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Facebook Messenger Global Platform Report July 2021 v01

The latest insights into Facebook Messenger adoption and use around the world in July 2021. Find similar reports for a variety of other social platforms, together with in-depth data exploring digital behaviours in every country in the world, at https://datareportal.com/

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Facebook Messenger Global Platform Report July 2021 v01

  1. 1. MESSENGER STATS FOR JULY 2021 THE LATEST DATA FOR FACEBOOK MESSENGER ADOPTION AND USE IN MORE THAN 230 COUNTRIES AND TERRITORIES AROUND THE WORLD
  2. 2. 3 REPORT CONTENTS GLOBAL HEADLINES AND BENCHMARKS HEADLINE DATA FOR WORLD REGIONS DATA FOR UN GEOSCHEME REGIONS LOCAL DATA FOR 230+ COUNTRIES FURTHER INFORMATION
  3. 3. ! The ‘potential audience’ figures shown in this report use data published in Facebook’s self-service advertising tools, and represent Messenger’s potential advertising reach. For various reasons, please note that these advertising audience reach figures may not match the platform’s monthly active user figures, and should not be treated as such. For example, individual user behaviours and the impact of US sanctions may mean that some active users are not shown any advertising on the platform during a particular reporting period. Conversely, audience figures may not represent unique individuals. This is because some individuals may manage multiple accounts on the same platform, and because some accounts may represent ‘non-human’ entities such as businesses, pets, groups and organisations, buildings, locations, and more, regardless of platform rules governing such accounts. As a result, it’s not uncommon for platforms’ advertising audience figures to exceed the population figures for eligible age groups published by organisations such as the United Nations, or to exceed the internet user figures that we publish in some of our other reports. So, while it may seem surprising to see audience figures that exceed the total eligible population or internet user base, these figures are not necessarily ‘wrong’, and we have chosen to publish audience figures as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments. IMPORTANT NOTES
  4. 4. CLICK HERE TO READ OUR DIGITAL 2021 GLOBAL OVERVIEW REPORT, WITH MORE THAN 200 PAGES OF ESSENTIAL CHARTS AND INSIGHTS FROM AROUND THE WORLD CLICK HERE TO READ OUR DIGITAL 2021 LOCAL COUNTRY HEADLINES REPORT, WITH ESSENTIAL DIGITAL OVERVIEWS FOR EVERY COUNTRY IN THE WORLD DIGITAL2021 THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE GLOBAL OVERVIEW REPORT DIGITAL2021 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD LOCAL COUNTRY HEADLINES
  5. 5. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
  6. 6. GLOBAL HEADLINES
  7. 7. 8 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.07 17.5% +5.6% 44.1% 55.9% BILLION +57 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER FACEBOOK MESSENGER: AD AUDIENCE OVERVIEW
  8. 8. 9 JUL 2021 2.4% 10.3% 14.0% 8.1% 5.2% 3.0% 1.8% 3.0% 14.0% 19.6% 9.3% 5.1% 2.6% 1.7% FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORIES: DATA ON THIS CHART REPRESENT FACEBOOK MESSENGER’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL MONTHLY ACTIVE USERS. SOME AD FORMATS ARE NOT AVAILABLE IN ALL COUNTRIES, WHICH MAY AFFECT DATA.  COMPARABILITY ADVISORY: BASE CHANGES. 13 – 17 YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD 55 – 64 YEARS OLD 65+ YEARS OLD SHARE OF FACEBOOK MESSENGER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER* PROFILE OF MESSENGER’S ADVERTISING AUDIENCE
  9. 9. 10 JUL 2021 SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ 01 INDIA 140,000,000 +7.7% 02 BRAZIL 73,000,000 +4.3% 03 MEXICO 69,000,000 +7.8% 04 VIETNAM 56,000,000 +5.7% 05 PHILIPPINES 50,000,000 +6.4% 06 THAILAND 39,000,000 +5.4% 07 EGYPT 37,000,000 +8.8% 08 INDONESIA 31,000,000 +3.3% 09 BANGLADESH 30,000,000 +11.1% 10 U.K. 29,000,000 +3.6% 11 COLOMBIA 22,000,000 +4.8% 12= ITALY 19,000,000 +5.6% 12= TURKEY 19,000,000 +5.6% 14 IRAQ 18,000,000 +5.9% 15= ARGENTINA 16,000,000 +14.3% 15= GERMANY 16,000,000 +6.7% 15= PERU 16,000,000 +6.7% 15= POLAND 16,000,000 0% 19 ALGERIA 15,000,000 0% 20= MALAYSIA 14,000,000 +7.7% 20= MYANMAR 14,000,000 +7.7% 22 PAKISTAN 13,000,000 0% COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES FACEBOOK MESSENGER AD REACH RANKING
