Traditional music marketing has changed. In 2017, fans want a dialogue. They want content they can interact with. They want a story.

1. S O C I A L S T O R Y T E L L I N G :
M U S I C M A R K E T I N G I N 2 0 1 7
A S O C I A L M E D I A M A R K E T I N G W O R K S H O P

2. H O W D O Y O U S TA N D O U T ?
T H E C H A L L E N G E
There were 1.96 billion social media users in 2016 and that number is expected
to grow to 2.95 billion by 2020, which is one-third of the global population
On any given day, Snapchat reaches 41% of the millennial generation in the U.S.
YouTube reaches more 18-34 year olds than any cable network in the U.S.
The share of overall marketing budgets devoted to social media
marketing is expected to triple in the next five years
25% of the worlds population is on Facebook

3. 1.86 Billion 313 Million 600 Million 301 Million 1.3 Billion
H O W D O Y O U S TA N D O U T ?
T H E C H A L L E N G E
T O TA L P L AT F O R M U S E R S P E R M O N T H

4. STREAMING GOES
MAINSTREAM
VIDEO LIVE STREAMING
DYNAMIC
CONTENT
FAN
RELATIONSHIPS
CONTENT
RICH
BRAND
CONSISTENCY
VIDEO INFLUENCING
MOBILE GROWTH
BESPOKE
MESSAGING
TRUST
2 0 1 7 S O C I A L M E D I A T R E N D S

5. Channel Strategy &
Roles
Defining Story Pillars
Platform Best
Practices & Trends
Comms Planning & The
70 / 20 / 10 Rule
S O C I A L S T O R Y T E L L I N G :
M U S I C M A R K E T I N G I N 2 0 1 7
In our workshop, we will break down the four key tenets of creating a social storytelling strategy:

6. Traditional music marketing operated on a theory
that 20 impressions to a single fan would translate
into a sale.
Marketers today have to work much harder. Now it
is thought that it takes thousands of impressions to
convert a sale. In addition, fans now have a choice
on what impressions they’re served.
In 2017, fans want a dialogue. They want content
they can interact with. They want a story.
B E A S T O R Y T E L L E R ,
N O T A S A L E S M A N

7. WE SPECIALIZE IN CONNECTING
BRANDS, TALENT AND AUDIENCES.
W H O W E A R E

8. W M A O F F E R I N G
Creative Services
Social Media
Entertainment PR
Influencer Marketing
Digital Advertising
Strategy

9. TI TL E TEXT
9
O U R P A R T N E R S
X X X X X X X

10. 71%
INCREASE IN PROFILE
FOLLOWERS
46%
INCREASE IN AVG.
POST COMMENTS
50%
INCREASE IN AVG.
ENGAGEMENT RATE
1255%
INCREASE IN AVG.
POST LIKES
955%
INCREASE IN AVG.
ORGANIC REACH
I N S T A G R A MF A C E B O O K T W I T T E R
EYE-CATCHING NATIVE VIDEO STRATEGY QUALIT Y OVER QUANTIT Y A STRONGER BRAND IDENTIT Y
R E P U B L I C R E C O R D S C A S E S T U D Y
After defining story pillars and implementing a channel strategy,
we saw the following changes on Republic Records’ social platforms:

11. H E A D O F S O C I A L ( N Y )
As Head of Social, Deana oversees social strategy for
WMA’s US portfolio. Deana brings over 8 years
experience to WMA with a strong background in both
digital marketing and artist development. Hailing from
indie leader, Frenchkiss Records, distribution
powerhouse, The Orchard and (former) startup,
Grooveshark, Deana has developed and implemented
large scale digital campaigns for major artists across the
digital landscape.
A B O U T U S
S E N I O R S O C I A L S T R A T E G I S T
Currently based in Los Angeles, Jess brings over 6 years
of experience in the digital and social media industry to
her current role as Senior Social Strategist at WMA.
She began her career in the music industry helping artists
such as Pitbull and Rob Zombie develop their personal
and business portfolios online and has since gone on to
run digital and social campaigns for nearly 20 Top 40
artists.

12. WMA.AGENCY