ChaseMiraclesPortfolio

ARTIST MANAGEMENT –
Artist Selection, Target Audience Profile, and Artist Analysis + SMART Goals Template
David “iTsPrafit” Smith
Artist: Chase Miracles
FOUNDATION
David Smith - Top 3 Strengths: Visual, Musical, & Kinesthetic.
1. Review the artist requirements in FSO and select an independent artist based on
the given criteria.
Provide the artist’s name and at least one website where I can check out their
music and/or look and aesthetic.
Our artist for this assignment is Chase Miracles and can be found at:
https://www.instagram.com/chasemiracles/?hl=en
2. Identify one well-known artist that is similar to your artist and that would likely
share a target audience.

A well-known artist we believe is like Chase Miracles is Tinashe. Both Chase and Tinashe
combine singing and rapping while ultimately sticking to an R&B, Pop oriented style in
their music (Marcelo, 2022). Both artists are also skilled in songwriting and dancing,
incorporating these in their artistry throughout the years (Thompson, 2015). Their styles
embody power and freedom, allowing their audience to understand they can take control
of their craft as well as “celebrating everything special about being a woman” (O’Neal,
2021).
Answer the questions in the “TARGET AUDIENCE” section below for your artist’s
audience based on research into the well-known artist that you have identified.
A minimum of one resource is required to be cited and listed in APA format in
the Target Audience section.
TARGET AUDIENCE
3. Target Audience - Demographics:
In 1 or 2 well-written paragraphs, provide information regarding the
target audience’s age (5-10 age year range), relevant social communities
or scenes they’re in, lifestyle descriptions, and anything else you deem
relevant. Use this article to help guide additional inclusions.
Chase Miracles’ target audience ranges from both male and female
from the ages of 17 to 30. Chase is involved in the urban music scene
immersing herself in places such as the Little Caesers Arena in Detroit,
Michigan, Atlanta, Georgia and Los Angeles, California. Chase has
developed her brand, music visuals and creative style in all of these places
aligning herself with producers, engineers and visual directors to optimize
the experience for her audience through quality sound and visuals
(Ballinger, 2022). Chase Miracles also launched her tour in October of this
year titled the “Free Press Tour” out of Royal Oak, Michigan which was
sponsored by House of Classics Records, The Apply Pressure Collection,
LLC. and Yah Hayah (Instagram, 2022).
Chase Miracles’ target audience is prone to have passions for music
and fashion as well as her, for they attend open mic events, fashion shows
and music video shoots. They are individuals who are members and
contribute to Detriotrap.com which is a Hip-Hop/Rap influenced platform
that promotes and curate's events surrounding the genre. Her target
audience is also consistent with their fashion choices and styling, wearing
brands like Moncler, AKIRA, and Fashion Nova.
4. Target Audience- Psychographics:

Give 3 specific examples of each of the following behavioral categories as
they pertain to your artist’s target audience.
1. Dancing, Car Enthusiast and Wardrobe Styling.
2. Apply Pressure Collection, Yah Hayah Clothing, and Moncler.
3. PREQUEL, Power 106 & United Masters.
4. Pharrell, Kanye West & Offset.
5. Summer Walker, Doja Cat & Tink.
6. So You Think You Can Dance?, Wild ‘n Out & Family Feud.
5. Quick Pitch
Read this article about how Spotify uses quick pitches in their playlisting
decisions (there are example pitches at the bottom of the article), as well
as any additional research into the process that you would like to utilize.
Write a 500-character maximum pitch for your artist.
Chase Miracles is a singer songwriter who utilizes the influences of
rap and hip-hop to create her overall sound. From Detroit, MI, Chase has a
passion for music & fashion. Chase embodies feminism in her music,
encouraging fans to express themselves. She travels often to Atlanta and
Los Angeles to further expand her fanbase and embarked on her “Free
Press Tour” in October of this year, out of Royal Oak, MI where she
performed records, “Go In”, “Space”, “Lil’ Miss” and her latest single,
“PPP”.
6. Primary Platforms
Identify at least 3 online platforms (examples: Instagram, Twitch,
SoundCloud) that you feel will be crucial to the success of your artist
based on their music, personality, strengths, fan habits, and the success
of similar artists.
List the 3 platforms you have chosen below and prove a minimum 2-
sentence description for each regarding why you feel that platform is
important and why your artist could thrive there.
Instagram – I believe Chase Miracles has already started a strong
following on Instagram, for she showcases her different passions and
skillsets which include dance, fashion, and music. I believe if she
continues to be consistent with her content, it can propel her to the next
level in her career, for investors are able to see a wide range of what she

does as opposed to limited options.
Spotify – Chase is already releasing music on streaming platforms, for if
she continues her brand consistency and development of sound, Spotify
can be a huge breakthrough platform for her. Also, being included in
Spotify playlists allows artists to be further discovered for this would be
beneficial for her and her career to have some of her music be featured on
these playlists.
PREQUEL – The PREQUEL App allows creatives to upload and edit their
images while also having a timeline and/or feed. Users can follow each
other, comment, and even share each other’s images on other platforms.
Chase Miracles utilizes the app to edit a lot of her photos, and if she
remains consistent with the platform, it may give her and her audience
another outlet to get to know her and her music even more.
7. Provide at least two pictures of ideal members of the artist’s target audience.
Remember to consider the demographic and psychographic information you
listed above when choosing these images.