  10. 10. 11 JUL 2021 SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED JUL 2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. *ADVISORIES: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES. # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE # COUNTRY OR TERRITORY REACH OF POP. 13+ TOTAL REACH QOQ CHANGE 11 ARUBA 72.2% 66,000 +4.8% 12 VIETNAM 71.6% 56,000,000 +5.7% 13 CYPRUS 71.0% 740,000 +2.8% 14 BHUTAN 70.0% 430,000 -2.3% 15 FRENCH POLYNESIA 69.8% 160,000 0% 16 NEW ZEALAND 69.2% 2,800,000 +3.7% 17 SAMOA 68.3% 92,000 +2.2% 18 MEXICO 68.1% 69,000,000 +7.8% 19 ECUADOR 66.8% 9,100,000 +5.8% 20 NORWAY 66.6% 3,100,000 +3.3% 01 MONGOLIA 91.7% 2,200,000 0% 02 MALTA 85.2% 330,000 +3.1% 03 LIBYA 83.3% 4,400,000 +7.3% 04 GUAM 81.4% 110,000 +10.0% 05 ICELAND 80.3% 230,000 0% 06 GREENLAND 79.3% 37,000 +2.8% 07 TONGA 77.7% 58,000 +3.6% 08 FIJI 74.2% 500,000 +8.7% 09 GEORGIA 73.4% 2,400,000 +4.3% 10 PALESTINE 72.2% 2,500,000 +4.2% COUNTRIES AND TERRITORIES* WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+ ELIGIBLE AUDIENCE REACH RATE RANKING: MESSENGER
  11. 11. GLOBAL REGIONS
  12. 12. 13 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 102.0 11.5% +6.2% 38.9% 61.1% MILLION +6.0 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER AFRICA
  13. 13. 14 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 261.0 31.2% +6.3% 52.2% 47.8% MILLION +16 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE AMERICAS
  14. 14. 15 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 453.0 13.0% +6.2% 38.8% 61.2% MILLION +26 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ASIA-PACIFIC
  15. 15. 16 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 205.5 28.2% +3.6% 51.3% 48.7% MILLION +7.1 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER EUROPE
  16. 16. 17 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 48.81 24.6% +3.7% 30.7% 69.3% MILLION +1.7 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE MIDDLE EAST
  17. 17. UN GEOSCHEME REGIONS
  18. 18. 19 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 7.22 2.3% +9.3% 48.0% 52.0% MILLION +612 THOUSAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER NORTHERN AMERICA
  19. 19. 20 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 86.90 62.2% +7.2% 51.8% 48.2% MILLION +5.8 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CENTRAL AMERICA
  20. 20. 21 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 8.88 25.6% +4.3% 51.0% 49.0% MILLION +363 THOUSAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE CARIBBEAN
  21. 21. 22 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 158.0 45.2% +5.9% 52.7% 47.3% MILLION +8.8 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER SOUTHERN AMERICA
  22. 22. 23 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 32.02 18.8% +4.7% 51.5% 48.5% MILLION +1.5 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER WESTERN EUROPE
  23. 23. 24 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 47.40 52.4% +3.1% 54.6% 45.4% MILLION +1.4 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER NORTHERN EUROPE
  24. 24. 25 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 47.83 35.2% +5.2% 51.6% 48.4% MILLION +2.4 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER SOUTHERN EUROPE
  25. 25. 26 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 54.25 21.8% +1.3% 55.3% 44.7% MILLION +670 THOUSAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER EASTERN EUROPE
  26. 26. 27 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 71.47 40.2% +5.8% 38.0% 62.0% MILLION +3.9 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER NORTHERN AFRICA
  27. 27. 28 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 12.01 4.7% +6.3% 37.1% 62.9% MILLION +717 THOUSAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER WESTERN AFRICA
  28. 28. 29 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 2.85 2.6% +6.7% 38.4% 61.6% MILLION +179 THOUSAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER MIDDLE AFRICA
