This document discusses personal branding and how to identify and communicate your value. It defines personal branding as your image and the message it conveys to targeted audiences. Key aspects of personal branding include being authentic, consistent, credible, communicable, and targeted. The document advises identifying your unique value proposition by linking how you solve audiences' pain points, challenges, and needs. It also provides examples of elements like accomplishments, education, and experience that comprise your value and should be communicated through mediums like resumes, interviews, social media, and business cards.

1. Personal Branding:
Identifying and
Communicating Your Value
Written by Debbie Shalom
Amazing Resumes & Career Coaching Services
Certified Career Management Coach
Certified Online Professional Networking Strategist
Certified Master Resume Writer
Academy Certified Resume Writer
debbie@amazingresumesmd.com | www.amazingresumesmd.com | (410) 653-7679
Copyright 2016

2. History of Personal Branding
 August 1997 Fast Company Magazine
 Management guru Tom Peters
 The Brand Called You
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Cover Image, Fast Company, August 1997
www.tompeters.com

3. What do you have in common
with…
Donald Trump
Oprah
Kim Kardashian
You each have a Personal
Brand!
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4. A Personal Brand Is Your Image
Your brand conveys a Message to your targeted
audience
Your brand defines your value and the benefits
you bring
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5. Identifying Your Audience
“Personal branding is not about
being famous; it’s about being
selectively famous.”
- William Arruda, Reach Communications
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6. A Personal Brand is a Differentiator!
In order to show your value you need
to link your brand to the targeted
audience’s needs and differentiate
yourself from your competitors.
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7. Key Elements of Personal Brands
 AUTHENTIC
 CONSISTENT
 CREDIBLE
 COMMUNICABLE
 TARGETED
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8. What is Your Unique Value Proposition
(UVP)?
A Unique Value Proposition is a memorable
and valued solution that responds to your
audience’s pain points, challenges, and needs.
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9. Your Value is Derived From
Multiple Elements that include:
Accomplishments
Education
Skill Sets
Talents
Experience
Subject Matter Expertise

10. Accomplishments Optimize…
1. Revenue Growth
2. Cost Containment
3. Efficiency
4. Competitiveness
5. Customer Service
6. Business Expansion
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11. Communicate Your Brand
 Resume & Cover Letter
 Interview
 Networking
 Social Media - LinkedIn, Facebook, Twitter
 Blog
 Email Signature
 Business Card
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