Approaches to benchmarking your Internet Marketing

1. Benchmarking to improve your Digital marketing Linked In Web Managers Group Meetup London, Feb 22 nd 2011 Dave Chaffey, CEO, Smart Insights www.SmartInsights.com/presentations

4. The Smart Insights Plan-RACE digital strategy framework http://bit.ly/smartstrategy

5. 1. PLAN - Digital strategy benchmarking Download from: http://www.davechaffey.com/Internet-Marketing/C4-Strategy/benchmark-your-internet-marketing-strategy

6. An alternative benchmarking approach Source: Gijsbert van der Sleen, Consultant, Atos Consulting Contact through blog: http://www.maxx- online.nl . Now http://www.e-business-monitor.org

7. Where it all started for me - CMM Source: Carnegie Mellon University http://www.sei.cmu.edu

8. Digital marketing governance maturity Source: Econsultancy Managing Digital Channels report. Author: Dave Chaffey http://econsultancy.com/reports/managing-digital-channels-best-practice-guide

9. http://www.smartinsights.com/analytics-conversion-optimisation-alerts/dell-international-web-analytics-case-study/

11. Create a performance dashboard http://www.smartinsights.com/blog/web-analytics/tools-tips-google-analytics-excel-business-reporting/

16. Assessing your capability to improve Source:

17. Content drilldown shows relative effectiveness of page types

19. Email marketing benchmarking Presented by Grant Baillie of Argos at 2008 Email marketing conference, with permission

20. How socially engaged are your audience? http://www.forrester.com/empowered/tool_consumer.html

21. RF engagement scoring example Source: Interactive Marketing journal – January to March 04 – SilverMinds music catalogue Scoring: Recency Low 1 = > 24months 2 = 19-24 months 3 = 13-18 months 4 = 7-12 months 5 = 0-6 months High Frequency Low 1 = One purchases 2 = Two purchases 3 = Three 4 = Four 5 = Five High Note here boundaries are defined to illustrate behaviour. There are a different number in each group

22. RFM Analysis Source: Jeremy Tapp Econsultancy Masterclass