  29. 29. 30 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 9.80 3.4% +12.0% 42.2% 57.8% MILLION +1.1 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER EASTERN AFRICA
  30. 30. 31 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 5.87 11.6% +2.1% 49.2% 50.8% MILLION +122 THOUSAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER SOUTHERN AFRICA
  31. 31. 32 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 72.79 34.0% +4.1% 32.1% 67.9% MILLION +2.9 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER WESTERN ASIA
  32. 32. 33 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.86 3.4% -5.0% 41.5% 58.5% MILLION -98 THOUSAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CENTRAL ASIA
  33. 33. 34 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 199.8 13.3% +7.5% 25.2% 74.8% MILLION +14 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER SOUTHERN ASIA
  34. 34. 35 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 217.0 41.1% +5.6% 49.8% 50.2% MILLION +12 MILLION THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER SOUTHEASTERN ASIA
  35. 35. 36 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 29.75 2.1% +2.8% 48.4% 51.6% MILLION +810 THOUSAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER EASTERN ASIA
  36. 36. 37 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 4.64 13.5% +3.6% 52.2% 47.8% MILLION +161 THOUSAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER OCEANIA
  37. 37. LOCAL MARKET DATA
  38. 38. 39 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 35.0 [N/A] 0% 58.3% 41.7% THOUSAND [UNCHANGED] ABKHAZIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ABKHAZIA
  39. 39. 40 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 2.80 11.0% +3.7% 15.5% 84.5% MILLION +100 THOUSAND AFGHANISTAN THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER AFGHANISTAN
  40. 40. 41 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 17.0 [N/A] +6.3% 54.4% 45.6% THOUSAND +1,000 THE ÅLAND ISLANDS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE ÅLAND ISLANDS
  41. 41. 42 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.10 45.0% +10.0% 37.7% 62.3% MILLION +100 THOUSAND ALBANIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ALBANIA
  42. 42. 43 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 15.00 46.4% 0% 37.5% 62.5% MILLION [UNCHANGED] ALGERIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ALGERIA
  43. 43. 44 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 27.0 64.0% -3.6% 55.6% 44.4% THOUSAND -1,000 AMERICAN SAMOA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER AMERICAN SAMOA
  44. 44. 45 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 24.0 34.8% +4.3% 54.2% 45.8% THOUSAND +1,000 ANDORRA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ANDORRA
  45. 45. 46 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 690.0 3.5% 0% 42.9% 57.1% THOUSAND [UNCHANGED] ANGOLA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ANGOLA
  46. 46. 47 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 6,900 56.0% +11.3% 52.2% 47.8% +700 ANGUILLA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ANGUILLA
  47. 47. 48 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 39.0 48.8% +5.4% 53.8% 46.2% THOUSAND +2,000 ANTIGUA & BARBUDA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ANTIGUA & BARBUDA
  48. 48. 49 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 16.00 44.5% +14.3% 54.2% 45.8% MILLION +2.0 MILLION ARGENTINA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ARGENTINA
  49. 49. 50 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.10 45.3% 0% 54.8% 45.2% MILLION [UNCHANGED] ARMENIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ARMENIA
  50. 50. 51 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 66.0 72.2% +4.8% 53.7% 46.3% THOUSAND +3,000 ARUBA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ARUBA
  51. 51. 52 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 360.0 1.7% 0% 50.0% 50.0% THOUSAND [UNCHANGED] AUSTRALIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER AUSTRALIA SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, SO POTENTIAL AD REACH IS SIGNIFICANTLY LOWER THAN TOTAL ACTIVE USERS !
