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10 In the wake of Digital 2020 Global Digital Overview (January 2020) v01

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10
In the wake of increased mental health
awareness, people are taking a more
measured approach to their digital
consumption. They don’t want to be
cut off from the internet. They just want
a better relationship with it – it’s why
Instagram removed public likes.
In 2020, brands will support
consumers in creating and
enforcing healthier digital habits
SOCIAL SELF-CARE
Historically, the internet has been
exempt from the rules and restrictions
of the physical world. But this culture of
lawlessness has led to all kinds of negative
IRL implications. As a result, platforms and
authorities are creating new rules and laws
to help mitigate some of the damage.
In 2020, brands will need
to adapt to a new range of rules
and restraints in digital spaces
REGULATED SPACES
Misinformation has reached new heights.
Rising cynicism around the role of digital
in political communications, accompanied
by deepfakes being used by meme
admins, artists and extremists to feed
misinformation, is leaving people feeling
disassociated from truth and clarity.
In 2020, brands will be rewarded
for championing transparency in
the name of the greater social good
REALITY ANXIETY
SHIFTS IMPACTING THE ROLE OF DIGITAL IN OUR LIVES
WE ARE SOCIAL’S PERSPECTIVE: DIGITAL IN 2020

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10 In the wake of increased mental health awareness, people are taking a more measured approach to their digital consumption. They don’t want to be cut off from the internet. They just want a better relationship with it – it’s why Instagram removed public likes. In 2020, brands will support consumers in creating and enforcing healthier digital habits SOCIAL SELF-CARE Historically, the internet has been exempt from the rules and restrictions of the physical world. But this culture of lawlessness has led to all kinds of negative IRL implications. As a result, platforms and authorities are creating new rules and laws to help mitigate some of the damage. In 2020, brands will need to adapt to a new range of rules and restraints in digital spaces REGULATED SPACES Misinformation has reached new heights. Rising cynicism around the role of digital in political communications, accompanied by deepfakes being used by meme admins, artists and extremists to feed misinformation, is leaving people feeling disassociated from truth and clarity. In 2020, brands will be rewarded for championing transparency in the name of the greater social good REALITY ANXIETY SHIFTS IMPACTING THE ROLE OF DIGITAL IN OUR LIVES WE ARE SOCIAL’S PERSPECTIVE: DIGITAL IN 2020

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