This document provides tips on using LinkedIn, including how to set up a profile, connect with others, join groups, and gain recommendations. It notes key LinkedIn statistics such as having over 101 million members worldwide and that 95% of users are college educated. The first step outlined is to set up a complete profile with a photo, headline, experience, and sections to build credibility. The next step is to connect with colleagues, search for contacts from one's company, and join relevant groups to network and find leads. The document encourages participating in groups and giving recommendations to gain endorsements and show expertise.

1. LINE OF BUSINESS 1
How-To Guide on LinkedIn

2. Table Of Contents
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•LinkedIn Statistics & Demographics
•What can LinkedIn do for Me?
•Step 1: Setting up Your Profile
•Basic Info
•Tips on What to Write for each Section
•Tips on a Great Profile
•Other Sections you Can Add
•Step 2: Connect
•Join Groups
•Recommendations & Endorsements
•Post an Update
•Profile Stats
•LinkedIn Visualization

3. LinkedIn Statistics
• 101,000,000 members worldwide
• 70% of LinkedIn members are aged 25-54
• The industry sector with the largest presence is IT followed by Finance
• 95% Are College Educated, 37% Are Post-Grads
• LinkedIn Is Ranked #1 For A25-54 HHI $150K+ (Index 338)
• 24% Have A Portfolio Value of $250K+
• 56% Have An Account With An Online Brokerage
• 60% Have An Account With An Offline Brokerage
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4. What Can LinkedIn Do for Me?
 Establish & control your professional profile
 Connect with clients, colleagues, vendors & prospects
 Stay top of mind with your connections and network
 Build credibility with recommendations &
endorsements
 Join and participate in groups to network & prospect
 Showcase your expertise and knowledge
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5. 5
Step 1: Setting Up Your Profile
Make a GREAT 1st
Impression
•Upload a professional headshot
•Connect your profile to your company page when prompted
•Create a headline of what you do with keywords people search for
•Your headline will show with your picture to others in the news feed
•List your last few jobs and responsibilities to build credibility
•Complete the Summaries & Specialties Sections of your Profile
•Join Groups on LinkedIn to match your industry
•Add any associations you belong to & personal interests
•For more info on how to create a great profile, click here:
•And for a video:
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6. Basic Information
Your headline will be seen with your name, this is your
chance to let people know what you do in one phrase.
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7. Tips on What to Write for Each Section
Personalize
your Profile
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8. 8
Tips on a Great Profile
Secure your Vanity URL
1. Edit Profile
2. Click “Customize your public profile
URL”
3. Choose your real name as your
URL
4. Add this to your email signature and
any social sites your on
Customize the Websites on your
profile
Add any landing pages (up to 3 other
sites)
Make your Profile Viewable to
Everyone
Visit LinkedIn’s Training
Center for more details
on how to set up a
profile:
http://learn.LinkedIn.com/profiles/
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9. Overview
Sections
Certifications
Languages
Patents
Publications
Skills
Applications
Blog Link
Box.net Files
Creative Portfolio Display
E-Bookshelf
Events
Google Presentation
Huddle Workspaces
Lawyer Ratings
Legal Updates
My Travel
Polls
Projects and Teamspaces
Real Estate Pro
SAP Community Bio
SlideShare Presentations
Tweets
WordPress
Optional Sections you can add to your profile
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You can connect to our blog when it’s up through
WordPress, or show people what’s on your reading list
with E-Bookshelf. Click for more: http://www.linkedin.com/static?
key=application_directory&trk=hb_side_apps
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10. Step 2: Connect
• Connect w/Colleagues first to build up your connections
• Under Companies, Search for Webster Bank & Webster Financial
• Connect with your Business Partners & Investors
• Connect with Prospects
• Join relevant Groups on LinkedIn to exchange ideas and information
• How to Find People
• Type the person’s name in the search bar
• Upload your email contacts through the Add Connections
• Once you find someone you know, click Add to my Network
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11. Join & Participate in Groups
Step 1: Find Groups
• Go to Profile  Groups to find relevant groups
• Search keywords under Group Directory
• Click on Groups You May Like to browse
• Create your own group to spark conversation and network
• Once you join or create a group, participate in the conversation
Step 2: Participate
• After joining a group, add value to the conversation & participate
• Great source of leads or access to industry knowledge
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12. Build Credibility with Recommendations & Endorsements
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• The most powerful form of social
marketing is when someone else sells
your product for you
• Recommendations and Endorsements
showcase your credibility to the world
• To get a Recommendation or
Endorsement, try giving them out first
• Recommendations & Endorsements
are shared in the LinkedIn news feed
• Go to Profile  Recommendations to
manage yours & ask or give one
• Click here to learn about Endorsements
• If you’re governed by FINRA, read this

13. Post a Status Update to Your LinkedIn Network to Stay Top of Mind
• Update your LinkedIn network with a status update and let them know what you’ve
been working on, what news you recommend, or to spark conversation
• LinkedIn status updates are similar to Twitter & Facebook status updates
• You can push your tweets from LinkedIn to Twitter, or send your LinkedIn updates
to your Twitter feed by installing an app
• LinkedIn now has the capability to @ mention someone like Twitter
• You can also comment, like, or share other people’s updates
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14. View Your Profile Stats & Ask for Introductions
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See who’s looking at your profile.
Located on the bottom right side
of your Home page.
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The power of LinkedIn is in the
connections of your connections.
See who you’re connected to and ask for
introductions.

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LinkedIn Visualization of my Network
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This is a visualization of my LinkedIn network and how
everyone is connected. Get connected!

16. Thank you!
Dawn Melesko
Social Media Community Manager
Webster Bank
O: (203) 741-4783
http://www.LinkedIn.com/in/dawnmelesko
www.twitter.com/dawnmelesko
Connect with Webster Bank
http://www.LinkedIn.com/company/webster-bank
blog.websteronline.com
http://twitter.com/WebsterBank
http://facebook.com/WebsterBank
http://youtube.com/WebsterFinancial
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