  52. 52. 53 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 2.10 26.6% +5.0% 52.4% 47.6% MILLION +100 THOUSAND AUSTRIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER AUSTRIA
  53. 53. 54 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 740.0 9.1% +1.4% 32.0% 68.0% THOUSAND +10 THOUSAND AZERBAIJAN THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER AZERBAIJAN
  54. 54. 55 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 160.0 49.3% +6.7% 53.5% 46.5% THOUSAND +10 THOUSAND BAHAMAS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE BAHAMAS
  55. 55. 56 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 540.0 36.8% +3.8% 27.8% 72.2% THOUSAND +20 THOUSAND BAHRAIN THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BAHRAIN
  56. 56. 57 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 30.00 23.4% +11.1% 30.5% 69.5% MILLION +3.0 MILLION BANGLADESH THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BANGLADESH
  57. 57. 58 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 95.0 38.5% +8.0% 52.1% 47.9% THOUSAND +7,000 BARBADOS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BARBADOS
  58. 58. 59 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 250.0 3.1% -10.7% 62.5% 37.5% THOUSAND -30 THOUSAND BELARUS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BELARUS
  59. 59. 60 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 5.50 55.4% +3.8% 51.9% 48.1% MILLION +200 THOUSAND BELGIUM THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BELGIUM
  60. 60. 61 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 200.0 66.0% +5.3% 51.3% 48.7% THOUSAND +10 THOUSAND BELIZE THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BELIZE
  61. 61. 62 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 270.0 3.4% +12.5% 28.6% 71.4% THOUSAND +30 THOUSAND BENIN THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BENIN
  62. 62. 63 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 25.0 47.0% +4.2% 56.0% 44.0% THOUSAND +1,000 BERMUDA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BERMUDA
  63. 63. 64 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 430.0 70.0% -2.3% 47.7% 52.3% THOUSAND -10 THOUSAND BHUTAN THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BHUTAN
  64. 64. 65 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 4.90 56.0% +4.3% 46.9% 53.1% MILLION +200 THOUSAND BOLIVIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BOLIVIA
  65. 65. 66 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 14.0 [N/A] +7.7% 52.1% 47.9% THOUSAND +1,000 BONAIRE, SINT EUSTATIUS & SABA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BONAIRE, SINT EUSTATIUS & SABA
  66. 66. 67 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.20 41.9% 0% 49.6% 50.4% MILLION [UNCHANGED] BOSNIA & HERZEGOVINA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BOSNIA & HERZEGOVINA
  67. 67. 68 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 300.0 17.7% +3.4% 50.0% 50.0% THOUSAND +10 THOUSAND BOTSWANA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BOTSWANA
  68. 68. 69 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 73.00 41.5% +4.3% 54.8% 45.2% MILLION +3.0 MILLION BRAZIL O R D E M E P R O G R E S S O THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BRAZIL
  69. 69. 70 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 17.0 [N/A] +6.3% 49.4% 50.6% THOUSAND +1,000 THE BRITISH VIRGIN ISLANDS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE BRITISH VIRGIN ISLANDS
  70. 70. 71 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 190.0 53.3% +11.8% 41.2% 58.8% THOUSAND +20 THOUSAND BRUNEI DARUSSALAM THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BRUNEI DARUSSALAM
  71. 71. 72 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 3.10 51.4% +3.3% 51.6% 48.4% MILLION +100 THOUSAND BULGARIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BULGARIA
  72. 72. 73 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 270.0 2.1% +3.8% 30.1% 69.9% THOUSAND +10 THOUSAND BURKINA FASO THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BURKINA FASO
  73. 73. 74 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 99.0 1.4% +13.8% 34.3% 65.7% THOUSAND +12 THOUSAND BURUNDI THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER BURUNDI
  74. 74. 75 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 120.0 28.2% +9.1% 48.0% 52.0% THOUSAND +10 THOUSAND CABO VERDE THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CABO VERDE
  75. 75. 76 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 8.10 65.5% +3.8% 43.8% 56.3% MILLION +300 THOUSAND CAMBODIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CAMBODIA
  76. 76. 77 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 830.0 4.8% +5.1% 39.3% 60.7% THOUSAND +40 THOUSAND CAMEROON THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CAMEROON
  77. 77. 78 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 550.0 1.7% +1.9% 50.9% 49.1% THOUSAND +10 THOUSAND CANADA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CANADA SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CANADA, SO POTENTIAL AD REACH IS SIGNIFICANTLY LOWER THAN TOTAL ACTIVE USERS !
