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87 JAN 2020 SOURCES: KEPIOS Digital 2020 Global Digital Overview (January 2020) v01

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87
JAN
2020
SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: FACEBOOK
REVISED THEIR REPORTING METHODOLOGY IN MARCH 2019, AND WE HAVE BEEN UNABLE TO REBASE HISTORICAL DATA FROM BEFORE APRIL 2019. ONLY INCLUDES COUNTRIES AND
TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES IN THE “▲ USERS” COLUMN HAVE BEEN ROUNDED.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.
# LARGEST ABSOLUTE GROWTH ▲ USERS ▲%# LARGEST ABSOLUTE GROWTH ▲ USERS ▲%
11 NIGERIA +3,400,000 +14%
12 COLOMBIA +3,400,000 +11%
13 JAPAN +3,000,000 +3.8%
14 BANGLADESH +3,000,000 +9.1%
15 EGYPT +2,900,000 +7.3%
16 ALGERIA +2,400,000 +12%
17 PAKISTAN +2,400,000 +7.0%
18 THAILAND +2,300,000 +4.7%
19 GERMANY +2,300,000 +6.5%
20 ARGENTINA +2,200,000 +6.9%
01 INDIA +130,000,000 +48%
02 CHINA +15,000,000 +1.5%
03 INDONESIA +12,000,000 +8.1%
04 BRAZIL +11,000,000 +8.2%
05 IRAN +9,400,000 +39%
06 U.S.A. +6,900,000 +3.1%
07 PHILIPPINES +5,800,000 +8.6%
08 VIETNAM +5,700,000 +9.6%
09 MEXICO +5,300,000 +6.3%
10 SOUTH AFRICA +3,500,000 +19%
COUNTRIES AND TERRITORIES* WITH THE LARGEST CHANGE IN THE ABSOLUTE NUMBER OF SOCIAL MEDIA USERS (JAN 2020 vs. APR 2019*)
SOCIAL MEDIA GROWTH RANKINGS: ABSOLUTE CHANGE

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87 JAN 2020 SOURCES: KEPIOS ANALYSIS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL LATEST DATA AVAILABLE IN JANUARY 2020). *NOTES: FACEBOOK REVISED THEIR REPORTING METHODOLOGY IN MARCH 2019, AND WE HAVE BEEN UNABLE TO REBASE HISTORICAL DATA FROM BEFORE APRIL 2019. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. FIGURES IN THE “▲ USERS” COLUMN HAVE BEEN ROUNDED.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. # LARGEST ABSOLUTE GROWTH ▲ USERS ▲%# LARGEST ABSOLUTE GROWTH ▲ USERS ▲% 11 NIGERIA +3,400,000 +14% 12 COLOMBIA +3,400,000 +11% 13 JAPAN +3,000,000 +3.8% 14 BANGLADESH +3,000,000 +9.1% 15 EGYPT +2,900,000 +7.3% 16 ALGERIA +2,400,000 +12% 17 PAKISTAN +2,400,000 +7.0% 18 THAILAND +2,300,000 +4.7% 19 GERMANY +2,300,000 +6.5% 20 ARGENTINA +2,200,000 +6.9% 01 INDIA +130,000,000 +48% 02 CHINA +15,000,000 +1.5% 03 INDONESIA +12,000,000 +8.1% 04 BRAZIL +11,000,000 +8.2% 05 IRAN +9,400,000 +39% 06 U.S.A. +6,900,000 +3.1% 07 PHILIPPINES +5,800,000 +8.6% 08 VIETNAM +5,700,000 +9.6% 09 MEXICO +5,300,000 +6.3% 10 SOUTH AFRICA +3,500,000 +19% COUNTRIES AND TERRITORIES* WITH THE LARGEST CHANGE IN THE ABSOLUTE NUMBER OF SOCIAL MEDIA USERS (JAN 2020 vs. APR 2019*) SOCIAL MEDIA GROWTH RANKINGS: ABSOLUTE CHANGE

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