Draw the Line: Better UX With Sketching

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UX designer and comics nerd Deb Aoki shows examples of how simple whiteboard sketching and storyboards can foster collaboration and facilitate better user experiences. Bonus content: a quick drawing tutorial so you can do it too!

Design

I LOVE COMICS. I READ COMICS.
I DRAW COMICS.
Bento Box in the Honolulu Star-Advertiser

MEANWHILE, MOST OF MY JOBS
WERE ABOUT WRITING FOR THE WEB

AND I STARTED USING MY DRAWING
SKILLS MORE AND MORE…

THEN I GOT A JOB AT…
I still write, but now I mostly draw.
…which is pretty awesome

WHY DRAW PICTURES?
• Focuses on users’ needs and problems, rather than on
design, business, or technology concerns or limitations
• Pictures can communicate abstract ideas and user
experiences quickly and powerfully
• Faster and cheaper than coding clickable prototypes
or designing wireframes, or polished page mock-ups
• Can provide a ‘big picture’ perspective
of the entire user experience, goals &
messaging
• It’s fun! And it encourages participation
and informal discussions

CAPTURE WORKFLOWS
SEE THE BIG PICTURE / SEE HOW THE PIECES FIT TOGETHER

CUSTOMER JOURNEY MAPPING
CAPTURE QUOTES / “DAY IN THE LIFE” EXPERIENCES

USER PERSONAS
MAKE THE CUSTOMER “REAL” / BRING THEM TO LIFE

USER PERSONAS
MAKE THE CUSTOMER “REAL” / BRING THEM TO LIFE
The Preparer
The Networker
The Facilitator The Sprinter
The AssistantThe Investigator

HUMANIZE PAIN-POINTS
MAKES USERS’ PROBLEMS FEEL MORE ‘REAL’ AND URGENT

STORYBOARDING
DEMONSTRATE USER SCENARIOS

VISUAL NOTETAKING
CAPTURE BIG IDEAS AND MAKE THEM MEMORABLE

‘BUT I CAN’T DRAW’
If you can draw dots, circles,
squares, and lines,
you can draw.
Yes, you can!

CIRCLE + DOTS + LINES = FACES
AND EMOTIONS

idea
lock / security time listen
cloud laptop NO!
money
fast slowsmartphone
email
DRAW COMMON CONCEPTS IN A
FEW STROKES

SHOW DIFFERENT PERSPECTIVES
CLOSE-UP
Emphasis on
screen/finger
interaction
MID-TORSO
Emphasis on
screen
SEMI-CLOSE
Emphasis on
device / human
context/use
FULL BODY
Emphasis on ‘real
world’
context/place of
use

THANK YOU!
EMAIL: DEBORA.AOKI@CITRIX.COM
TWITTER: @DEBAOKI
ALSO: HTTP://WWW.MANGACOMICSMANGA.COM

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A Text Book for TOD in the Indian Context: Each TOD must have the following components: 1. Pedestrian & Cycle/ Cycle-Rickshaw Friendly Environment 2. Connectivity: Create dense networks of streets and paths for all modes. 3. Multi-modal Interchange: Mass transportation modes servicing the area should be well integrated to afford rapid and comfortable modal transfers. 4. Modal Shift Measures: Shift to Sustainable Modes by Using Design, Technology, Road Use Regulation, Mixed-Use, Parking Policy and Fiscal Measures 5. Placemaking and Safety: Urban places should be designed for enjoyment, relaxation and equity. 6. High Density, Mixed-Income Development: Compact Neighbourhoods for Shorter Commutes and Equity for All Sections of Society. Policy details and development norms for each of the above components are provided below.

