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1. Big Data is A Big Bust

2. Only Six Percent of marketing decisions are
made using Company Data!

4. Drowning in Metrics

5. Need a PHD in Analytics

6. Budget Reductions

7. Time

8. How Do You Measure Your
Marketing Today

9. Number of Clicks and Impressions
Bounce Rate
Time On Site

10. So What Should We Do

12. Source: 2016 Cox Automotive Car Buyer Journey research report
Dynamic
Number
Insertion (DNI)

13. Marketing Source
Sales Calls
Service Calls

16. Where is your traffic coming from
Is the shopper engaging with your page
Is the shopper engaging with vehicle photos

17. Page Load Time

19. Poor Consumer Experience
Wasted Marketing Dollars
Avg. speed needs to be around 3-7 seconds

20. CTA Mapping

22. Performing CTA’s
Focusing Customer On Next Action
Simplefing Pages

23. Form Tracking

24. Form Tracking

25. Form Tracking
Form to CRM

26. Form Tracking
Forms Getting Credit In CRM
Form Performance On Third Party Forms

27. What other things to look at for insight

28. GA Behavior Flow

29. GA Behavior Flow

30. GA Multi-Channel Funnel

31. GA Events

33. Thank You
Dan Moore
916.740.5854
Dan@vistadash.com