4. What is Linked In
LinkedIn is a social networking website for
people in professional occupations.
~~~
Founded in December 2002 and launched on
May 5, 2003, it is mainly used for professional
networking.
~~~
As of January 2013, LinkedIn reports more
than 200 million acquired users in more than
200 countries and territories
5. History
“We’re here to build a business, not to create something cool.
MySpace and Facebook have done really well. And I think they can
monetize what they have built, probably by adding in more e-
commerce. But I think the opportunity on the business side is
ultimately larger.”
“People who have been working for at least 10 years have a
network. It doesn’t come from networking; it just comes
automatically, from going to work. But people tend to lose touch”
“Those networks are valuable. I see business as a Darwinian
enterprise. People tend to hire and make other business decisions
by drawing on these personal networks. Is a job candidate honest
or hard-working? You can’t tell from a resume or even from an
interview. That’s why people fall back on trusted relationships.”
Konstantin Quericke – co founder 2003
6. Membership
In January 2013, the countries with the most
LinkedIn users were:
United States with 74 million members
India with 18 million members
United Kingdom with 11 million members
Brazil with 11 million members
Canada with 7 million members
Australia with 4 million members
UAE with 1.3 million members
7.
8. Profile
Full name and Image
Personalise your Headline
Work History
Customise url
Ask for Recommendations / Endorsements
Connect your Twitter Account to Linked In
Add Relevant Organisations, Projects,
Accreditations
Skills & Expertise
9. Company Profile
Create a company profile
Use search words in personal profile
that are included in company profile
Increase size of network
Participate in Linked In Groups
Ask people to follow and to send
recommendations
10. Keywords – You and Your Company
What are the ten words you would use if
you wanted to find yourself on Linked
In?
11. 10 Top Tips
1. Use Regularly and systematically
2. Never miss an chance to connect
3. Map your prospects
4. Use In Mail
5. Use search facility
6. Follow companies and keep an eye on
change
7. Use groups
8. Make your profile work for you
9. Look and Look back
10.Use Signal
Hinweis der Redaktion
Who is on Linked InWhat do you do on it Where do you go on itWhen do you go on itWhy go on it