  78. 78. 79 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 36.0 63.9% +9.1% 51.4% 48.6% THOUSAND +3,000 THE CAYMAN ISLANDS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE CAYMAN ISLANDS
  79. 79. 80 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 40.0 1.3% -9.1% 30.8% 69.2% THOUSAND -4,000 THE CENTRAL AFRICAN REPUBLIC THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE CENTRAL AFRICAN REPUBLIC
  80. 80. 81 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 170.0 1.7% +13.3% 22.6% 77.4% THOUSAND +20 THOUSAND CHAD THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CHAD
  81. 81. 82 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 9.30 58.0% +6.9% 53.3% 46.7% MILLION +600 THOUSAND CHILE THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CHILE
  82. 82. 83 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 510.0 0.04% 0% 47.1% 52.9% THOUSAND [UNCHANGED] CHINA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CHINA
  83. 83. 84 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 22.00 53.0% +4.8% 50.0% 50.0% MILLION +1.0 MILLION COLOMBIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER COLOMBIA
  84. 84. 85 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 110.0 18.9% +10.0% 39.8% 60.2% THOUSAND +10 THOUSAND COMOROS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER COMOROS
  85. 85. 86 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 600.0 1.1% +17.6% 36.1% 63.9% THOUSAND +90 THOUSAND THE DEMOCRATIC REPUBLIC OF THE CONGO THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE DEMOCRATIC REPUBLIC OF THE CONGO
  86. 86. 87 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 180.0 5.0% +5.9% 37.9% 62.1% THOUSAND +10 THOUSAND THE REPUBLIC OF THE CONGO THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE REPUBLIC OF THE CONGO
  87. 87. 88 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 9,900 67.3% 0% 54.1% 45.9% [UNCHANGED] THE COOK ISLANDS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE COOK ISLANDS
  88. 88. 89 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 2.40 56.9% +4.3% 52.0% 48.0% MILLION +100 THOUSAND COSTA RICA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER COSTA RICA
  89. 89. 90 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.90 11.1% +5.6% 36.5% 63.5% MILLION +100 THOUSAND CÔTE D’IVOIRE THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CÔTE D’IVOIRE
  90. 90. 91 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.40 39.2% +7.7% 51.8% 48.2% MILLION +100 THOUSAND CROATIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CROATIA
  91. 91. 92 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 79.0 56.7% +8.2% 57.0% 43.0% THOUSAND +6,000 CURAÇAO THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CURAÇAO
  92. 92. 93 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 740.0 71.0% +2.8% 48.6% 51.4% THOUSAND +20 THOUSAND CYPRUS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CYPRUS
  93. 93. 94 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 4.40 47.5% +4.8% 53.5% 46.5% MILLION +200 THOUSAND CZECHIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER CZECHIA
  94. 94. 95 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 3.30 65.9% +3.1% 53.1% 46.9% MILLION +100 THOUSAND DENMARK THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER DENMARK
  95. 95. 96 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 190.0 25.4% +5.6% 42.7% 57.3% THOUSAND +10 THOUSAND DJIBOUTI THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER DJIBOUTI
  96. 96. 97 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 22.0 37.4% +4.8% 50.0% 50.0% THOUSAND +1,000 DOMINICA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER DOMINICA
  97. 97. 98 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 4.60 55.1% +4.5% 50.0% 50.0% MILLION +200 THOUSAND THE DOMINICAN REPUBLIC THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE DOMINICAN REPUBLIC