GETTING TO KNOW THE ARTIST:
Discuss the questions sections below thoroughly with your group in regards to your
artist, then answer them in writing.
Talents
Choose at least 3 talents out of the list below that apply to your chosen artist and
write 4 sentences describing each talent (total of 12 sentences).
Please elaborate and provide specific details, considering things like particular lyrics that
grabbed you or got them attention, influences, other artists they get compared to, etc.
1. Singing and/or Rapping – Chase Miracles is skilled in both singing and rapping, for
she incorporates both throughout her records. She exploits her singing for her
hooks and melodies while still having a strong sense of rap with her witty lyrics.
These come to Chase’s advantage for she elaborates the feelings of independence
and feminism through both singing and rapping. It allows listeners to have a
calming experience but at the same time being able to dab into the affirmative
tone of her raps. Her musical style can be comparted to those of Tinashe, Jhené
Aiko and Tink, for she combines rhymes and melodies to express her soulful
journey of love, feminism, and empowerment.
2. Look and/or Aesthetic – Chase Miracles expresses herself and her brand through
her exquisite fashion choices. She makes it her business to find unique pieces by
collaborating with brands such as the Apply Pressure Collection & Yah Hayah
Clothing. Chase doesn’t limit herself when it comes to her fashion choices, for she

utilizes a mixture of fur coats and short skirts matching them with knee-high boots
and stockings. Furthermore, Chase remains consistent with her brand and topics
that define her through her outfits which embody power and independence.
3. Modeling – Chase Miracles doesn’t limit herself, at all. She is also skilled in her
modeling, for she consistently demonstrates these through her content on social
media. Chase showcases her modeling skills through her Instagram and PREQUEL
feeds to add on to her artistry. Chase Miracles models for her cover arts as well as
promotional photo shoots and is attentive to tagging modeling agencies such as
Wilhelmina Models & Ford Models.
Elements of Experience
Choose at least 3 elements of experience that apply to your chosen artist and write 4
sentences describing each element of experience. (Total of 12 sentences) Please
elaborate and provide specific details.
1. Recording/Producing – Chase Miracles has consistently maintained her records to
be of quality. She makes sure she aligns herself with prominent producers and
engineers to do so. Chase travels from Detroit, MI to Los Angeles, CA to properly
record and engineer her upcoming records. She has worked with producers such
as Smitty Soul and engineers such as Mike Wyatt.
2. Touring/Booking Themselves – Chase launched her own solo tour out of Royal
Oak, Michigan titled the “Free Press Tour”. She aligned herself with brands that
later supported her through sponsorships including the House of Classics, LLC., the
Apply Pressure Collection and Yah Hayah Clothing brand. Chase also collaborated
with other up and coming artists such as Leah Envy Lele, Zoe Moove & CLASS. The
“Free Press Tour” also featured vendors such as 2 Piece Savage, Hey Luff! & Top
Shelf or Die.
3. Publicity – Chase Miracles does publicity for herself and for other brands. Through
her music, fashion and modeling she collaborates with brands and promotes them
through her social media platforms. While Instagram is her most prominent
platform, she leads her audience to the accounts of these brands which include:
The Pose Experience, Detroit Rap & The Paper Gallery. By doing publicity for these,
Chase has grown her social media audience amassing 10.9K followers on
Instagram to date.
ARTIST SWOT ANALYSIS
To evaluate your chosen artist, write 4 sentences describing each element of a SWOT
analysis. (Total of 16 sentences) Please provide a minimum of 2 specific examples of