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Collection of select works from my time as an undergraduate student at the University of Wisconsin-Milwaukee (School of Architecture & Urban Planning). Designer with a passion for creating innovative and sustainable designs that meet the needs and desires of clients while positively contributing to the built environment. Above, you will see a link (Websites) to my Archifolio, Archinect, and Issuu pages, including several projects showcasing competency in balancing sustainability, functionality, and aesthetics. Furthermore, prior academic experience has allowed me to learn new skills and abilities within architecture, engineering, construction, landscaping, urban planning, design, and tech. Experienced professional with over seven years of skills in various industries, accompanied by roles ranging from transportation to design and verification. With adaptability and versatility in the workplace, I can effectively manage multiple tasks simultaneously. With excellent communication skills and a positive attitude, I thrive in team environments and am always willing to take on new challenges and responsibilities. Received notable licenses and certifications. This includes becoming a member of the American Institute of Architects (AIA) and obtaining certificates in architectural drafting and Microsoft Teams Essential Training (2019), demonstrating my commitment to education and professional development. Also well-educated in AutoCAD, Revit, Rhino 3D, and other design and visualization programs. My involvement in professional organizations and strong academic record indicate a commitment to excellence. Planning to pursue a B.Arch or M.Arch in architecture to become a licensed architect and create innovative, sustainable designs. If you are interested in discussing a potential position or networking and have any questions or comments, please feel free to connect with me. Looking forward to hearing from you and having the opportunity to work together.

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Draw the Line: Better UX With Sketching

1. DRAW THE LINE: BETTER UX WITH SKETCHING DEB AOKI SR. INFORMATION EXPERIENCE DESIGNER, CITRIX

2. HELLO! UX Design + Content Strategy + Comics + Manga Nerd = Deb Aoki

3. I LOVE COMICS. I READ COMICS. I DRAW COMICS. Bento Box in the Honolulu Star-Advertiser

4. I WRITE ABOUT COMICS TOO.

5. MEANWHILE, MOST OF MY JOBS WERE ABOUT WRITING FOR THE WEB

6. THEN I GOT A JOB AT…

7. AND I STARTED USING MY DRAWING SKILLS MORE AND MORE…

8. THEN I GOT A JOB AT… I still write, but now I mostly draw. …which is pretty awesome

9. WHY DRAW PICTURES? • Focuses on users’ needs and problems, rather than on design, business, or technology concerns or limitations • Pictures can communicate abstract ideas and user experiences quickly and powerfully • Faster and cheaper than coding clickable prototypes or designing wireframes, or polished page mock-ups • Can provide a ‘big picture’ perspective of the entire user experience, goals & messaging • It’s fun! And it encourages participation and informal discussions

10. CAPTURE WORKFLOWS SEE THE BIG PICTURE / SEE HOW THE PIECES FIT TOGETHER

11. CAPTURE WORKFLOWS SEE THE BIG PICTURE / SEE HOW THE PIECES FIT TOGETHER

12. CAPTURE WORKFLOWS SEE THE BIG PICTURE / SEE HOW THE PIECES FIT TOGETHER

13. CAPTURE WORKFLOWS SEE THE BIG PICTURE / SEE HOW THE PIECES FIT TOGETHER

14. CUSTOMER JOURNEY MAPPING CAPTURE QUOTES / “DAY IN THE LIFE” EXPERIENCES

15. CUSTOMER JOURNEY MAPPING CAPTURE QUOTES / “DAY IN THE LIFE” EXPERIENCES

16. USER PERSONAS MAKE THE CUSTOMER “REAL” / BRING THEM TO LIFE

17. USER PERSONAS MAKE THE CUSTOMER “REAL” / BRING THEM TO LIFE The Preparer The Networker The Facilitator The Sprinter The AssistantThe Investigator

18. USER PERSONAS MAKE THE CUSTOMER “REAL” / BRING THEM TO LIFE

19. HUMANIZE PAIN-POINTS MAKES USERS’ PROBLEMS FEEL MORE ‘REAL’ AND URGENT

20. HUMANIZE PAIN-POINTS MAKES USERS’ PROBLEMS FEEL MORE ‘REAL’ AND URGENT

21. STORYBOARDING DEMONSTRATE USER SCENARIOS

22. STORYBOARDING DEMONSTRATE USER SCENARIOS

23. STORYBOARDING DEMONSTRATE USER SCENARIOS

24. STORYBOARDING DEMONSTRATE USER SCENARIOS

25. STORYBOARDING DEMONSTRATE USER SCENARIOS

26. VISUAL NOTETAKING CAPTURE BIG IDEAS AND MAKE THEM MEMORABLE

27. ‘BUT I CAN’T DRAW’ If you can draw dots, circles, squares, and lines, you can draw. Yes, you can!

