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Michele Casali
Michele Casali

Quale sarà il futuro del Digital Out of Home in Italia? In questa presentazione si mostrerà l'attuale utilizzo di tale media e gli elementi di valore che comporranno i pilastri futuri dell'advertising.

Marketing
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DOOH: TRA PRESENTE E FUTURO Michele Casali Responsabile Ricerca e Progettazione Prodotto
La forza del DOOH? E’ reale? La forza del DOOH? E’ reale?
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Il presente: DOOH non solo di impression 7
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#cheMITO
Playloacker.com
ANALYTICS
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15 Il consumatore INQUADRA IL QR-CODE e visualizza il coupon SCARICA IL COUPON, PERSONALIZZABILE senza bisogno di stampa COMPRA IL PRODOTTO nel punto vendita preferito E CARICA UNA PROVA DI ACQUISTO direttamente dal proprio smartphone RICEVE L’ACCREDITO SU UN «BORSELLINO» VIRTUALE entro 48h dall’inserimento della prova d’acquisto RICHIEDE L’EROGAZIONE DEL CREDITO ACCUMULATO spendibile sui canali convenzionati
INTERAZIONI 14GG >1.500 % COUPON SCARICATI 16 70% CONVERSIONE IN ACQUISTO >15%
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Il futuro sarà solo del digitale? 18
Il DOOH in Italia crescerà, ma dovrà essere utilizzato in modo ottimale! 19
Michele Casali Responsabile Ricerca e Progettazione Prodotto @zelmik

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14.10.15 viscom michele casali slideshare

  • 1. DOOH: TRA PRESENTE E FUTURO Michele Casali Responsabile Ricerca e Progettazione Prodotto
  • 2. La forza del DOOH? E’ reale? La forza del DOOH? E’ reale?
  • 3. 3
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. Il presente: DOOH non solo di impression 7
  • 8. 8
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  • 13. 13
  • 14. 14
  • 15. 15 Il consumatore INQUADRA IL QR-CODE e visualizza il coupon SCARICA IL COUPON, PERSONALIZZABILE senza bisogno di stampa COMPRA IL PRODOTTO nel punto vendita preferito E CARICA UNA PROVA DI ACQUISTO direttamente dal proprio smartphone RICEVE L’ACCREDITO SU UN «BORSELLINO» VIRTUALE entro 48h dall’inserimento della prova d’acquisto RICHIEDE L’EROGAZIONE DEL CREDITO ACCUMULATO spendibile sui canali convenzionati
  • 16. INTERAZIONI 14GG >1.500 % COUPON SCARICATI 16 70% CONVERSIONE IN ACQUISTO >15%
  • 17. 17
  • 18. Il futuro sarà solo del digitale? 18
  • 19. Il DOOH in Italia crescerà, ma dovrà essere utilizzato in modo ottimale! 19
  • 20. Michele Casali Responsabile Ricerca e Progettazione Prodotto @zelmik