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98 Click here to read Digital 2020 Global Digital Overview (January 2020) v01

Download to read offline

98
Click here to read our full Social Media Trends 2020 report.
Though the rise of private
messaging is important,
public social media feeds
remain a critical space
for brand discovery and
customer acquisition. The
key is creating a seamless
experience across both
worlds while balancing
automation and human
connection.
Employees expect their
organizations to lead the
way in making the world
a better place. Progressive
organizations are amplifying
their company purpose with
employee advocacy on
social media, putting to work
the inextricable link between
employee and customer
experience.
Only time will tell if
the TikTok hype will
last, but its popularity
tells us a lot about the
future of social content.
Marketers should use
these insights to adapt
their strategies on
established networks
for the next generation
on social.
Social marketers are
facing increasing
pressure to expand the
scope of their work.
Leading teams are
building out holistic skill
sets that can drive both
short-term conversions
and long-term strategies
to build brand equity
and differentiation.
ROI and measurement
continue to be a challenge,
but our analysis found
that high-performing
organizations follow three
key best practices: uniting
social data with other
data for a holistic view,
omnichannel integration, and
using established attribution
models from other channels.
BRANDS BALANCE
PUBLIC AND PRIVATE
ENGAGEMENT
EMPLOYERS TAKE
CENTER STAGE IN
A DIVIDED WORLD
TIKTOK
SHAKES UP
THE STATUS QUO
SOCIAL MARKETING
AND PERFORMANCE
MARKETING COLLIDE
THE SOCIAL
PROOF GAP
CLOSES
HOOTSUITE’S PERSPECTIVE: SOCIAL MEDIA TRENDS

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98 Click here to read our full Social Media Trends 2020 report. Though the rise of private messaging is important, public social media feeds remain a critical space for brand discovery and customer acquisition. The key is creating a seamless experience across both worlds while balancing automation and human connection. Employees expect their organizations to lead the way in making the world a better place. Progressive organizations are amplifying their company purpose with employee advocacy on social media, putting to work the inextricable link between employee and customer experience. Only time will tell if the TikTok hype will last, but its popularity tells us a lot about the future of social content. Marketers should use these insights to adapt their strategies on established networks for the next generation on social. Social marketers are facing increasing pressure to expand the scope of their work. Leading teams are building out holistic skill sets that can drive both short-term conversions and long-term strategies to build brand equity and differentiation. ROI and measurement continue to be a challenge, but our analysis found that high-performing organizations follow three key best practices: uniting social data with other data for a holistic view, omnichannel integration, and using established attribution models from other channels. BRANDS BALANCE PUBLIC AND PRIVATE ENGAGEMENT EMPLOYERS TAKE CENTER STAGE IN A DIVIDED WORLD TIKTOK SHAKES UP THE STATUS QUO SOCIAL MARKETING AND PERFORMANCE MARKETING COLLIDE THE SOCIAL PROOF GAP CLOSES HOOTSUITE’S PERSPECTIVE: SOCIAL MEDIA TRENDS

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