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MOBILE TRENDS
2016
13 hottest
mobile predictions
for the upcoming year
Why Mobile Will Rule
The 2016?
TREND #1
Mobile is eating the world very fast
more Google searches
on MOBILE
more Google searches
on MOBILE than on computers
more Google searches
on MOBILE than on computers
in 10 countries
(including the US and Japan)
Mobile-Only Users vs Desktop-Only Users
11,3%
Mobile-Only Users vs Desktop-Only Users
11,3% 10,6%
TREND #2
Mobile apps overtook our daily life
54% of time in digital media is
spend in apps
54% of time in digital media is
spend in apps
$70B in revenues from apps by 2017
54% of time in digital media is
spend in apps
$70B in revenues from apps by 2017
average person spends 68h per month
on his smartphone
TREND #3
Internet of Things: your fridge will get talkative
home devices connected
in one app
MOBILE DEVICES AS...
MOBILE DEVICES AS...
remote controls
MOBILE DEVICES AS...
remote controls
interface for social media
MOBILE DEVICES AS...
remote controls
way of updating,
ordering
services for all
household
interface for social media
TREND #4
Virtual Reality can replace the reality
TREND #5
Wearables boom - becoming a super-human
cheaper
more alternatives
smart watches
on-body health care sensors
smart jewellery
display devices (e.g. Google
Glass)
TREND #6
Everyone will become an UX Designer -
you’d better learn it too!
TREND #7
More gift hunts thanks to precise indoor
location
imaging
Wi-Fi
NFC
ultrasonic beacons
geomagnetics
TREND #8
Awesome new Wi-Fi standards & Li-Fi as a
gamechangers in usage of the internet
11ad
802.11ac
telemetry
11ah
Li-Fi
Wi-Fi in the
lightbulb
TREND #9
Application performance monitoring for all who
loves advanced statistic
mobile metrics
monitoring tools
statistics on mobile
monitoring of user behaviour
TREND #10
It’s video, video everywhere!
VIDEO ADS
ON MOBILE
VIDEO ADS
ON MOBILE
more eye-
catching
VIDEO ADS
ON MOBILE
more eye-
catching
compelling
VIDEO ADS
ON MOBILE
on social
media
more eye-
catching
compelling
VIDEO ADS
ON MOBILE
on social
media
in search
results
more eye-
catching
compelling
auto-play video spots
(like on Facebook)
auto-play video spots
(like on Facebook)
will become common
in all apps
TREND #11
eCommerce is going mobile
66% of time on eCommerce
is on mobile devices
66% of time on eCommerce
is on mobile devices
consumers will spend US$327 billion
on online shopping in 2016
TREND #12
Our heads in the clouds at work and at home
93% of Respondents are using clouds
58%30%
7%
5%
Public and Private
Clouds
Only Public
Clouds
Not using cloud
Only Private Clouds
collaboration
object
storage
monitoring
communication
database
TREND #13
Android vs iOS vs Windows war will continue
MORE:
2016 Predictions For Open Source eCommerce Platforms, Jeffrey Wisard, Speckyboy
6 Mobile Marketing Trends to Expect in 2016, Emma Sarran Webster, Business 2 Community
Apps, represents 54% of the time spent consuming digital media, Shane Schick, comScore
Building for the next moment, Jerry Dischler, AdWords
Cloud computing trends, Kim Weins, Right Scale
Number of Mobile-Only Internet Users..., Adam Lella, comScore
The “Internet of Things” will be the world’s most..., John Greenough, Business Insider
The Top 7 Online Marketing Trends That Will Dominate 2016, Jayson DeMers, Forbes
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