each category and give specific details.
1. Strengths – Chase Miracles is able to release any genre of music as an independent
artist, since the release of her R&B/Soul album “Audio Therapy, Vol.1” the style of
new music released is considerably heavy hip-hop influences. Also, as an
independent artist Chase Miracles has the comfort of reaching an audience
specific to her liking. She has affiliations with companies such as DetroitRap.com,
Derrick Dollah Jones, and various recording studios mainly across the Detroit
regional landscape and states such as California and Georgia. A key internal
strength that our artist possesses is a silent partner that acts as an Agent in regard
to locating potential venues for the artist to perform.
2. Weaknesses – Our artist does not have a team to help with structuring the proper
channels for developing revenue. Being able to release any genre of music can
significantly alter the target market group or fanbase for the artist. Sticking to
what the artist has curated as a support group can be managed best with a clear
genre in mind. Having multiple affiliations can lead to conflicts of interest within
the artist development process.
3. Opportunities – Instagram is a platform that our artist is very familiar with and
uses as a platform to showcase musical talent, fashion and dance. This platform
can be utilized as a funnel to multiple media channels where the artist can
promote upcoming shows, merchandise, and dance courses. Spotify is also a
platform for marketing through artist playlist and leaves potential sync licensing
opportunities available.
4. Threats – With the idea of ancillary pay as an addition to an artist portfolio that
can be favorable to big labels for partnership deals, our artist has not created any
other revenue channels. With examples like Rihanna and her X Fenty brand, Gwen
Stefani founded L.A.M.B. a fashion line, and Queen Latifah
musician/Actress/President of Flavor Unit Productions. Fandom is also a key factor
in competing with bigger digital audiences similar to Beyoncé “Bey-Hive” and
Rihanna “Navy” fan groups.

ACTION ITEMS
Read this article regarding potential revenue sources for an independent artist: -
https://bandzoogle.com/blog/18-ways-musicians-can-make-money
For each of the 2 strengths identified in the SWOT analysis, brainstorm a list of 3
potential revenue sources for the artist. (Total of 6)
STRENGTH 1 – Potential Revenue Sources
1. Use social media sites such as Instagram and TikTok to promote her music and
gain monetization through those apps.
2. Crowdfunding – being able to earn revenue and bring fans along on her music
making journey and seeing her creative process
3. Create and put vinyl’s up for sale. Vinyl's have had a huge increase in sales and a
survey from Spotify showed that vinyl's were the top merch choice across almost
every genre.
STRENGTH 2 – Potential Revenue Sources
1. Book live shows. Having a connection to finding venues to perform is a great
advantage to have as a smaller artist.
2. Sell merch. At these live shows she can sell shirts, posters, and those vinyl's, and
gain two revenue streams at once.
3. Collect live performance royalties. If performing original music at a licensed venue,
the Performing Rights Organization pays the songwriter royalties for the
performances.
For each of the 2 weaknesses identified in the SWOT analysis, brainstorm a list of 2
potential ways to improve or fix the issue/circumstance. (Total of 4)
WEAKNESS 1 – Potential Solution
1. Hire a manager. This way, she’ll be able to have someone handle all her revenue
streams and help promote her music more.
2. Hire an agent to help handle any bookings. This way she can potentially book more
live appearances and an agent can help make sure she’s getting the best deal.
WEAKNESS 2 – Potential Solution
1. As a smaller artist still trying to gain a bigger following, it’s important to stick with
one music genre to help establish herself as an artist.
2. She should pick the genre that she feels most drawn to and enjoys making and
recording. This way, her music will be more authentic, which fans like to see, and
can gain a bigger following. Her fans will share her music and spread her name
because they feel strongly about her music.

References
Ballinger D. (2022) @OfficialBelieve3 on Instagram. Retrieved Oct. 30, 2022 from,
https://www.instagram.com/officialbelieve3/
Instagram. (2022) @ChaseMiracles on Instagram. Retrieved Oct. 30, 2022 from,
https://www.instagram.com/chasemiracles/
O’Neal, Lonnae. (Feb. 26, 2021) “Tinashe’s cover of ‘I’m Every Woman’ brings the R&B
anthem to a new generation”. Anscape, Retrieved Oct. 30, 2022 from,
https://andscape.com/features/tinashes-cover-of-im-every-woman-brings-the-
rb-anthem-to-a-new-generation/
Richman, Ellice, and Yasmin Marcelo. (May 21, 2022) “Tinashe, an Artist Who Deserves to
Be Heard and Seen.” The Runner, Retrieved Oct. 30, 2022 from,
https://therunneronline.com/31741/features/tinashe-an-artist-who-deserves-
to-be-heard-and-seen/
Thompson, Eliza. (April 9, 2015) “11 Reasons to Make Tinashe Your New Obsession”
Cosmopolitan, Retrieved Oct. 30, 2022 from,
https://www.cosmopolitan.com/entertainment/music/a38827/tinashe-is-the-
best/

