My keynote speech at The Economist's "Big Rethink" CMO conference on March 13th, 2014 in New York City. I described six mega-trends shaping the near future of marketing: 1. The Addressable Customer 2. Technodiversity 3. Advertising’s Hollow Middle 4. Invisible Threats 5. Two Minds of Marketing 6. The Vanishing CMO For more information, contact me at contact@davidrogers.biz, or visit me at www.davidrogers.biz WATCH the VIDEO at: https://www.youtube.com/watch?v=xl9zMzrP_GM