2. New Marketing & New
Branding of the Barracks for
F&B precinct
Case Study:
The Barracks Brisbane Australia

3. Key Issues
• Declined state of the property after 8 years
• Tenants looking tired & not properly promoted
• Marketing not focused on strengths or ROI to
grow categories
• Declining sales for the majors & tenants
• Previous owners background was not from retail
development and management not from retail
management background.

4. New photoshoot by Boom to promote tenants and
improvement to website retailer presentation resulted
in 7+ increase

5. Help the winners and push further – new photoshoot, new signage for th
promotion of their campaigns and promotion of events

6. Focus on sales to help declining Cinema sales which result
15% increase YTD due to Boom’s online campaigns for them,
new website tabs, new photoshoot and weekly
promotion for new movies and events.

9. Old Results – limited engagement or little reach

14. New Photoshoot – to showcase the strengths of The Barracks

21. New Social Media – Instagram Targeted
to promote

26. New Style Guide for The New Brand

28. New Look Posters & Adverts

30. Hoarding