The document discusses how blogging can be an effective strategy for nonprofits if done properly with planning and goals in mind. It notes that without a strategy, blogs may lack focus or content. It recommends identifying organizational goals and topics related to those goals. Blogs should be written with the target audience in mind and address their questions while providing relevant information to move readers toward accomplishing the goals. Metrics should be used to measure success and make adjustments to blogging approach. Strategic blogging can help move an organization forward.

1. Blogging is a Strategy Presented by Community Organizer 2.0

2. It’s Easy To Start A Nonprofit Blog http://www.flickr.com/photos/21309047@N00/85515856/

3. But hard to make it successful

4. Our website is B-O-R-I-N-G Yeah! Everyone is blogging. We should try that. Someone told us we should BLOG

5. Without a Strategy, Problems Arise http://www.flickr.com/photos/97651299@N00/3557444830/

6. I can’t think of anything to write. Got ideas? Ikeep writing the same old thing I blog when the inspiration hits…

7. Not surprisingly, the blog is not meeting expectations

8. I thought blogging led to more website readers? I thought blogging led to online donations? No one is reading our blog. What’s up with that?

9. Blogging is a Tool, not an Idea

10. Effective Blogging Requires Planning

11. I blog to support our program and organizational goals

12. List Organization and Program Goals (Examples of Goals) Maintain current membership level 10% in individual donors Build a new study center

13. Create a List of Related Topics News/Updates Campaign Info Behind the Scenes Calls to Action Personal Stories Achievements

14. Write With Your Audience in Mind Overseas donors Local activists

15. Answer Their Questions Who’s running this agency? What are you accomplishing with my money? What is the larger picture? What other things do they do?

16. Offer Relevant Information http://www.flickr.com/photos/78607248@N00/106810075/

17. Offering RELEVANT information maintains connections Brings in new fans, too And inspires action

18. Move Readers Towards Your Goals Did you read that article about animal rights? Yeah, and then I signed the petition!

19. Examples of Strategic Blogging

24. Don’t Forget to Measure! Email list subscribers are up 5%- and they’re all blog readers! 10 readers signed the petition 100 readers clicked to make a donation Staff interviews get the least traffic

25. After You Measure, Adjust! People donate after client profiles, though No more staff interviews More client profiles! http://www.flickr.com/photos/27403767@N00/1184346933/

26. Strategic Blogging Moves Your Organization Forward

27. Created by: Community Organizer 2.0 Debra Askanase debra@communityorganizer20.com www.communityorganizer20.com Twitter: @askdebra