  98. 98. 99 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 9.10 66.8% +5.8% 49.5% 50.5% MILLION +500 THOUSAND ECUADOR THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ECUADOR
  99. 99. 100 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 37.00 50.9% +8.8% 37.8% 62.2% MILLION +3.0 MILLION EGYPT THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER EGYPT
  100. 100. 101 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 2.90 57.7% +3.6% 51.7% 48.3% MILLION +100 THOUSAND EL SALVADOR THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER EL SALVADOR
  101. 101. 102 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 34.0 3.5% +3.0% 32.4% 67.6% THOUSAND +1,000 EQUATORIAL GUINEA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER EQUATORIAL GUINEA
  102. 102. 103 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 6,000 0.3% +50.0% 31.7% 68.3% +2,000 ERITREA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ERITREA
  103. 103. 104 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 600.0 52.8% +3.4% 56.7% 43.3% THOUSAND +20 THOUSAND ESTONIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ESTONIA
  104. 104. 105 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 32.0 4.0% 0% 46.9% 53.1% THOUSAND [UNCHANGED] ESWATINI THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ESWATINI
  105. 105. 106 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.20 1.6% +20.0% 35.3% 64.7% MILLION +200 THOUSAND ETHIOPIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER ETHIOPIA
  106. 106. 107 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 2,300 [N/A] 0% 47.8% 52.2% [UNCHANGED] THE FALKLAND ISLANDS (LAS MALVINAS) THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE FALKLAND ISLANDS (LAS MALVINAS)
  107. 107. 108 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 34.0 83.7% +3.0% 50.0% 50.0% THOUSAND +1,000 THE FAROE ISLANDS THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER THE FAROE ISLANDS
  108. 108. 109 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 500.0 74.2% +8.7% 49.0% 51.0% THOUSAND +40 THOUSAND FIJI THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER FIJI
  109. 109. 110 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 1.70 35.4% +6.3% 57.5% 42.5% MILLION +100 THOUSAND FINLAND THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER FINLAND
  110. 110. 111 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 820.0 1.5% -17.2% 47.6% 52.4% THOUSAND -170 THOUSAND FRANCE THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER FRANCE SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN FRANCE, SO POTENTIAL AD REACH IS SIGNIFICANTLY LOWER THAN TOTAL ACTIVE USERS !
  111. 111. 112 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 68.0 30.8% +4.6% 52.2% 47.8% THOUSAND +3,000 FRENCH GUIANA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER FRENCH GUIANA
  112. 112. 113 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 160.0 69.8% 0% 55.5% 44.5% THOUSAND [UNCHANGED] FRENCH POLYNESIA THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER FRENCH POLYNESIA
  113. 113. 114 JUL 2021 SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. POTENTIAL AUDIENCE* THAT FACEBOOK REPORTS CAN BE REACHED USING ADVERTS ON MESSENGER MESSENGER’S POTENTIAL ADVERTISING AUDIENCE COMPARED TO THE TOTAL POPULATION AGED 13+ QUARTER-ON- QUARTER CHANGE IN FACEBOOK MESSENGER’S ADVERTISING REACH PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS FEMALE* PERCENTAGE OF MESSENGER’S AD AUDIENCE THAT FACEBOOK REPORTS IS MALE* 280.0 18.5% +7.7% 40.7% 59.3% THOUSAND +20 THOUSAND GABON THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER GABON
  • DayanaMatheus01

    Oct. 17, 2021
  • TravisMorgan29

    Sep. 25, 2021
  • alverlenesaraiva

    Sep. 6, 2021

The latest insights into Facebook Messenger adoption and use around the world in July 2021. Find similar reports for a variety of other social platforms, together with in-depth data exploring digital behaviours in every country in the world, at https://datareportal.com/

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