ARTIST NAME: Chase Miracles
TEAM MEMBERS: Samantha Correa, David Smith & Ernesto De La Guardia
3- MONTH REVENUE GENERATION
INITIAL
Brainstorm the goal that you have in mind. What is the general thing you hope to
accomplish? Think of this as a scratch pad where it’s okay to be broad, as you will be
dialing it in with more specifics later.
GOAL
IDEA To immerse our artist Chase Miracles into serving as an ambassador for fashion brands to
create another revenue stream.
S
(4 sentences and at least 1 gatekeeper required)
What do you want to accomplish? What gatekeepers are involved and what are their
titles/roles? Who needs to be included? Why is this a goal?
SPECIFIC
We would like to partner Chase Miracles with local brands to generate more revenue.
Gatekeepers such as Richard Saghian, founder of Fashion Nova, would be involved. Both
Chase Miracles and Fashion Nova would be included to form an agreement for promotion
of the brand. This is a goal for it would further expand Chase’s revenue by serving as an
ambassador to Fashion Nova. Promoting the brand will allow Chase to generate more
revenue given the brand has a large audience and influence already.
M
How can you measure progress and know if you’ve successfully met your goal? Can you
phrase this in a way in which success can be verified with a “yes” or “no”. For example,
“Did we book a paying show at The Social in Orlando within 3 months?”
MEASURABLE
“Can we reach out to Fashion Nova’s team within 3 months to attain what’s needed to
promote the brand?”
A
(4 sentences required)
What are the skills and/or connections required to achieve the goal? Do you, your team,
or your artist have these? If not, can you obtain them? What is the motivation for this goal?
Is the amount of effort required on par with what the goal will achieve?
ACHIEVABLE
Skills such as having a following online as well as modeling knowledge would be needed
for this goal. Chase Miracles already has both, given she has experience with promoting for
local brands as well as working with modeling agencies. The motivation behind this goal
would be to increase her revenue by placing her in a field she’s familiar with. The amount of
effort is on par, given Chase Miracles is no stranger and passionate to promoting fashion
brands and modeling throughout her journey as an artist.
R
Why am I setting this goal now? Which aspect of your artist’s long-term career objectives
does this goal fit in with, and how does it contribute to achieving that?
RELEVANT
We’re setting this goal now to give us enough time and to be prepared to be declined. In
terms of long-term career objectives, this goal fits in with the fact that it would further
immerse Chase into the fashion realm of social media. By achieving this, it would not only
increase Chase Miracles’ revenue generation but also increase her audience. By pairing her
with Fashion Nova both her revenue and audience will increase and be exposed to a newer
demographic.
T (4 sentences required, including at least 1 potential obstacle and 1 potential solution)

What’s the deadline and is it realistic? Why do you feel it’s realistic, attainable, and/or
relevant? What are the potential obstacles that could keep your artist and/or team from
hitting this target? What is a potential solution for one of these obstacles?
TIME-BOUND
The deadline to reach out to Fashion Nova would be 3 months. We feel it’s attainable given
the brand is constantly looking for talent for promotions. Potential obstacles include those of
being denied the request or not being able to get in-touch with the brand due to high
amounts of request already being sent their way. A solution for this would be to showcase
Chase Miracles’ history with promoting for fashion brands and modeling, or to reach out to
another fashion outlet.
SMART
Review what you have written, and craft a new, formal goal statement based on what the
answers to the questions above have revealed.
GOAL
Our goal is to obtain a partnership for our artist Chase Miracles with a fashion brand Fashion
Nova whom already has an existing audience and influence to create a new and higher
revenue generation.
3- MONTH CONTENT CREATION
INITIAL
GOAL
IDEA To have our artist Chase Miracles further immerse into the world of Tik Tok to further expand
her content creation as an up-and-coming artist.
S
SPECIFIC
We would like for Chase Miracles to further curate content for Tik Tok by including recently
released records onto her videos. A potential gatekeeper would be Sharron Lynn, who holds
99K followers on Tik Tok and is a lifestyle blogger. Chase Miracles already follows her and it
would be beneficial to potentially collaborate with Sharron given her influence on the
platform. This goal would allow Chase to further build her content creation as well as
expanding her audience on the platform to match the following she holds on other social-
media platforms.
M
MEASURABLE “Can we achieve 500 followers on Tik Tok for Chase Miracles within 3 months?”
A
ACHIEVABLE
Skills such as knowing content creation as well have having records to back them would be
needed. Our artist Chase Miracles already has these, for she is consistent with her music
releases though we would have to work on consistency for the specific platform, Tik Tok. The
motivation for this goal is to immerse our artist into the ever-growing audience of Tik Tok to