28. CIRCLE + SQUARE + DOTS + LINES =

29. DO IT YOUR WAY!

30. DO IT YOUR WAY!

31. CIRCLE + DOTS + LINES = FACES AND EMOTIONS

32. idea lock / security time listen cloud laptop NO! money fast slowsmartphone email DRAW COMMON CONCEPTS IN A FEW STROKES

33. SHOW DIFFERENT PERSPECTIVES CLOSE-UP Emphasis on screen/finger interaction MID-TORSO Emphasis on screen SEMI-CLOSE Emphasis on device / human context/use FULL BODY Emphasis on ‘real world’ context/place of use

34. SUGGESTED READING

35. THANK YOU! EMAIL: DEBORA.AOKI@CITRIX.COM TWITTER: @DEBAOKI ALSO: HTTP://WWW.MANGACOMICSMANGA.COM

Hinweis der Redaktion

www.mangacomicsmanga.com www.publishersweekly.com
Workflow sketch for content development processes at Citrix
June 2014 Consultants workshop to brainstorm eDocs changes
eBay shopping cart customer experience, from “just browsing” to “ready to buy”
eBay Green Box – a re-usable box for shipping. Red represents seller experience and blue represents buyer experience.
CX customer journey sketching / customer insights of an interview with a doctor / end user of Citrix products
End user customer journey moments
End user interview with Olga, a globetrotting graphic designer who worked remotely for a month from Thailand, using Citrix products like ShareFile, Podio and GoTo Meeting to stay in touch with the Santa Clara offices.
GoTo Meeting user personas
Sample silhouettes of customer personas
One unique aspect of using a shopping cart on eBay is that many of the items on sale are one-of-a-kind, or available in very limited quantities. But we also couldn’t reserve items if someone put it in their cart – the items had to remain available to other buyers. So I used the metaphor of someone going tot the supermarket to buy cereal – he puts the cereal in his cart, then he remembers he needs milk. So while he’s looking at his milk, someone snatches his cereal away and buys it before he does. Illustrating the problem by using everyday, non-website situations really helped us to see how these situations would be really frustrating to users.
Painpoint: Too Many Buttons! One thing that happens in eBay is that we offer our users a lot of different ways to buy something or save it for later. So one of the by-products of that is a page with a lot of buttons! Quite often, we design based on what our one improvement/change would look like on the site – but often, we don’t take into account the cumulative effect of many changes made by many teams to the same page. This page was part of a story about a user who hears about a cool thermostat, then tries to go to eBay to buy it – and along the way, is confronted with a dizzying array of choices.
XenMobile day in the life storyboard
CubeLess scenario – for an app that helps mobile workers find cafes / shared workspaces
File sharing and collaboration app concept drawings
Group Gifts concept storyboard for eBay
GoTogether concept drawing – shared/social concert/event ticket buying on eBay
Think Tank 2014 – June / 3 day session with Citrix Execs, sketching the high level strategy / planning topics
Dave Gray’s style of drawing stick figures
David Sibbett’s “star people”
Doodle Revolution by Sunni Brown The Sketchnote Handbook by Mike Rhode The Graphic Facilitator’s Guide by Brandy Agerbeck Visual Meetings by David Sibbett Understanding Comics and Making Comics by Scott McCloud See What I Mean by Kevin Cheng Drawing Words and Writing Pictures by Jessica Abel and Matt Madden

Draw the Line: Better UX With Sketching

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Hinweis der Redaktion