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1. PERSONAL VIDEO:
YOUR UNFAIR ADVANTAGE
IN LEAD CONVERSION

2. Email is awkward …

3. But, did you see the price?
But, did you see the price!?!
But, did you see the price 😉

5. GOALS
WHY VIDEO TODAY
4 EASY WAYS TO CONVERT MORE LEADS
HOW TO IMPLIMENT IN YOUR DEALERSHIP
BONUS: BEYOND THE LEAD

6. 78%
55%
74%
of people watch
videos online
every week
of people watch
videos online
every day
of online traffic is
attributed to
video
VIDEO CONSUMPTION

7. 7%
Message Impact
38%
55%
VocalWords
Visual

8. Play 36 second video
CHARLIE FOXWORTH
Charlie@yourhome.net
396-561-64978

9. 4 Ways To Convert More Leads

10. 1) Knowledge

11. What a Lead WANTS
INFORMATION

12. What a Lead NEEDS
KNOWLEDGE

13. 2) Likeability

14. AMY CUDDY
14
When in doubt, smile

15. Benefits of a Compliment
• Demonstrates awareness & attention
• Shows respect
• Reframes the relationship
• Increases capacity to feel gratitude
• Seeds the building of trust
Roy Saunderson & S. Max Brown, Recognition Management Institute

16. Tips for Giving a Compliment
• Simple and sincere
• Needs to be spoken
• “Because”
• “I like this _____ because …”
Color, speed, mpg,
comfort,cool, family, best feature

18. 3) Trust

20. 4) Speed

21. 21x Lead Response
5 vs. 30 minutes

24. How?

26. What about the “I Don’ts”

27. Tips for better videos
1. Look into the camera lens
2. Set camera at or above eye level
3. Talk to one person
4. Do NOT use a script
5. Make sure light comes from the front
27

28. Start In One Department
Set Achievable Daily Goals
“Build Up, Don’t Beat Down” –
Joseph Argento
Measure & Share the Results

29. Bonus:

30. PRICING

31. TESTIM
ONIALS

32. DRIP CAMPAIGN

33. SURVEYS

34. Bombbomb.com/automotivesalesindustry