, stakeholder dialogue, eco-efficiency measures. Strategic alignment towards CSR, community involvement, stakeholder dialogue, multi-sector partnerships, social investment, institution building, CSR-oriented advocacy. Legislation, inspection, criminal and civil prosecution, foreign direct liability (for overseas subsidiaries), industry standards.
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  • 6. The Evolution of CSR from profit focus a company exists only for short term share holder profit to philanthropy passive donations to charities when requested to community affairs strategic giving linked to business interests (includes cause- related marketing) to corporate community investment strategic partnerships initiated by company to Sustainable Business integrated into business functions, goals, strategy
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  • 14. THANK YOU ! [email_address] www.unido.org/reap