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99 JOB APPLICATIONS SOCIAL MEDIA Digital 2020 Global Digital Overview (January 2020) v01

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99
JOB APPLICATIONS SOCIAL MEDIA ENGAGEMENTADVERTISING PERFORMANCE
Over 5,500 new conversations
generated via the chatbot
200% higher click-through rate compared to
previous advertising efforts around the tournament
74% increase in entry-
level applications
Click here to find more examples in our full Social Media Trends 2020 report.
Leading hedge fund Citadel used public social feeds to raise awareness about the Data Open, a tournament aimed at recruiting bright young
minds. On private channels, they helped students connect with each other and get career advice. They also built a Messenger chatbot that
challenged students to solve complex math problems—those who could beat the bot got their resumes sent to the front of the line for consideration.
HOOTSUITE’S PERSPECTIVE: BEST-IN-CLASS EXAMPLES

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99 JOB APPLICATIONS SOCIAL MEDIA ENGAGEMENTADVERTISING PERFORMANCE Over 5,500 new conversations generated via the chatbot 200% higher click-through rate compared to previous advertising efforts around the tournament 74% increase in entry- level applications Click here to find more examples in our full Social Media Trends 2020 report. Leading hedge fund Citadel used public social feeds to raise awareness about the Data Open, a tournament aimed at recruiting bright young minds. On private channels, they helped students connect with each other and get career advice. They also built a Messenger chatbot that challenged students to solve complex math problems—those who could beat the bot got their resumes sent to the front of the line for consideration. HOOTSUITE’S PERSPECTIVE: BEST-IN-CLASS EXAMPLES

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