expand her content creation. The amount of effort is on par, for our artist enjoys content
creation for she can channel her records, style and journey with her fanbase.
R
RELEVANT
We’re setting this goal now to give Chase a reasonable amount of time. In terms of long-
term career objectives, this goal fits well within those, for it will expand her content creation
with the purpose of reaching new and bigger audiences. Also, given Tik Tok is a fast-paced
platform, this timeframe would allow chase to focus on the goal which ultimately would
motivate her to create more content.
T
(4 sentences required, including at least 1 potential obstacle and 1 potential solution)
TIME-BOUND
The deadline for reaching the 500 followers is of 3 months. We feel this is realistic given Chase
Miracles is already on the platform and gaining a following. Potential obstacles may include
being shadow-banned or lacking consistency of creation. Solutions for these is curating
videos that specifically target Chase Miracles’ demographic as well as including non-explicit
sections of her records on the content being created.
SMART
GOAL
Our goal is attaining a larger creation of content for our artist Chase Miracles for the social-
media platform Tik Tok to maintain a consistent audience and fanbase on the influential
platform.
3- MONTH AUDIENCE GROWTH
INITIAL
GOAL
IDEA To broaden our artist’s, Chase Miracles, audience by showcasing a more personal outlook
into her personal life and journey of being an artist.
S
SPECIFIC
To broaden our artist fanbase by showcasing Chase Miracles’ journey as a musician and
further detailing what she has going on now. Gatekeepers such as Ebro Darden, a media
executive and radio personality, would further support this goal. Reasons for that being is we
could place Chase Miracles for interviews with him as well as getting her records played on
the radio, for it would reach a larger demographic. This is a goal due to the fact it would
reach her already existing fanbase as well as giving others the opportunity to getting to know
her.

M
MEASURABLE
“Can we reach out to Ebro Darden or Hot 97 regarding an interview within the next 3
months?”
A
ACHIEVABLE
Chase Miracles currently has experience with live performances and releasing records
meaning she has a fanbase and a following curated. While these skills are highly important,
we haven’t seen her do interviews sharing her artistic journey or her songs being played on
radio. We believe our artist has the skills to do so, for she has enough experience and records
as an up-and-coming artist to sit down, share and be played on radio. The motivation
behind this goal is to book an interview and/or to get her records played on the radio to
further expand her audience.
R
RELEVANT
Setting this goal now will allow us to properly prepare for it to work, or not. This goal would
serve our artist’s long-term career objectives for radio programmers will get to know her with
recent records as well as reaching a larger audience. If it doesn’t work now, it would still give
us time to continue working on the goal prior to the 1-year deadline. Furthermore, this would
contribute to the goal for being played on radio and having an interview with such influence
would reach an audience that hasn’t heard of Chase Miracles before.
T
TIME-BOUND
The deadline seems realistic to reach out to the media personality. We feel it’s realistic, for
the host is constantly searching for emerging talent to interview and give feedback on
already released records. Potential obstacles we might face are those of not being able to
get a hold of the gatekeeper or to be denied the request. A solution for this would be to
reach out directly to the radio station, Hot 97, or to find another media and radio personality
to approach the idea to.
SMART
GOAL
Our goal is to broaden our artist Chase Miracles’ audience growth by placing her on
interviews and radio stations that are influential to her demographic.
6- MONTH REVENUE GENERATION
INITIAL

GOAL
IDEA We want our artist to perform more live shows and get paid to broaden her live performance
experience and have more stage-based performances.
S
SPECIFIC
Chase Miracles has done several live performances so far, but they’ve been very small
intimate performances usually just in a room with some people around. We’d like her to
perform at an actual venue with a stage to gain more experience. We want her to get paid
for a live performance. We’d like to have a performance booked at Fifth Avenue bar in
Royal Oaks, Michigan 6 months from now. Our gatekeeper will be the event specialist that
works for the bar. They will help with organizing the event and making deals for payment.
This is a goal because this is a chance for her to perform in front of a larger audience and
gain more fans.
M
MEASURABLE Did we book a paying show at Fifth Avenue within 6 months?
A
ACHIEVABLE
Chase Miracles would need performance skills and enough music for a small set. She has
both, which gives her an advantage. Any connection needed would be with someone who
works at the bar or even specialist themself. Right now, we do not have those connections,
but they can be obtained. We can reach out to the event specialist, who always answers
every call, and pitch Chase to them for an opportunity to perform. The motivation for this
goal is to gain more live performance experience with a larger audience so she can start
working her way up the ladder. The amount of effort is well work what the goal will achieve,
as it helps her gain experience but also the opportunity to gain more fans and followers.
R
RELEVANT
We are setting this goal now so we can start building up her live performance experience
and help her gain more exposure to potential promoters, fans, and other professionals she
can potentially work with in the future. By starting off with a small venue like Fifth Avenue,
she can begin getting comfortable performing on a stage in front of more people than she
has in the past. This also is an opportunity to begin establishing her stage presence. This will
help her gradually start performing on bigger and bigger stages and having more
experience can gain her the help of a booking agent or concert promoter.
T
TIME-BOUND
The deadline for booking a paid performance at Fifth Avenue is 6 months from now on May
13th. This is realistic because it gives us ample time to contact the venue and coordinate and
negotiate terms for Chase Miracles. This also gives us plenty of time to find a date that works
well for everyone involved. One potential obstacle is that we aren’t able to get in touch with

