July 2008 presentation giving a checklist of 20 tips to improve your web marketing. These are practical best practice tips covering the top mistakes I see in web marketing.
26. Tip #11 Use secondary navigation to highlight next steps
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31. Apply RF(M) analysis Loyalty (Number of Visits) Recency (Date of Last Visit) 88% of â Loyal Starsâ Use the forum â Freshâ (Been in last 3 weeks) â Rottenâ (> 3 months old) â Staleâ (3 weeks â 3 months) â Regularsâ (2-5 times) â Loyalâ (More than 5 visits) â Tried Itâ (Once or Twice) Proportion using community tools
41. Tip #16 Controlling your messaging in the search results page Paid listings - Pay Per Click (PPC) Natural or organic listings - Search engine optimisation (SEO) <title> </title> tags <meta name=âdescription = > tags Or Snippets from page Or www.dmoz.org
42. Controlling messaging through document meta data Google SERPS Visible page .HTML Source â View Sourceâ <meta name> description tag + snippet <title> tag 3 1 2 4 5 - <h1><h2>
43. Practical tip To evaluate use search syntax: site:domain.com + <keyphrase>
44. Tip #17 Analyse target keyphrases Source: OneStat.com Tip: Use the Google keyword tool to inform copywriting: https:// adwords.google.com/select/KeywordToolExternal
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46. Tip #18 Use footer links and primary nav for SEO Current accounts page Home page Tip: Ensure primary and secondary Navigation labels include keyphrases within anchor text
49. So⊠is your site successful? Tip #20 â Answer the 4 key customer questions Are you answering these questions through Psyma? ï How satisfied are my visitors? ï What are my visitors at my website to do? ï Are they completing what they set out to do? ï If not, why not? ï If yes, what did they like best about the online experience? Is the content what you want? ï ï Can you interact as you want? ï ï Will you make repeat visits? ï Are your needs anticipated ï Can you locate what you are looking for? ï