the event specialist, or they don’t want to take us on. A potential solution is if we can’t book
the event at Fifth Avenue, start looking and contacting other venues of similar size.
SMART
GOAL
Our goal is to book Chase Miracles a paid performance at Fifth Avenue bar in Royal Oaks,
Michigan within a 6-month time frame and in turn gain more exposure, performance
experience and gain a stage presence.
6- MONTH CONTENT CREATION
INITIAL
GOAL
IDEA We want Chase Miracles to film and upload behind the scenes content to show her
creativity and hard work for fans to see and potentially gain more fans.
S
SPECIFIC
We want Chase to start showing more of her behind the scenes creative process on social
media such as TikTok and YouTube. A gatekeeper for this would be Megan E, a
videographer and content developer. She can help with creating this behind-the-scenes
content and keeping up with a consistent upload schedule. We would want Chase to
upload behind the scenes related content at least 3 times a week on TikTok and more full-
length videos on YouTube every two weeks. This is a goal because it will give fans a chance
to see more of Chase and how she works as an artist. Fans love seeing how a song or music
video is made behind the scenes of a tour or live event. This is also a chance for new
potential fans to come across this content and be prompted to check out her music.
M
MEASURABLE Has Chase Miracles gained more fans since starting a consistent upload schedule?
A
ACHIEVABLE
Skills needed for this goal are the ability to create music and music videos. Both of which
Chase Miracles has. The connection we would need is with Megan to begin planning a
filming schedule around Chase’s creative schedule. We don’t currently have this
connection, but it will be easy to obtain as she is a freelance worker who is still small in the
game. The Motivation for this goal is to show fans more of Chase and the process of her
creative works. This can also gain the attention of new fans. The amount of effort will be
worth the goal because fans love watching behind the scenes content and having a
consistent upload schedule that isn’t too often will keep fans interested and engaged.

R
RELEVANT
We are setting this goal now because it gives enough time to curate a decent amount of
content and be able to see how the videos are performing online. This fits in with the goal of
gaining more exposure as an artist. Fans will get to see more of her personality and creative
process and can create more buzz online. These videos can also attract the attention of
other artists or other industry professionals that might want to work with Chase either now or
in the future.
T
TIME-BOUND
The deadline for this goal is 6 months from now. This is realistic because it gives plenty of time
to create different types of behind-the-scenes content and see how these videos are
performing. This also gives us time, if they aren't performing well, to figure out why and adjust
the content accordingly. A potential obstacle is not being able to find and/or hire a
videographer or content creator. The solution to this problem is to take on the job ourselves
and film the content and keep up with editing and uploading. It would be more work, but it
can be done.
SMART
GOAL
Our content creation goal is to hire a videographer/content developer, create behind the
scenes content, and keep up a consistent upload schedule on both TikTok and YouTube
within the next 6 months to gain more fans and exposure and increase her following.
6- MONTH AUDIENCE GROWTH
INITIAL
GOAL
IDEA Gain a connection with another artist with a similar music genre and a bigger fan base for
more exposure.
S
SPECIFIC
The goal is to gain a connection to another artist who can help boost Chase Miracles
audience. An artist with a similar music style, that way their fans are more likely to find interest
in Chase and want to listen to her music. A gatekeeper for this would be WooDaRealest. He
is another rapper in the industry with a bigger following than Chase, but not so big that she
wouldn't be able to get in contact with him. This is someone she already follows so we know
she knows of him and his music. Developing a connection with him can help give her more
exposure to his audience which can transfer over to her. We would include his manager too
to see what we could do to work together with him in the future.

M
MEASURABLE Have we gotten in contact with WooDaRealest and started a conversation?
A
ACHIEVABLE
Skills required for this goal are good communication and determination. We want to show
that we’re serious about this connection and to learn more from him. The connections we’ll
need are WooDaRealest and his manager. These are not connections we have right now
but can be obtained. The motivation for this goal is to gain more connections in the industry
and to grow Chase’s audience. The amount of effort is completely on par with the goal.
Having a connection with someone who is a little more popular in the industry can not only
help Chase gain more of an audience, but it can also open up more opportunities to meet
even more people in the industry that can be beneficial for Chase and her music career.
R
RELEVANT
We are setting this goal now because it will allow enough time to get in contact with
WooDaRealest. Since he is also an artist, he might have a busy schedule and there's no way
to predict when he'll be free. In this time span, there is a better chance of getting a response
and starting a conversation and still making our goal. This goal fits in with both gaining an
audience and gaining industry connections. Connecting with other artists is a great way to
expand your network as they can introduce you to people you may not have had the
chance to meet otherwise. Gaining a connection with another artist is also a great way to
grow our audience. They can help promote Chase’s music and gain the opportunity for a
potential collaboration.
T
TIME-BOUND
The deadline for this goal is 6 months from now. This is realistic given that WooDaRealest can
be busy and take some time to get back to us. 6 months should be plenty of time to get in
contact and start building that connection. A potential obstacle is that we can’t get in
contact with WooDaRealest directly. The solution to this problem would be to reach out to
his manager and express our interest in connecting and networking.
SMART
GOAL
Our audience growth goal is for Chase Miracles to gain a professional and casual
relationship with rapper WooDaRealest within 6 months in order to gain a bigger audience,
gain more industry connections, and begin talks for a future collaboration.
1- YEAR REVENUE GENERATION
INITIAL

GOAL
IDEA Generate $4500/month by 2024 from a combination of concert sales, merchandise sales,
and writing credits by collaborating with other artists.
S
SPECIFIC
For Chase Miracles we want to accomplish a significant writing placement through artist
relationships with Big Sean and collaborators of Finally Famous and Good Music. This
placement can help by giving our client a significant advance and royalty split for future
budgeting on tour placements. Connecting with such affiliations can also bring more
attention to the artistry and creativity Chase Miracles has to offer, leading to more writing
opportunities.
M
MEASURABLE
Have we made the proper connections with Good Music/Finally Famous to gain writing
recognition by mid 2023?
A
ACHIEVABLE
Strong writing skills, peak live performance skills, and confident artist presentation are
minimal requirements to reach our goal by mid 2023. Our artist has already made the
proper connections required for the direction that is most comfortable to continue
progress within the music industry. “We” as a team must offer our client Chase Miracles the
structure to alleviate business requirements to open the potential for peak creative
involvement. Our motivation is felt by the passion of our client/artist Chase Miracles and
the determination to make a positive and supportive fan group.
R
RELEVANT
This goal is being set now to ensure the consistency of artist development in the north
direction. Chase Miracles is ready to explore the opportunities of financial success that the
music industry can provide for the creative level our client has offered. This goal covers the
entirety of our clients' brand and development to becoming an A-List artist. Gaining a
significant writing placement will contribute to multiple career objectives set for brand
partnership deals, concerts, and tour advances along with building fan recognition that
will support our clients brand.
T
TIME-BOUND
Our deadline falls complete by the year 2024 with the room of one year to reach an
obtainable goal. This goal is realistic and obtainable because our artist has already made
the connections that are required for making the next progressive decisions. A formidable
team and effort from everyone are required to make the next steps of artist development
a success for our client. That may be the only obstacle for our artist to surpase.

SMART
GOAL Chase Miracles should have acquired a significant writing placement with affiliations
through Big Sean’s Good Music/Finally Famous labels through APX Studios to create a
concert and tour brand that will create a stream of revenue by 2024 with a progressive
outlook for building a monthly income of $4500 per market placement; i.e. Concerts,
Merchandising, Brand Partnerships, Writing Advancements & Royalty revenues.
1- YEAR CONTENT CREATION
INITIAL
GOAL
IDEA
Gain a 1,000+ YouTube subscriber base and video views
S
SPECIFIC
I want to successfully make a connection with fans that would like to view the personality,
performances, and skits that Chase Miracles has to offer. A publicist to exploit our clients'
talents, and market opportunities can start small with independent companies like Oh So
Radio, an internet podcast and radio channel.
M
MEASURABLE
Are we able to see viewer and subscription fan base increase on YouTube from publicizing
Chase Miracles through internet radio podcasting channel Oh So Radio within 30 days?
A
ACHIEVABLE
Connections with a well-known videographer such as Jerry Productions can help boost
the video views and subscriber fan base. “We” as a team must reach out to this
videographer to successfully meet our goal. The motivation for this goal comes from the
lack of attention through the current content presented through the YouTube channel. The
amount of effort required is subpar but can become present by 2024 with diligent artist
management.
R
RELEVANT
We are setting this goal now to ensure that our client has an even spectrum of recognition
between the most used social content creation platforms. This goal fits in with benefits of
avid viewers getting access to BTS footage and concert short clips that give the outcome
our artist successfully achieved in hopes to develop paid subscribers and ticket sales.

T
TIME-BOUND
A realistic deadline to produce 1000+ subscribers and views on YouTube by 2024 can be
reached with our proper management approach. We believe this can be obtained
because the proper connection with Jerry Productions is available to exploit our client
through the YouTube channel. Proper time management and clear communication with
the gatekeepers are required to accelerate our client's fan base and will guarantee the
best possible solution. Our only obstacles are poor efforts to the commitment of our client's
content development.
SMART
GOAL
With the use of gatekeepers such as Oh So Radio and Jerry Productions we plan to
generate a new fan base and increase in views by 1000+ through the YouTube content
channel Chase Miracles currently uses to promote music videos.
1- YEAR AUDIENCE GROWTH
INITIAL
GOAL
IDEA Using gatekeepers such as Oh So Radio and Jerry Productions our client Chase Miracles
should be able to gain and manage an audience growth of 75%
S
SPECIFIC
Chase Miracles should be viewed at a mainstream level with an audience of no less than
1000 fans to fill small venue spaces such as Saint Andrews. Promoters such as 313 Presents
offer large opportunities for audience growth through concerts and social events. 313
Presents is a live entertainment company that can help promote Chase Miracles and
reach new audiences through local venues. This is a goal to reach the A-List artist fandom
our client deserves and is reaching for. There will be a handful of teamwork necessary by
artist management, attorneys, booking agents, accountant, and a rider depending on
budget cost and bottom end.
M
MEASURABLE
Have we booked a showcase or headliner role for Chase Miracles at Saint Andrews within
3 months?
A

ACHIEVABLE
Great negotiation skills are required to reach our goal. Our current team does not possess
this access and will have to collaborate with an agent. The motivating force for this goal is
to place our artist on as many opening showcases as possible to create a personal fan
base through entertainment affiliates such as 313 Presents, Oh So Radio, and Jerry
Productions.
R
RELEVANT
This goal is being set now to make sure that by 2024 Chase Miracles has the resources
necessary to be established as a brand name artist. For the long-term Chase Miracles will
have established a solid fan base that will become avid supporters for life. The connections
that will be made can help ticket sales, brand recognition, brand partnerships, writing
credits through collaborating with artists on live performances, and merchandise.
T
TIME-BOUND
Our goal can be reached in a progressive focus within 12 months. This can be obtained
realistically because our artist must start by generating small successes at small venues. The
time and consistent work ethic will produce more of a following that will ensure a bigger
audience. Some obstacles that may come about are the decline of major headliner
opportunities due to our artists' unsure target market. To make sure that we meet our goal
without hesitations, a focus on one consistent genre will make placing Chase Miracles as a
headliner for another artist marketable.
SMART
GOAL
Within 12 months a bigger audience can be reached through live performances starting
small with venues such as Saint Andrews and promotion from companies such as Oh So
Radio, Jerry Productions, and 313 Presents to catapult Chase Miracles to bigger venues.
ARTIST NAME: Chase Miracles
TEAM MEMBER NAMES: Samantha Correa, David Smith & Ernesto De La Guardia.
Review your first assignment and the instructor’s feedback.
Considering what you have determined about the artist’s target audience, as well as
the artist’s skills, talents, personality, and needs, discuss short-term and long-term
career goals with your teammates. You may also consult your artist (if available, but
this is not required if you are not in contact with the artist directly).
After this discussion, proceed to the SMART Goals Worksheet. Upon completing the
SMART Goals Worksheet, copy and paste your final SMART Goal verbiage into the
corresponding spots below.
3-Month SMART Goals
1. REVENUE GENERATION: Our goal is to obtain a partnership for our artist Chase Miracles with a
fashion brand Fashion Nova whom already has an existing audience and influence to
create a new and higher revenue generation.

2. CONTENT CREATION: Our goal is attaining a larger creation of content for our artist Chase
Miracles for the social-media platform Tik Tok to maintain a consistent audience and
fanbase on the influential platform.
3. AUDIENCE GROWTH: Our goal is to broaden our artist Chase Miracles’ audience growth by
placing her on interviews and radio stations that are influential to her demographic.
6-Month SMART Goals
1. REVENUE GENERATION: Our goal is to book Chase Miracles a paid performance at Fifth Avenue
bar in Royal Oaks, Michigan within a 6-month time frame and in turn gain more exposure,
performance experience and gain a stage presence.
2. CONTENT CREATION: Our content creation goal is to hire a videographer/content developer,
create behind the scenes content, and keep up a consistent upload schedule on both
TikTok and YouTube within the next 6 months to gain more fans and exposure and increase
her following.
3. AUDIENCE GROWTH: Our audience growth goal is for Chase Miracles to gain a professional
and casual relationship with rapper WooDaRealest within 6 months to gain a bigger
audience, gain more industry connections, and begin talks for a future collaboration.
1-Year SMART Goals
1. REVENUE GENERATION: Chase Miracles should have acquired a significant writing
placement with affiliations through Big Sean’s Good Music/Finally Famous labels through
APX Studios to create a concert and tour brand that will create a stream of revenue by 2024
with a progressive outlook for building a monthly income of $4500 per market placement;
i.e. Concerts, Merchandising, Brand Partnerships, Writing Advancements & Royalty
revenues.
2. CONTENT CREATION: With the use of gatekeepers such as Oh So Radio and Jerry Productions
we plan to generate a new fan base and increase in views by 1000+ through the YouTube
content channel Chase Miracles currently uses to promote music videos.
3. AUDIENCE GROWTH: Within 12 months a bigger audience can be reached through live
performances starting small with venues such as Saint Andrews and promotion from
companies such as Oh So Radio, Jerry Productions, and 313 Presents to catapult Chase
Miracles to bigger venues.

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